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Eye makeup

3751 products

MAC Cosmetics - Eye Shadow (Pro Palette Refill Pan) - All That Glitters MAC MAC Cosmetics - Eye Shadow (Pro Palette Refill Pan) - All That Glitters Out of stock Price — for partners → MAC Cosmetics - Eye Shadow (Pro Palette Refill Pan) - Expensive Pink MAC MAC Cosmetics - Eye Shadow (Pro Palette Refill Pan) - Expensive Pink Out of stock Price — for partners → MAC Cosmetics - Duo Brush on Striplash Adhesive Eyelashes - Dark Tone MAC MAC Cosmetics - Duo Brush on Striplash Adhesive Eyelashes - Dark Tone Out of stock Price — for partners → MAC Cosmetics - M·a·C Colour Excess Gel Pencil Eye Liner - Glide or Die MAC MAC Cosmetics - M·a·C Colour Excess Gel Pencil Eye Liner - Glide or Die Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Amethyst LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Amethyst Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow 1.64g - Celestial Noir LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow 1.64g - Celestial Noir Out of stock Price — for partners → Laura Mercier Unisex Metallic Taupe Caviar Stick Eye Shadow Shimmer LAURA MERCIER Laura Mercier Unisex Metallic Taupe Caviar Stick Eye Shadow Shimmer Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Aurora LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Aurora Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Cocoa LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Cocoa Out of stock Price — for partners → Laura Mercier Unisex Starlight Caviar Stick Eye Shadow Shimmer LAURA MERCIER Laura Mercier Unisex Starlight Caviar Stick Eye Shadow Shimmer Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Rosegold LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Rosegold Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow 1.64g - Sugarfrost LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow 1.64g - Sugarfrost Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Strapless LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Strapless Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Mocha LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Mocha Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Forbidden Rose LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Forbidden Rose Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Modern Rose LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Modern Rose Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Burnished Bronze LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Burnished Bronze Out of stock Price — for partners → Laura Mercier Unisex Nuit Caviar Stick Eye Shadow LAURA MERCIER Laura Mercier Unisex Nuit Caviar Stick Eye Shadow Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Color Shimmer Mini LAURA MERCIER Laura Mercier Caviar Stick Eye Color Shimmer Mini Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Color Shimmer Mini LAURA MERCIER Laura Mercier Caviar Stick Eye Color Shimmer Mini Out of stock Price — for partners → Laura Mercier Caviar Stick Eye Color Shimmer Mini LAURA MERCIER Laura Mercier Caviar Stick Eye Color Shimmer Mini Out of stock Price — for partners → Laura Mercier Caviar Extravagant Mascara 8.5ml LAURA MERCIER Laura Mercier Caviar Extravagant Mascara 8.5ml Out of stock Price — for partners → Debenhams Le Shadow Stick Eyeshadow 1.4G in Magnetic Bronze L´Oréal Paris Debenhams Le Shadow Stick Eyeshadow 1.4G in Magnetic Bronze Out of stock Price — for partners → Debenhams Le Shadow Stick Eyeshadow 1.4G in 245 Alluring Rose L´Oréal Paris Debenhams Le Shadow Stick Eyeshadow 1.4G in 245 Alluring Rose Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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