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Eye makeup

3779 products

Ciate, Lash Chalk, Volumising, Mascara, Blue, 7 ml Ciate Ciate, Lash Chalk, Volumising, Mascara, Blue, 7 ml Out of stock Price — for partners → Christian Dior, Diorshow Pump 'N' Brow, Volum, Mascara, Brown, 5 ml Christian Dior Christian Dior, Diorshow Pump 'N' Brow, Volum, Mascara, Brown, 5 ml Out of stock Price — for partners → Christian Dior, Diorshow Iconic, Waterproof, Volum, Mascara, Nr. 268, Navy Blue, 10 ml Christian Dior Christian Dior, Diorshow Iconic, Waterproof, Volum, Mascara, Nr. 268, Navy Blue, 10 ml Out of stock Price — for partners → Christian Dior, Diorshow Iconic Overcurl, Volume & Curl, Mascara, 664, Brique, 6 g Christian Dior Christian Dior, Diorshow Iconic Overcurl, Volume & Curl, Mascara, 664, Brique, 6 g Out of stock Price — for partners → Byredo, Astronomical, Volumizing, Mascara, Black, 14 ml Byredo Byredo, Astronomical, Volumizing, Mascara, Black, 14 ml Out of stock Price — for partners → Gosh, Xtreme, Waterproof, Liquid Eyeliner, 007, Lavander, 1.7 ml Gosh Gosh, Xtreme, Waterproof, Liquid Eyeliner, 007, Lavander, 1.7 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 001, Matte White, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 001, Matte White, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 876, Matte Rusty, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 876, Matte Rusty, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 466, Pearly Bronze, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 466, Pearly Bronze, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 771, Matte Burgundy, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 771, Matte Burgundy, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 061, Matte Anthracite, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 061, Matte Anthracite, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Matte, Liquid Eyeliner, 001, White, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Matte, Liquid Eyeliner, 001, White, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 851, Matte Pink, 0.55 ml Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Ultra-Flexible Felt Tip, Intense Color, Liquid Eyeliner, 851, Matte Pink, 0.55 ml Out of stock Price — for partners → Christian Dior, Diorshow, Waterproof, Double-Ended, Intense Color, Liquid Eyeliner, 556, Gold, 0.2 g Christian Dior Christian Dior, Diorshow, Waterproof, Double-Ended, Intense Color, Liquid Eyeliner, 556, Gold, 0.2 g Out of stock Price — for partners → Collistar, Graphic, Precise, Liquid Eyeliner, 01, Nero Lea, 1.7 ml Collistar Collistar, Graphic, Precise, Liquid Eyeliner, 01, Nero Lea, 1.7 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Felt-Tip, Liquid Eyeliner, 02, Gilded Brown, 1.7 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Felt-Tip, Liquid Eyeliner, 02, Gilded Brown, 1.7 ml Out of stock Price — for partners → Yves Saint Laurent, The Curler, Mascara, 4, Silver, 6.6 ml Yves Saint Laurent Yves Saint Laurent, The Curler, Mascara, 4, Silver, 6.6 ml Out of stock Price — for partners → Sleek MakeUP, Lethal Length, Volumizing, Mascara, Black, 9 ml Sleek MakeUP Sleek MakeUP, Lethal Length, Volumizing, Mascara, Black, 9 ml Out of stock Price — for partners → Set Duo, Shiseido, Full Lash, Waterproof, Volum, Mascara, 902, Black, 2 pcs, 8 ml Shiseido Set Duo, Shiseido, Full Lash, Waterproof, Volum, Mascara, 902, Black, 2 pcs, 8 ml Out of stock Price — for partners → Set Duo, Rodial, Glamolash, Volumizing, Mascara, Black, 2 pcs, 13 ml RODIAL Set Duo, Rodial, Glamolash, Volumizing, Mascara, Black, 2 pcs, 13 ml Out of stock Price — for partners → Relove By Revolution, Long Lash, Lengthening, Mascara, Black, 8 ml Relove By Revolution Relove By Revolution, Long Lash, Lengthening, Mascara, Black, 8 ml Out of stock Price — for partners → Relove By Revolution, Power Lash, Volumising, Mascara, Black, 10 ml Relove By Revolution Relove By Revolution, Power Lash, Volumising, Mascara, Black, 10 ml Out of stock Price — for partners → Nouba, Colorlash, Waterproof, Mascara, 75, 8 ml Nouba Nouba, Colorlash, Waterproof, Mascara, 75, 8 ml Out of stock Price — for partners → Maybelline, Total Temptation, Volumizing & Lengthening, Mascara, Very Black, 8.6 ml Maybelline Maybelline, Total Temptation, Volumizing & Lengthening, Mascara, Very Black, 8.6 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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