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Eye makeup

3751 products

L'oréal Paris Paradise Le Shadow Stick 420 Brown Bliss 12 G L´Oréal Paris L'oréal Paris Paradise Le Shadow Stick 420 Brown Bliss 12 G Out of stock Price — for partners → Debenhams Le Shadow Stick Eyeshadow 1.4G in Ice Sparkle L´Oréal Paris Debenhams Le Shadow Stick Eyeshadow 1.4G in Ice Sparkle Out of stock Price — for partners → L'oréal Paris Paradise Le Shadow Stick 120 Magnetic Mauve 12 G L´Oréal Paris L'oréal Paris Paradise Le Shadow Stick 120 Magnetic Mauve 12 G Out of stock Price — for partners → L'oréal Paris Le Khöl Naturel by Paradise 102 Pure Espresso 1,2 G L´Oréal Paris L'oréal Paris Le Khöl Naturel by Paradise 102 Pure Espresso 1,2 G Out of stock Price — for partners → L'oréal Paris Superliner Le Khol 116 Rainforest Green 4 G L´Oréal Paris L'oréal Paris Superliner Le Khol 116 Rainforest Green 4 G Out of stock Price — for partners → Kylie Cosmetics Kylie Cosmetics Kyliner Gel Eyeliner Pencil - Grey Kylie Cosmetics Kylie Cosmetics Kylie Cosmetics Kyliner Gel Eyeliner Pencil - Grey Out of stock Price — for partners → Matte Plum Gel Eyeliner Pencil - Kylie Cosmetics Kylie Cosmetics Matte Plum Gel Eyeliner Pencil - Kylie Cosmetics Out of stock Price — for partners → KISS the New Natural Effortless Minimal Look False Eyelashes Silver Ring 2 Pc Kiss My Face KISS the New Natural Effortless Minimal Look False Eyelashes Silver Ring 2 Pc Out of stock Price — for partners → KISS the New Natural Effortless Minimal Look False Eyelashes White Shirt 2 Pc Kiss My Face KISS the New Natural Effortless Minimal Look False Eyelashes White Shirt 2 Pc Out of stock Price — for partners → KISS Rebel False Eyelashes Rockstar 2 Pc Kiss My Face KISS Rebel False Eyelashes Rockstar 2 Pc Out of stock Price — for partners → Lash Couture Rebel Collection False Eyelashes Single Pack, Main Character, 1 Pair Kiss My Face Lash Couture Rebel Collection False Eyelashes Single Pack, Main Character, 1 Pair Out of stock Price — for partners → KISS Rebel False Eyelashes Downtown Girl 2 Pc Kiss My Face KISS Rebel False Eyelashes Downtown Girl 2 Pc Out of stock Price — for partners → KISS, Ciglia Finte, Lash Atelier Design 02 False Eyelash Set (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Lash Atelier Design 02 False Eyelash Set (Ciglia Artificiali) Out of stock Price — for partners → KISS ImPRESS Press-on Falsies, Bold Volume Kiss My Face KISS ImPRESS Press-on Falsies, Bold Volume Out of stock Price — for partners → KISS ImPRESS Press-on Falsies, Authentic Natural Kiss My Face KISS ImPRESS Press-on Falsies, Authentic Natural Out of stock Price — for partners → Falscara Eyelash Wisp Multi - Shorty Kiss My Face Falscara Eyelash Wisp Multi - Shorty Out of stock Price — for partners → Falscara Eyelash Wisp Multi - Bambi Kiss My Face Falscara Eyelash Wisp Multi - Bambi Out of stock Price — for partners → KISS, Ciglia Finte, Falscara False Eyelashes Multipack 07 - 24 Pieces (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Falscara False Eyelashes Multipack 07 - 24 Pieces (Ciglia Artificiali) Out of stock Price — for partners → Inika Organic Eyeshadow Quad - Paletka očních stínů 8 g Out of stock Price — for partners → Fenty Beauty Match Stix Shimmer Skinstick 7.1 g Out of stock Price — for partners → Fenty Beauty Bright Fix Eye Brightener 10 ml Out of stock Price — for partners → Essence Line It Like a Pro! Eyeliner - Oční linky v peru 2v1 1,2 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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