Eye makeup

3911 products

Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Harmony 36 Pc Nanolash Nanolash DIY Eyelash Extensions Knott-free Individual Cluster Lashes Harmony 36 Pc Out of stock Price — for partners → Set of False Eyelashes Nanolash Flirty Nanolash Set of False Eyelashes Nanolash Flirty Out of stock Price — for partners → Set of False Eyelashes Nanolash Fantasy Nanolash Set of False Eyelashes Nanolash Fantasy Out of stock Price — for partners → Set of False Eyelashes Nanolash Innocent 5 Pieces Nanolash Set of False Eyelashes Nanolash Innocent 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Heartbreaker 5 Pieces Nanolash Set of False Eyelashes Nanolash Heartbreaker 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Fantasy 5 Pieces Nanolash Set of False Eyelashes Nanolash Fantasy 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Divine 5 Pieces Nanolash Set of False Eyelashes Nanolash Divine 5 Pieces Out of stock Price — for partners → Max Factor Wild Shadow Pot Cream Eyeshadow 08 Cryptic Rust Max Factor Max Factor Wild Shadow Pot Cream Eyeshadow 08 Cryptic Rust Out of stock Price — for partners → L'oréal Paris Infaillible Grip 36H Micro-Fine Eyeliner 01 Obsidian Black 1 Pcs L'Oréal Paris L'oréal Paris Infaillible Grip 36H Micro-Fine Eyeliner 01 Obsidian Black 1 Pcs Out of stock Price — for partners → L'oréal Paris Infaillible Grip 36H Gel Automatic Eyeliner 01 Intense Black 1 Pcs L'Oréal Paris L'oréal Paris Infaillible Grip 36H Gel Automatic Eyeliner 01 Intense Black 1 Pcs Out of stock Price — for partners → L'oréal Paris Infaillible Grip 36H Automatic Gel Eyeliner 05 Blue Jersey 1 Pcs L'Oréal Paris L'oréal Paris Infaillible Grip 36H Automatic Gel Eyeliner 05 Blue Jersey 1 Pcs Out of stock Price — for partners → The Organic Pharmacy Black Eyeliner 5 Ml The Organic Pharmacy The Organic Pharmacy Black Eyeliner 5 Ml Out of stock Price — for partners → Eveline Precision Liquid Eyeliner 2000 Procent Black 4 Ml Eveline Cosmetics Eveline Precision Liquid Eyeliner 2000 Procent Black 4 Ml Out of stock Price — for partners → Eveline Celebrities Brown Eyeliner 6 Ml Eveline Cosmetics Eveline Celebrities Brown Eyeliner 6 Ml Out of stock Price — for partners → Eveline Big Volume Black Mascara 10 Ml Eveline Cosmetics Eveline Big Volume Black Mascara 10 Ml Out of stock Price — for partners → Eveline Cosmetics Eyeliner Long Lasting Eye Pencil with Sharpener Black Color 1 G Eveline Cosmetics Eveline Cosmetics Eyeliner Long Lasting Eye Pencil with Sharpener Black Color 1 G Out of stock Price — for partners → Eveline Magnetic Look Ultra Volume Black Mascara 10 Ml Eveline Cosmetics Eveline Magnetic Look Ultra Volume Black Mascara 10 Ml Out of stock Price — for partners → Dermacol Mega Lashes Volume & Care Intense Black Extreme Volume Mascara 11,5 Ml Dermacol Dermacol Mega Lashes Volume & Care Intense Black Extreme Volume Mascara 11,5 Ml Out of stock Price — for partners → Artdeco Small Eyeshadow Brush (Premium Quality) Artdeco Artdeco Small Eyeshadow Brush (Premium Quality) Out of stock Price — for partners → Maybelline Hyper Easy Black 0.6 g. Maybelline Maybelline Hyper Easy Black 0.6 g. Out of stock Price — for partners → Tolure Cosmetics Hairplus Red Coral Vegan Growth Serum for Eyelashes and Eyebrows 3 Ml Tolure Cosmetics Tolure Cosmetics Hairplus Red Coral Vegan Growth Serum for Eyelashes and Eyebrows 3 Ml Out of stock Price — for partners → Ardell Naked Clusters - 421-Black Ardell Ardell Naked Clusters - 421-Black Out of stock Price — for partners → Ardell Studio Effects Demi Wispies, Black Ardell Ardell Studio Effects Demi Wispies, Black Out of stock Price — for partners → Ardell Naked Lash Ardell Ardell Naked Lash Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.