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Eye makeup

3797 products

Pupa, Vamp!, Eyeshadow Powder, 007, Dark Night, 2.2 g Pupa Pupa, Vamp!, Eyeshadow Powder, 007, Dark Night, 2.2 g Out of stock Price — for partners → Pupa, Natural Side, Satin Finish, Eyeshadow Powder, 03, Silky White, 2 g Pupa Pupa, Natural Side, Satin Finish, Eyeshadow Powder, 03, Silky White, 2 g Out of stock Price — for partners → Nouba, Double Bouble, Eyeshadow Powder, 26, 21 g Nouba Nouba, Double Bouble, Eyeshadow Powder, 26, 21 g Out of stock Price — for partners → Nars, Duo, Eyeshadow Powder, Kauai, 2 Shades, 1.1 g NARS Nars, Duo, Eyeshadow Powder, Kauai, 2 Shades, 1.1 g Out of stock Price — for partners → Nars, Mono, Eyeshadow Powder, Guayaquil, 1 Shade, 1.1 g NARS Nars, Mono, Eyeshadow Powder, Guayaquil, 1 Shade, 1.1 g Out of stock Price — for partners → Nars, Duo, Eyeshadow Powder, Underworld, 2 Shades, 1.1 g NARS Nars, Duo, Eyeshadow Powder, Underworld, 2 Shades, 1.1 g Out of stock Price — for partners → Naj Oleari, Colour Fair, Eyeshadow Powder, 19, Starry Silver, 2 g Naj Oleari Naj Oleari, Colour Fair, Eyeshadow Powder, 19, Starry Silver, 2 g Out of stock Price — for partners → Naj Oleari, Colour Fair, Eyeshadow Powder, 16, Forest Green, 2 g Naj Oleari Naj Oleari, Colour Fair, Eyeshadow Powder, 16, Forest Green, 2 g Out of stock Price — for partners → Naj Oleari, Colour Fair, Eyeshadow Powder, 10, Ebony, 2 g Naj Oleari Naj Oleari, Colour Fair, Eyeshadow Powder, 10, Ebony, 2 g Out of stock Price — for partners → MAC, Dazzleshadow, Eyeshadow Powder, Can't Stop, Don't Stop, 1 g MAC MAC, Dazzleshadow, Eyeshadow Powder, Can't Stop, Don't Stop, 1 g Out of stock Price — for partners → MAC, Pro, Eyeshadow Powder, Pan Club, Refill, 1.3 g MAC MAC, Pro, Eyeshadow Powder, Pan Club, Refill, 1.3 g Out of stock Price — for partners → MAC MAC, Pro, Eyeshadow Powder, Frost Vex, Refill, 1.5 g Out of stock Price — for partners → MAC, Pro, Matte, Eyeshadow Powder, Power To The Purple, Refill, 1.5 g MAC MAC, Pro, Matte, Eyeshadow Powder, Power To The Purple, Refill, 1.5 g Out of stock Price — for partners → MAC, Sketch, Shimmering, Eyeshadow Powder, Starry Night, 1.5 g MAC MAC, Sketch, Shimmering, Eyeshadow Powder, Starry Night, 1.5 g Out of stock Price — for partners → MAC, Pro, Eyeshadow Powder, Bottle Greeen, Refill, 1.35 g MAC MAC, Pro, Eyeshadow Powder, Bottle Greeen, Refill, 1.35 g Out of stock Price — for partners → MAC, Pro, Eyeshadow Powder, NC45, Pan, Refill, 1.5 g MAC MAC, Pro, Eyeshadow Powder, NC45, Pan, Refill, 1.5 g Out of stock Price — for partners → MAC, Velux, Eyeshadow Powder, Coppering, 1.3 g MAC MAC, Velux, Eyeshadow Powder, Coppering, 1.3 g Out of stock Price — for partners → MAC, Pro, Eyeshadow Powder, Tilt, Refill, 1.5 g MAC MAC, Pro, Eyeshadow Powder, Tilt, Refill, 1.5 g Out of stock Price — for partners → MAC, Pro, Matte, Eyeshadow Powder, Cobalt, Refill, 1.5 g MAC MAC, Pro, Matte, Eyeshadow Powder, Cobalt, Refill, 1.5 g Out of stock Price — for partners → MAC, Pro, Matte, Eyeshadow Powder, Passionate, Refill, 1.5 g MAC MAC, Pro, Matte, Eyeshadow Powder, Passionate, Refill, 1.5 g Out of stock Price — for partners → Inglot, Freedom, Eyeshadow Powder, 292, Refill, 3 g Inglot Inglot, Freedom, Eyeshadow Powder, 292, Refill, 3 g Out of stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Powder, J313, Honey, 3 g Inglot Inglot, Jennifer Lopez, Eyeshadow Powder, J313, Honey, 3 g Out of stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Powder, J327, Intense Charcoal, 3 g Inglot Inglot, Jennifer Lopez, Eyeshadow Powder, J327, Intense Charcoal, 3 g Out of stock Price — for partners → Inglot, Freedom System, Eyeshadow Powder, 605, 3.3 g Inglot Inglot, Freedom System, Eyeshadow Powder, 605, 3.3 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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