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Eye makeup

3797 products

Deborah, 24 Ore Keith Haring, Waterproof, Retractable, Gel Pencil Eyeliner, Black, 0.3 g Deborah Deborah, 24 Ore Keith Haring, Waterproof, Retractable, Gel Pencil Eyeliner, Black, 0.3 g Out of stock Price — for partners → Clinique, Quickliner, Double, Gel Pencil Eyeliner, 01, Intense Black, 0.25 g Clinique Clinique, Quickliner, Double, Gel Pencil Eyeliner, 01, Intense Black, 0.25 g Out of stock Price — for partners → Valentino, Twin Liner, Double-Ended, Gel Pencil Eyeliner, 01, Black & Nero, 8 g Valentino Valentino, Twin Liner, Double-Ended, Gel Pencil Eyeliner, 01, Black & Nero, 8 g Out of stock Price — for partners → Rodial, Eye Sculpt, Long Lasting, Gel Pencil Eyeliner, Burnt Truffle, 1.2 g RODIAL Rodial, Eye Sculpt, Long Lasting, Gel Pencil Eyeliner, Burnt Truffle, 1.2 g Out of stock Price — for partners → Revlon, ColorStay Micro Hyper, Gel, Gel Pencil Eyeliner, 216, Beige, 0.23 g Revlon Professional Revlon, ColorStay Micro Hyper, Gel, Gel Pencil Eyeliner, 216, Beige, 0.23 g Out of stock Price — for partners → Pupa, Easy Liner, Gel Pencil Eyeliner, 551, 0.5 ml Pupa Pupa, Easy Liner, Gel Pencil Eyeliner, 551, 0.5 ml Out of stock Price — for partners → Origins, Eye Defining, Double, Gel Pencil Eyeliner, 08, Pine, 1.08 g Origins Origins, Eye Defining, Double, Gel Pencil Eyeliner, 08, Pine, 1.08 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 06, Truffle, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 06, Truffle, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 05, Cinnamon, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 05, Cinnamon, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 03, Glisten, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Palette, 03, Glisten, 1 Shade, 2.5 g Out of stock Price — for partners → Diego Dalla Palma, Nuda Ice, Eyeshadow Palette, 304, 9 Shades, 8.5 g Diego Dalla Palma Diego Dalla Palma, Nuda Ice, Eyeshadow Palette, 304, 9 Shades, 8.5 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 115, Deep Blue, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Palette, 115, Deep Blue, 2 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 159, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 159, 3 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 155, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 155, 3 g Out of stock Price — for partners → Christian Dior, Backstage, Eyeshadow Palette, 003, Warm Essentials, 9 Shades, 10 g Christian Dior Christian Dior, Backstage, Eyeshadow Palette, 003, Warm Essentials, 9 Shades, 10 g Out of stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 233, Eden Roc, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 233, Eden Roc, 5 Shades, 7 g Out of stock Price — for partners → Christian Dior, Backstage, Eyeshadow Palette, 004, Rosewood Neutrals, 9 Shades, 10 g Christian Dior Christian Dior, Backstage, Eyeshadow Palette, 004, Rosewood Neutrals, 9 Shades, 10 g Out of stock Price — for partners → Christian Dior, Backstage, Eyeshadow Palette, 011, Silver Essentials, 9 Shades, 10 g Christian Dior Christian Dior, Backstage, Eyeshadow Palette, 011, Silver Essentials, 9 Shades, 10 g Out of stock Price — for partners → Bellapierre, Milk & Honey, Eyeshadow Palette, 4 Shades, 15 g Bellapierre Bellapierre, Milk & Honey, Eyeshadow Palette, 4 Shades, 15 g Out of stock Price — for partners → Bellapierre, Safari, Eyeshadow Palette, 35 Shades, 28 g Bellapierre Bellapierre, Safari, Eyeshadow Palette, 35 Shades, 28 g Out of stock Price — for partners → Anastasia Beverly Hills, Norvina, Eyeshadow Palette, 6.35 Anastasia Beverly Hills Anastasia Beverly Hills, Norvina, Eyeshadow Palette, 6.35 Out of stock Price — for partners → Almay, Shadow Quad, Eyeshadow Palette, 140, Here Goes Nothing, 3.5 g Almay Almay, Shadow Quad, Eyeshadow Palette, 140, Here Goes Nothing, 3.5 g Out of stock Price — for partners → Almay, Shadow Quad, Eyeshadow Palette, 150, Pure Gold, 4 Shades, 3.5 g Almay Almay, Shadow Quad, Eyeshadow Palette, 150, Pure Gold, 4 Shades, 3.5 g Out of stock Price — for partners → MAC, Connect In Colour, Eyeshadow Palette, Rose Lens, 6 Shades, 6.25 g MAC MAC, Connect In Colour, Eyeshadow Palette, Rose Lens, 6 Shades, 6.25 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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