Eye makeup

3779 products

Maybelline, The Rocket Volum' Express, Extra Volume, Mascara, Very Black, 9.6 ml Maybelline Maybelline, The Rocket Volum' Express, Extra Volume, Mascara, Very Black, 9.6 ml Out of stock Price — for partners → Maybelline, Total Temptation, Mascara, Decadent Black, 8.6 ml Maybelline Maybelline, Total Temptation, Mascara, Decadent Black, 8.6 ml Out of stock Price — for partners → Mavala, Mavala, Waterproof, Mascara, Brown, 10 ml MAVALA Mavala, Mavala, Waterproof, Mascara, Brown, 10 ml Out of stock Price — for partners → Makeup Revolution, Relove Power Lash, Vegan, Waterproof, Volume, Mascara, Black, 8 ml Makeup Revolution Makeup Revolution, Relove Power Lash, Vegan, Waterproof, Volume, Mascara, Black, 8 ml Out of stock Price — for partners → Makeup Revolution, 5D Lash Pow, Volumising, Mascara, Black, 12.2 ml Makeup Revolution Makeup Revolution, 5D Lash Pow, Volumising, Mascara, Black, 12.2 ml Out of stock Price — for partners → M2 Beauté M2 Beaute, M2 Beaute, Lasting Care, Mascara Out of stock Price — for partners → Le Rouge Francais, Le Rouge Francais, Volum, Mascara, 420, Le Bleu Berenice, 10 ml Le Rouge Francais Le Rouge Francais, Le Rouge Francais, Volum, Mascara, 420, Le Bleu Berenice, 10 ml Out of stock Price — for partners → Lancome, Lash Idole, Volumizing, Mascara, 01, Glossy Black, 8 ml Lancome Lancome, Lash Idole, Volumizing, Mascara, 01, Glossy Black, 8 ml Out of stock Price — for partners → Relove By Revolution, Dip, Liquid Eyeliner, Black, 5 g Relove By Revolution Relove By Revolution, Dip, Liquid Eyeliner, Black, 5 g Out of stock Price — for partners → Relove By Revolution, Dip, Precision, Liquid Eyeliner, White, 5 ml Relove By Revolution Relove By Revolution, Dip, Precision, Liquid Eyeliner, White, 5 ml Out of stock Price — for partners → Nyx Nyx, That's The Point, Liquid Eyeliner, A Bit Edgy, 1.1 ml Out of stock Price — for partners → Nouba, Gleaming, Waterproof, Liquid Eyeliner, 10, 4 ml Nouba Nouba, Gleaming, Waterproof, Liquid Eyeliner, 10, 4 ml Out of stock Price — for partners → Nouba, Gleaming, Waterproof, Liquid Eyeliner, 15, 4 ml Nouba Nouba, Gleaming, Waterproof, Liquid Eyeliner, 15, 4 ml Out of stock Price — for partners → Nouba, Gleaming, Waterproof, Liquid Eyeliner, 13, Green, 4 ml Nouba Nouba, Gleaming, Waterproof, Liquid Eyeliner, 13, Green, 4 ml Out of stock Price — for partners → Nouba, Nouba, Waterproof, Precision, Liquid Eyeliner, Black, 1.3 ml Nouba Nouba, Nouba, Waterproof, Precision, Liquid Eyeliner, Black, 1.3 ml Out of stock Price — for partners → Naj Oleari, Impeccable, Precise, Liquid Eyeliner, 02, Blue Magnetic, 0.5 g Naj Oleari Naj Oleari, Impeccable, Precise, Liquid Eyeliner, 02, Blue Magnetic, 0.5 g Out of stock Price — for partners → Shu Uemura, Matte 53, Free Of Parabens, Eye Pencil, Smooth, Kajal Eye Pencil, 31, Yellow, 1.2 g Shu-Uemura Shu Uemura, Matte 53, Free Of Parabens, Eye Pencil, Smooth, Kajal Eye Pencil, 31, Yellow, 1.2 g Out of stock Price — for partners → Nouba, Nouba, Precision, Kajal Eye Pencil, 2, 1.1 g Nouba Nouba, Nouba, Precision, Kajal Eye Pencil, 2, 1.1 g Out of stock Price — for partners → Nouba, Nouba, Precision, Kajal Eye Pencil, 1, 1.1 g Nouba Nouba, Nouba, Precision, Kajal Eye Pencil, 1, 1.1 g Out of stock Price — for partners → Naj Oleari, Luminous, Waterproof, Kajal Eye Pencil, 09, Matte Brown, 1.12 g Naj Oleari Naj Oleari, Luminous, Waterproof, Kajal Eye Pencil, 09, Matte Brown, 1.12 g Out of stock Price — for partners → Le Rouge Francais, Le Rouge Francais, Kajal Eye Pencil, 710, Le Noir Calistoga, 1.5 g Le Rouge Francais Le Rouge Francais, Le Rouge Francais, Kajal Eye Pencil, 710, Le Noir Calistoga, 1.5 g Out of stock Price — for partners → Lancome, Ombre Hypnose Stylo, Crayon, Essential, Kajal Eye Pencil, 02, Cubic Blue, 1.5 g Lancome Lancome, Ombre Hypnose Stylo, Crayon, Essential, Kajal Eye Pencil, 02, Cubic Blue, 1.5 g Out of stock Price — for partners → IsaDora, Colormatic, Retractable, Kajal Eye Pencil, 20, Black, 0.28 g IsaDora IsaDora, Colormatic, Retractable, Kajal Eye Pencil, 20, Black, 0.28 g Out of stock Price — for partners → Gosh Gosh, Velvet Touch, Kajal Eye Pencil, Silver Screen, 1.2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.