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Eye makeup

3797 products

MAC, Pro Colour, Eyeshadow Palette, Astrological Pride MAC MAC, Pro Colour, Eyeshadow Palette, Astrological Pride Out of stock Price — for partners → L'Oreal Paris, Color Riche, Eyeshadow Palette, Smoky, 10 Shades, 7 g L´Oréal Paris L'Oreal Paris, Color Riche, Eyeshadow Palette, Smoky, 10 Shades, 7 g Out of stock Price — for partners → Kat Von D, Planet Fanatic, Eyeshadow Palette, 14 Shades, 18.2 g Kat Von D Kat Von D, Planet Fanatic, Eyeshadow Palette, 14 Shades, 18.2 g Out of stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs3 Inglot Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs3 Out of stock Price — for partners → Inglot, Freedom Flexi, Eyeshadow Palette, 02 Inglot Inglot, Freedom Flexi, Eyeshadow Palette, 02 Out of stock Price — for partners → I Heart Revolution, Slime, Eyeshadow Palette, 18, 18 g I Heart Revolution I Heart Revolution, Slime, Eyeshadow Palette, 18, 18 g Out of stock Price — for partners → I Heart Revolution, Cherry Mini Chocolate, Eyeshadow Palette, 8 Shades, 10.2 g I Heart Revolution I Heart Revolution, Cherry Mini Chocolate, Eyeshadow Palette, 8 Shades, 10.2 g Out of stock Price — for partners → Huda Beauty, Haze Obsessions, Eyeshadow Palette, 9 Shades, 5.8 g Huda Beauty Huda Beauty, Haze Obsessions, Eyeshadow Palette, 9 Shades, 5.8 g Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 004, Be Here, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 004, Be Here, 9 Shades, 8 g Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 002, Be Humble, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 002, Be Humble, 9 Shades, 8 g Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 005, Be Hopeful, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 005, Be Hopeful, 9 Shades, 8 g Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 003, Be Happy, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 003, Be Happy, 9 Shades, 8 g Out of stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 001, Be Honest, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 001, Be Honest, 9 Shades, 8 g Out of stock Price — for partners → Givenchy, Prisme Quatuor, Eyeshadow Palette, 04, Impertinence, 4 Shades, 4 g Givenchy Givenchy, Prisme Quatuor, Eyeshadow Palette, 04, Impertinence, 4 Shades, 4 g Out of stock Price — for partners → Valentino, Color-Flip, Eyeshadow Palette, 01, Refill, 8 Shades, 17.6 g Valentino Valentino, Color-Flip, Eyeshadow Palette, 01, Refill, 8 Shades, 17.6 g Out of stock Price — for partners → Urban Decay, Naked, Eyeshadow Palette, 6 Shades, 6 g Urban Decay Urban Decay, Naked, Eyeshadow Palette, 6 Shades, 6 g Out of stock Price — for partners → Urban Decay, Naked Heat, Eyeshadow Palette, 12 Shades, 15.6 g Urban Decay Urban Decay, Naked Heat, Eyeshadow Palette, 12 Shades, 15.6 g Out of stock Price — for partners → Tom Ford, Color Quad, Eyeshadow Palette, 26, Leopard Sun, 9 g Tom Ford Tom Ford, Color Quad, Eyeshadow Palette, 26, Leopard Sun, 9 g Out of stock Price — for partners → Revolution Pro, Regeneration, Vegan, Eyeshadow Palette, 18, 14.5 g Revolution Pro Revolution Pro, Regeneration, Vegan, Eyeshadow Palette, 18, 14.5 g Out of stock Price — for partners → Relove By Revolution, Colour Play, Eyeshadow Palette, Manifest, 6 Shades, 0.65 g Relove By Revolution Relove By Revolution, Colour Play, Eyeshadow Palette, Manifest, 6 Shades, 0.65 g Out of stock Price — for partners → Pupa, Make Up Stories, Eyeshadow Palette, 004, Cosmic Queen, 10 Shades, 18 g Pupa Pupa, Make Up Stories, Eyeshadow Palette, 004, Cosmic Queen, 10 Shades, 18 g Out of stock Price — for partners → Pupa, Make Up Stories, Eyeshadow Palette, 002, Hot Flame, 10 Shades, 18 g Pupa Pupa, Make Up Stories, Eyeshadow Palette, 002, Hot Flame, 10 Shades, 18 g Out of stock Price — for partners → Profusion, Mini Artistry, Eyeshadow Palette, Classics, 25 g Profusion Profusion, Mini Artistry, Eyeshadow Palette, Classics, 25 g Out of stock Price — for partners → Profusion, Mini Artistry, Eyeshadow Palette, Shimmers, 25 g Profusion Profusion, Mini Artistry, Eyeshadow Palette, Shimmers, 25 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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