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Eye makeup

3751 products

Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Out of stock Price — for partners → Christian Dior Diorshow Ultra-Precise Felt-Tip Eyeliner - Oční linky 0,55 ml Out of stock Price — for partners → Dermacol Dermacol Think Pink Extreme Length Mascara 12 ml Out of stock Price — for partners → Dermacol, Ombretto, Ombretti Moon Con Effetto Scintillante (02) Dermacol Dermacol, Ombretto, Ombretti Moon Con Effetto Scintillante (02) Out of stock Price — for partners → Dermacol, Mascara, Volume Mania +200% Di Volume (No. 01 - Nero) Dermacol Dermacol, Mascara, Volume Mania +200% Di Volume (No. 01 - Nero) Out of stock Price — for partners → Dermacol, Eyeliner + Kajal, Infinity 20H Occhi Waterproof (01) Dermacol Dermacol, Eyeliner + Kajal, Infinity 20H Occhi Waterproof (01) Out of stock Price — for partners → Cle de Peau Beaute Perfect Lash Mascara - Prodlužující a objemová řasenka 7 ml Out of stock Price — for partners → Yves Saint Laurent Crushliner Gel Eyeliner - 2 Brun Universal Yves Saint Laurent Yves Saint Laurent Crushliner Gel Eyeliner - 2 Brun Universal Out of stock Price — for partners → Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Ozone 0.01 Oz / 0.28 G Urban Decay Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Ozone 0.01 Oz / 0.28 G Out of stock Price — for partners → Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Mucho Mucho 0.01 Oz / 0.28 G Urban Decay Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Mucho Mucho 0.01 Oz / 0.28 G Out of stock Price — for partners → Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Zero 0.01 Oz / 0.28 G Urban Decay Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Zero 0.01 Oz / 0.28 G Out of stock Price — for partners → Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Whiskey 0.01 Oz / 0.28 G Urban Decay Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Whiskey 0.01 Oz / 0.28 G Out of stock Price — for partners → Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Binge 0.01 Oz / 0.28 G Urban Decay Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Binge 0.01 Oz / 0.28 G Out of stock Price — for partners → Urban Decay 24/7 Inks Eyeliner 1g (Various Shades) - Hi-Energy Urban Decay Urban Decay 24/7 Inks Eyeliner 1g (Various Shades) - Hi-Energy Out of stock Price — for partners → Debenhams Premium Lash Sophia Sosu Debenhams Premium Lash Sophia Out of stock Price — for partners → SOSU Cosmetics Premium Lashes False Eyelashes Shade 1 Pc Sosu SOSU Cosmetics Premium Lashes False Eyelashes Shade 1 Pc Out of stock Price — for partners → Sosu - Katie Mini Lash Set - Dárková Sada UmÄlých Åas Sosu Sosu - Katie Mini Lash Set - Dárková Sada UmÄlých Åas Out of stock Price — for partners → Debenhams 7 Deadly Sins - Indulge in Black Sosu Debenhams 7 Deadly Sins - Indulge in Black Out of stock Price — for partners → Debenhams Hidden Agenda Refill Pack 14Mm Sosu Debenhams Hidden Agenda Refill Pack 14Mm Out of stock Price — for partners → Sisley So Stretch Mascara - Black Sisley Sisley So Stretch Mascara - Black Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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