Eye makeup

3779 products

Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 105 Eden Rose - Wet & Dry Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 105 Eden Rose - Wet & Dry Out of stock Price — for partners → I0147217 0.35 Oz Vamp Wet & Dry Baked Eyeshadow - 404 Cold Taupe Pupa I0147217 0.35 Oz Vamp Wet & Dry Baked Eyeshadow - 404 Cold Taupe Out of stock Price — for partners → Maybelline Color Tattoo 24 Hour Cream Eyeshadow Maybelline Maybelline Color Tattoo 24 Hour Cream Eyeshadow Out of stock Price — for partners → Debenhams Colour X-Pert Mini Palette 7G in Veiled Bronze Max Factor Debenhams Colour X-Pert Mini Palette 7G in Veiled Bronze Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 103 Hypnotic Purple Pupa Pupa Vamp Eye Pencil 0.35 G 103 Hypnotic Purple Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 202 Outstanding Brown Pupa Pupa Vamp Eye Pencil 0.35 G 202 Outstanding Brown Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 305 Royal Peacock Pupa Pupa Vamp Eye Pencil 0.35 G 305 Royal Peacock Out of stock Price — for partners → Vamp! Compact Duo Eyeshadow - 002 Pink Earth by Pupa Milano for Women - 0.078 Oz Eye Shadow Pupa Vamp! Compact Duo Eyeshadow - 002 Pink Earth by Pupa Milano for Women - 0.078 Oz Eye Shadow Out of stock Price — for partners → Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 003 Soft Mauve Pupa Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 003 Soft Mauve Out of stock Price — for partners → Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 006 Pupa Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 006 Out of stock Price — for partners → Makeup Revolution Parental Advisory Pandemonium Palette 12 G Makeup Revolution Makeup Revolution Parental Advisory Pandemonium Palette 12 G Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 303 Mint Milk Pupa Pupa Vamp Eye Pencil 0.35 G 303 Mint Milk Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - 301 Frozen Black - Metallic Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - 301 Frozen Black - Metallic Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - 305 Ocean Blue Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - 305 Ocean Blue Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - 100 Irreverent Fuchsia - Metallic Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - 100 Irreverent Fuchsia - Metallic Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - 300 Blackout - Matt Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - 300 Blackout - Matt Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 408 Brown on Fire - Fusion Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 408 Brown on Fire - Fusion Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 407 Spicy - Wet & Dry Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 407 Spicy - Wet & Dry Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 102 Ambitious Plum Pupa Pupa Vamp Eye Pencil 0.35 G 102 Ambitious Plum Out of stock Price — for partners → Pupa Vamp Eye Pencil 0.35 G 105 Fatale Burgundy Pupa Pupa Vamp Eye Pencil 0.35 G 105 Fatale Burgundy Out of stock Price — for partners → Vamp! Compact Duo Eyeshadow - 005 Milk Chocolate by Pupa Milano for Women - 0.078 Oz Eye Shadow Pupa Vamp! Compact Duo Eyeshadow - 005 Milk Chocolate by Pupa Milano for Women - 0.078 Oz Eye Shadow Out of stock Price — for partners → Pupa Made to Last Waterproof Eyeshadow 1.4 G Pupa Pupa Made to Last Waterproof Eyeshadow 1.4 G Out of stock Price — for partners → Pupa Made to Last Waterproof Eyeshadow 1.4 G Pupa Pupa Made to Last Waterproof Eyeshadow 1.4 G Out of stock Price — for partners → Estée Lauder Double Wear 24 Hour Waterproof Gel Eye Pencil 1.2g (Various Shades) - Sapphire Sky Estee Lauder Estée Lauder Double Wear 24 Hour Waterproof Gel Eye Pencil 1.2g (Various Shades) - Sapphire Sky Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.