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Eye makeup

3797 products

Profusion, Spectrum, Eyeshadow Palette, 10 Shades, 25 g Profusion Profusion, Spectrum, Eyeshadow Palette, 10 Shades, 25 g Out of stock Price — for partners → Nouba, NoubaTwin, Eyeshadow Palette, 205, Duo, 4 g Nouba Nouba, NoubaTwin, Eyeshadow Palette, 205, Duo, 4 g Out of stock Price — for partners → Nouba, NoubaTwin, Eyeshadow Palette, 204, Duo, 4 g Nouba Nouba, NoubaTwin, Eyeshadow Palette, 204, Duo, 4 g Out of stock Price — for partners → Nouba, NoubaTwin, Eyeshadow Palette, 34, Duo, 4 g Nouba Nouba, NoubaTwin, Eyeshadow Palette, 34, Duo, 4 g Out of stock Price — for partners → Makeup Revolution, Jack, Eyeshadow Palette, 16, 26 g Makeup Revolution Makeup Revolution, Jack, Eyeshadow Palette, 16, 26 g Out of stock Price — for partners → Makeup Revolution, Reloaded Passion For Colour, Eyeshadow Palette, Passion For Colour, 15 pcs, 16.5 g Makeup Revolution Makeup Revolution, Reloaded Passion For Colour, Eyeshadow Palette, Passion For Colour, 15 pcs, 16.5 g Out of stock Price — for partners → Makeup Revolution, Reloaded Palette, Vegan, Eyeshadow Palette, 16.5, Iconic Vitality, 15 pcs, 16.5 g Makeup Revolution Makeup Revolution, Reloaded Palette, Vegan, Eyeshadow Palette, 16.5, Iconic Vitality, 15 pcs, 16.5 g Out of stock Price — for partners → Makeup Revolution, Rainbow, Eyeshadow Palette, 18, 19.8 g Makeup Revolution Makeup Revolution, Rainbow, Eyeshadow Palette, 18, 19.8 g Out of stock Price — for partners → Makeup Revolution, Carmi, Eyeshadow Palette, Kiss Of Fire, 12 Shades, 27 g Makeup Revolution Makeup Revolution, Carmi, Eyeshadow Palette, Kiss Of Fire, 12 Shades, 27 g Out of stock Price — for partners → Makeup Revolution, Forever Flawless, Eyeshadow Palette, Nude Silk, 18 Shades, 19.8 g Makeup Revolution Makeup Revolution, Forever Flawless, Eyeshadow Palette, Nude Silk, 18 Shades, 19.8 g Out of stock Price — for partners → Makeup Revolution Makeup Revolution, Forever Flawless Bird Of Paradise, Eyeshadow Palette, 18 Shades, 19.8 g Out of stock Price — for partners → Makeup Revolution, Pro Rockstar, Eyeshadow Palette, Nude, 18 Shades, 1 g Makeup Revolution Makeup Revolution, Pro Rockstar, Eyeshadow Palette, Nude, 18 Shades, 1 g Out of stock Price — for partners → Ardell, Edgy, False Eyelashes, 405, Black Ardell Ardell, Edgy, False Eyelashes, 405, Black Out of stock Price — for partners → Ardell, Edgy, False Eyelashes, 401, Black Ardell Ardell, Edgy, False Eyelashes, 401, Black Out of stock Price — for partners → Ardell, Edgy, False Eyelashes, 139, Black Ardell Ardell, Edgy, False Eyelashes, 139, Black Out of stock Price — for partners → Ardell, Lashlites, False Eyelashes, 334, Black Ardell Ardell, Lashlites, False Eyelashes, 334, Black Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Powder, 167, Warm Rose, 1 Shade, Refill, 2 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Powder, 167, Warm Rose, 1 Shade, Refill, 2 g Out of stock Price — for partners → Diego Dalla Palma, Satin Pearl, Eyeshadow Powder, 108, Rosa Antico, 2 g Diego Dalla Palma Diego Dalla Palma, Satin Pearl, Eyeshadow Powder, 108, Rosa Antico, 2 g Out of stock Price — for partners → Deborah, 24 Ore Velvet, Eyeshadow Powder, 19, 5 g Deborah Deborah, 24 Ore Velvet, Eyeshadow Powder, 19, 5 g Out of stock Price — for partners → Clinique, Colour Surge Stay Matte, Matte, Eyeshadow Powder, 604, Martini, 2.5 g Clinique Clinique, Colour Surge Stay Matte, Matte, Eyeshadow Powder, 604, Martini, 2.5 g Out of stock Price — for partners → Aveda, Petal Essence, Natural, Shining, Eyeshadow Powder, 974, Aqua Pearl, 2.5 g Aveda Aveda, Petal Essence, Natural, Shining, Eyeshadow Powder, 974, Aqua Pearl, 2.5 g Out of stock Price — for partners → Shu-Uemura Shu Uemura, Shu Uemura, Iridescent, Eyeshadow Powder, 795, Medium Purple, 1.4 g Out of stock Price — for partners → Pupa, Vamp!, Matte, Eyeshadow Powder, 403, Moonstone, 1 Shade, 2.5 g Pupa Pupa, Vamp!, Matte, Eyeshadow Powder, 403, Moonstone, 1 Shade, 2.5 g Out of stock Price — for partners → Pupa, Vamp!, Eyeshadow Powder, 010, Caribbean Sea, 2.2 g Pupa Pupa, Vamp!, Eyeshadow Powder, 010, Caribbean Sea, 2.2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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