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Eye makeup

3940 products

Inglot, Jennifer Lopez, Eyeshadow Powder, J327, Intense Charcoal, 3 g Inglot Inglot, Jennifer Lopez, Eyeshadow Powder, J327, Intense Charcoal, 3 g Out of stock Price — for partners → Inglot, Freedom System, Eyeshadow Powder, 605, 3.3 g Inglot Inglot, Freedom System, Eyeshadow Powder, 605, 3.3 g Out of stock Price — for partners → Inglot, Freedom System, Eyeshadow Powder, 290, 3.3 g Inglot Inglot, Freedom System, Eyeshadow Powder, 290, 3.3 g Out of stock Price — for partners → Inglot, Freedom, Eyeshadow Powder, 09, 2.7 g Inglot Inglot, Freedom, Eyeshadow Powder, 09, 2.7 g Out of stock Price — for partners → Inglot, Freedom, Eyeshadow Powder, 607, 2.7 g Inglot Inglot, Freedom, Eyeshadow Powder, 607, 2.7 g Out of stock Price — for partners → Inglot, Freedom, Eyeshadow Powder, 605, 2.7 g Inglot Inglot, Freedom, Eyeshadow Powder, 605, 2.7 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Duo, Eyeshadow Powder, 06, Misty Teal, 2 Shades, 3 g Elizabeth Arden Elizabeth Arden, Beautiful Color Duo, Eyeshadow Powder, 06, Misty Teal, 2 Shades, 3 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Duo, Eyeshadow Powder, 05, Black Tie, 2 Shades, 3 g Elizabeth Arden Elizabeth Arden, Beautiful Color Duo, Eyeshadow Powder, 05, Black Tie, 2 Shades, 3 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 14, Sunset, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 14, Sunset, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 14, Bronz Lustre, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 14, Bronz Lustre, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 10, Seashell, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 10, Seashell, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, Sparkling Sable, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, Sparkling Sable, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 08, Chocolate, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 08, Chocolate, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 07, Spice, 1 Shade, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 07, Spice, 1 Shade, 2.5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 17, Golden Ivy, 2.5 g Elizabeth Arden Elizabeth Arden, Beautiful Color Mono, Eyeshadow Powder, 17, Golden Ivy, 2.5 g Out of stock Price — for partners → Smashbox, Cover Shot, Eye Palette, Desert, 6.2 g Smashbox Smashbox, Cover Shot, Eye Palette, Desert, 6.2 g Out of stock Price — for partners → Smashbox, Cover Shot, Eye Palette, Denim, 6.2 g Smashbox Smashbox, Cover Shot, Eye Palette, Denim, 6.2 g Out of stock Price — for partners → Gosh, Catchy Eyes, Lash Defining, Mascara, 001, Extreme Black, 8 ml Gosh Gosh, Catchy Eyes, Lash Defining, Mascara, 001, Extreme Black, 8 ml Out of stock Price — for partners → Gosh, Boombastic Crazy, Volume, Mascara, 003, Olive Green, 13 ml Gosh Gosh, Boombastic Crazy, Volume, Mascara, 003, Olive Green, 13 ml Out of stock Price — for partners → Givenchy Givenchy, Phenomen Eyes, Waterproof, Volumizing, Mascara, 02, Deep Brown, 7 g Out of stock Price — for partners → Diego Dalla Palma, Trasformista, Waterproof, Volumizing, Mascara, Black, 11 ml Diego Dalla Palma Diego Dalla Palma, Trasformista, Waterproof, Volumizing, Mascara, Black, 11 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Volumizing, Mascara, Brown, 11 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Volumizing, Mascara, Brown, 11 ml Out of stock Price — for partners → Deborah, My Power, Waterproof, Volumizing, Mascara, Black, 14 ml Deborah Milano Deborah, My Power, Waterproof, Volumizing, Mascara, Black, 14 ml Out of stock Price — for partners → Ciate, Lash Chalk, Volumising, Mascara, Orange, 7 ml Ciaté London Ciate, Lash Chalk, Volumising, Mascara, Orange, 7 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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