Eye makeup

3940 products

Gosh, Forever, Eyeshadow Stick, 07, Blue, 1.5 g Gosh Gosh, Forever, Eyeshadow Stick, 07, Blue, 1.5 g Out of stock Price — for partners → Deborah, 24 Ore, Waterproof, Eyeshadow Stick, 5, 2 g Deborah Milano Deborah, 24 Ore, Waterproof, Eyeshadow Stick, 5, 2 g Out of stock Price — for partners → Deborah, 24 Ore, Waterproof, Eyeshadow Stick, 03, Metal Nude, 2 g Deborah Milano Deborah, 24 Ore, Waterproof, Eyeshadow Stick, 03, Metal Nude, 2 g Out of stock Price — for partners → Ciate, Eye Chalk, Multifunctional, Eyeshadow Stick, Dot-To-Dot Nude, 4.9 g Ciaté London Ciate, Eye Chalk, Multifunctional, Eyeshadow Stick, Dot-To-Dot Nude, 4.9 g Out of stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 457, Medium Blue, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 457, Medium Blue, 3.5 g Out of stock Price — for partners → Revlon, Color Stay, Double-Ended, Gel Eyeliner, Graphite, 3 ml Revlon Professional Revlon, Color Stay, Double-Ended, Gel Eyeliner, Graphite, 3 ml Out of stock Price — for partners → Relove By Revolution, Slick Flick, Precise, Gel Eyeliner, Black, 0.8 g Relove By Revolution Relove By Revolution, Slick Flick, Precise, Gel Eyeliner, Black, 0.8 g Out of stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 29, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 29, 5 ml Out of stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 47, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 47, 5 ml Out of stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 59, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 59, 5 ml Out of stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 53, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 53, 5 ml Out of stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 41, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 41, 5 ml Out of stock Price — for partners → Makeup Revolution, Liner Pow, Precise, Gel Eyeliner, Black, 0.5 ml Makeup Revolution Makeup Revolution, Liner Pow, Precise, Gel Eyeliner, Black, 0.5 ml Out of stock Price — for partners → IsaDora IsaDora, IsaDora, Waterproof, Precise, Gel Eyeliner, 60, Black, 0.35 g Out of stock Price — for partners → IsaDora, IsaDora, Waterproof, Precise, Gel Eyeliner, 01, Black, 3 g IsaDora IsaDora, IsaDora, Waterproof, Precise, Gel Eyeliner, 01, Black, 3 g Out of stock Price — for partners → Clinique, Quickliner, Retractable, Gel Eyeliner, 13, Indigo, 0.3 g Clinique Clinique, Quickliner, Retractable, Gel Eyeliner, 13, Indigo, 0.3 g Out of stock Price — for partners → Shu Uemura, Medium Purple 770 A, Eyeshadow Compact, 770 A, Medium Purple, 1.4 g Shu-Uemura Shu Uemura, Medium Purple 770 A, Eyeshadow Compact, 770 A, Medium Purple, 1.4 g Out of stock Price — for partners → Shu Uemura, Eye Shadow, Eyeshadow Compact, 685, Medium Blue, 1.4 g Shu-Uemura Shu Uemura, Eye Shadow, Eyeshadow Compact, 685, Medium Blue, 1.4 g Out of stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 15, Plum, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 15, Plum, 2.2 g Out of stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 02, Silk, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 02, Silk, 2.2 g Out of stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 4, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 4, 2.2 g Out of stock Price — for partners → Shiseido, Ladies POP, Eyeshadow Compact, 12, Hara-Hara Purple, 2 g Shiseido Shiseido, Ladies POP, Eyeshadow Compact, 12, Hara-Hara Purple, 2 g Out of stock Price — for partners → Shiseido, Luminizing Satin, Eyeshadow Compact, No.BK915, Tar, 2 g Shiseido Shiseido, Luminizing Satin, Eyeshadow Compact, No.BK915, Tar, 2 g Out of stock Price — for partners → Pupa, Vamp!, Eyeshadow Compact, 305, Bubble Green, 2.5 g Pupa Milano Pupa, Vamp!, Eyeshadow Compact, 305, Bubble Green, 2.5 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.