Eye makeup

3779 products

Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 529, Beige, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 529, Beige, 1.2 g Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 076, Silver Grey, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 076, Silver Grey, 1.2 g Out of stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 091, Black, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 091, Black, 1.2 g Out of stock Price — for partners → Clarins, Ombre Matte, Cream Eyeshadow, 21, Cobalt Blue, 7 g Clarins Clarins, Ombre Matte, Cream Eyeshadow, 21, Cobalt Blue, 7 g Out of stock Price — for partners → Givenchy, Ombre Couture, Waterproof, Cream Eyeshadow, 04, Blue Soie, 4 g Givenchy Givenchy, Ombre Couture, Waterproof, Cream Eyeshadow, 04, Blue Soie, 4 g Out of stock Price — for partners → Givenchy, Ombre Couture, Waterproof, Cream Eyeshadow, 6, Kaki Brocart, 4 g Givenchy Givenchy, Ombre Couture, Waterproof, Cream Eyeshadow, 6, Kaki Brocart, 4 g Out of stock Price — for partners → Clarins, Ombre Matte, Matte, Cream Eyeshadow, 05, Sparkle Grey, 7 g Clarins Clarins, Ombre Matte, Matte, Cream Eyeshadow, 05, Sparkle Grey, 7 g Out of stock Price — for partners → Givenchy, Ombre Interdite, Waterproof, Cream Eyeshadow, N06, 10 g Givenchy Givenchy, Ombre Interdite, Waterproof, Cream Eyeshadow, N06, 10 g Out of stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Spoiled Sexy, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Spoiled Sexy, 1.4 g Out of stock Price — for partners → Gosh, Mineral, Vegan, Metallic, Cream Eyeshadow, 001, Pearly White, 2.5 g Gosh Gosh, Mineral, Vegan, Metallic, Cream Eyeshadow, 001, Pearly White, 2.5 g Out of stock Price — for partners → Gosh, Mineral, Perfume-Free, Metallic, Cream Eyeshadow, 009, Rose, 2.5 g Gosh Gosh, Mineral, Perfume-Free, Metallic, Cream Eyeshadow, 009, Rose, 2.5 g Out of stock Price — for partners → Gosh, Mineral, Cream Eyeshadow, 012, Golden Nude, 2.5 g Gosh Gosh, Mineral, Cream Eyeshadow, 012, Golden Nude, 2.5 g Out of stock Price — for partners → Gosh, Mineral, Cream Eyeshadow, 006, Metallic Grey, 2.5 g Gosh Gosh, Mineral, Cream Eyeshadow, 006, Metallic Grey, 2.5 g Out of stock Price — for partners → Gosh, Mineral, Metallic, Cream Eyeshadow, Golden Brown, 2.5 g Gosh Gosh, Mineral, Metallic, Cream Eyeshadow, Golden Brown, 2.5 g Out of stock Price — for partners → Laura Mercier, Metallic, Cream Eyeshadow, Cooper, 8.5 g LAURA MERCIER Laura Mercier, Metallic, Cream Eyeshadow, Cooper, 8.5 g Out of stock Price — for partners → Laura Mercier, Metallic, Cream Eyeshadow, Gold, 8.5 g LAURA MERCIER Laura Mercier, Metallic, Cream Eyeshadow, Gold, 8.5 g Out of stock Price — for partners → MAC, Pro Longwear, Maximum Coverage, Cream Eyeshadow, Let`S Take, 5 g MAC MAC, Pro Longwear, Maximum Coverage, Cream Eyeshadow, Let`S Take, 5 g Out of stock Price — for partners → Max Factor, Wild Shadow, Shimmering, Cream Eyeshadow, 10, Ferocious Black, 4 ml Max Factor Max Factor, Wild Shadow, Shimmering, Cream Eyeshadow, 10, Ferocious Black, 4 ml Out of stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, No Faux, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, No Faux, 1.4 g Out of stock Price — for partners → Pupa, Vamp! Wet & Dry, Paraben-Free, Cream Eyeshadow, 300, Emerald, 1 g Pupa Pupa, Vamp! Wet & Dry, Paraben-Free, Cream Eyeshadow, 300, Emerald, 1 g Out of stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.BL620, Esmaralda, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.BL620, Esmaralda, 6 g Out of stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.RS318, Konpeito, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.RS318, Konpeito, 6 g Out of stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.GR619, Sudachi, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.GR619, Sudachi, 6 g Out of stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Lingerie Lover, 1.5 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Lingerie Lover, 1.5 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.