Eye makeup

3779 products

Ardell Pro Self Adhesive Lash Demi Wispies Ardell Ardell Pro Self Adhesive Lash Demi Wispies Out of stock Price — for partners → Ardell Magnetic Lashes Double Wispies Black 2 Pairs Ardell Ardell Magnetic Lashes Double Wispies Black 2 Pairs Out of stock Price — for partners → Ardell Magnetic Lashes Double Demi Wispies Black 2 Pairs Ardell Ardell Magnetic Lashes Double Demi Wispies Black 2 Pairs Out of stock Price — for partners → Ardell Faux Mink Wispies, 4 Pairs Ardell Ardell Faux Mink Wispies, 4 Pairs Out of stock Price — for partners → Ardell Studio Effects Demi Wispies, 4CT Ardell Ardell Studio Effects Demi Wispies, 4CT Out of stock Price — for partners → Ardell Light as Air False Eyelashes with Glue Type 523 1 G Ardell Ardell Light as Air False Eyelashes with Glue Type 523 1 G Out of stock Price — for partners → Ardell Seamless Bond and Seal Beauty Tool Ardell Ardell Seamless Bond and Seal Beauty Tool Out of stock Price — for partners → Ardell Seamless False Eyelashes, Fauxmink L Curl, 32 CT Ardell Ardell Seamless False Eyelashes, Fauxmink L Curl, 32 CT Out of stock Price — for partners → Ardell Seamless False Eyelashes, Fauxmink D Curl, 32 CT Ardell Ardell Seamless False Eyelashes, Fauxmink D Curl, 32 CT Out of stock Price — for partners → Ardell - Strip Lashes Multipacks 6 Pck - Natural 120 Ardell Ardell - Strip Lashes Multipacks 6 Pck - Natural 120 Out of stock Price — for partners → Ardell, Demi Wispies, 6 Pairs Ardell Ardell, Demi Wispies, 6 Pairs Out of stock Price — for partners → Ardell, Deluxe Pack, Wispies Lashes with Applicator and Eyelash Adhesive, 1 Set Ardell Ardell, Deluxe Pack, Wispies Lashes with Applicator and Eyelash Adhesive, 1 Set Out of stock Price — for partners → Ardell Natural Lashes 110 Black 1 Pair Ardell Ardell Natural Lashes 110 Black 1 Pair Out of stock Price — for partners → Ardell Natural Lashes Black 109 1 Pair Ardell Ardell Natural Lashes Black 109 1 Pair Out of stock Price — for partners → Nanolash Mascara Primer 10 Ml Nanolash Nanolash Mascara Primer 10 Ml Out of stock Price — for partners → Nanolash Length&Curl Mascara Lengthening, Curling and Volumising Mascara 10 Ml Nanolash Nanolash Length&Curl Mascara Lengthening, Curling and Volumising Mascara 10 Ml Out of stock Price — for partners → Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Innocent 36 Pc Nanolash Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Innocent 36 Pc Out of stock Price — for partners → Set of False Eyelashes Nanolash Heartbreaker Nanolash Set of False Eyelashes Nanolash Heartbreaker Out of stock Price — for partners → Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Harmony 36 Pc Nanolash Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Harmony 36 Pc Out of stock Price — for partners → Set of False Eyelashes Nanolash Flirty Nanolash Set of False Eyelashes Nanolash Flirty Out of stock Price — for partners → Set of False Eyelashes Nanolash Fantasy Nanolash Set of False Eyelashes Nanolash Fantasy Out of stock Price — for partners → Set of False Eyelashes Nanolash Innocent 5 Pieces Nanolash Set of False Eyelashes Nanolash Innocent 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Heartbreaker 5 Pieces Nanolash Set of False Eyelashes Nanolash Heartbreaker 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Harmony 5 Pieces Nanolash Set of False Eyelashes Nanolash Harmony 5 Pieces Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.