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Eye makeup

3911 products

Ardell Naked Lash Ardell Ardell Naked Lash Out of stock Price — for partners → Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara 04 Black Tubing 13 Ml Essence Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara 04 Black Tubing 13 Ml Out of stock Price — for partners → Clarins Ombre 4 Couleurs Eyeshadow - # 03 Flame Gradation 4.2g/0.1oz Clarins Clarins Ombre 4 Couleurs Eyeshadow - # 03 Flame Gradation 4.2g/0.1oz Out of stock Price — for partners → Pupa Vamp! Compact Eyeshadow 1.5 G Rose Gold 402 - Wet & Dry Pupa Milano Pupa Vamp! Compact Eyeshadow 1.5 G Rose Gold 402 - Wet & Dry Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 207 Seductive Bronze - Fusion Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 207 Seductive Bronze - Fusion Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 206 Sparkling Gold - Top Coat Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 206 Sparkling Gold - Top Coat Out of stock Price — for partners → Pupa Vamp Compact Eyeshadow 1.5 G Biscuit 205 - Matte Pupa Milano Pupa Vamp Compact Eyeshadow 1.5 G Biscuit 205 - Matte Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5g - Shade:202 Precious Gold - Wet & Dry Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5g - Shade:202 Precious Gold - Wet & Dry Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 201 Champagne Gold - Wet & Dry Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 201 Champagne Gold - Wet & Dry Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 106 Audacious Pink - Fusion Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 106 Audacious Pink - Fusion Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5g - Shade: 403Fancy Brown - Gems Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5g - Shade: 403Fancy Brown - Gems Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 107 Sugar Candy - Gems Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 107 Sugar Candy - Gems Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5g - Shade: 204 Fancy Copper - Gems Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5g - Shade: 204 Fancy Copper - Gems Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 103 Hypnotic Violet - Metallic Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 103 Hypnotic Violet - Metallic Out of stock Price — for partners → Pupa Night Heroose Eye Palette - 4 Multi Finish Eyeshadows 002 - True Queen Pupa Milano Pupa Night Heroose Eye Palette - 4 Multi Finish Eyeshadows 002 - True Queen Out of stock Price — for partners → Pupa Milano Pupart S Make-up Palette - 002 Pink by Pupa Milano for Women - 0.4 Oz Makeup Out of stock Price — for partners → NARS - Mie Kabuki Brush NARS NARS - Mie Kabuki Brush Out of stock Price — for partners → Missha 4D Mascara 7g Upgraded in 2018 Missha Missha 4D Mascara 7g Upgraded in 2018 Out of stock Price — for partners → MISSHA - 3D Mascara Missha MISSHA - 3D Mascara Out of stock Price — for partners → Maybelline Automatic Tattoo Gel Pencil 0.73 G 080 Copper Nights Maybelline Maybelline Automatic Tattoo Gel Pencil 0.73 G 080 Copper Nights Out of stock Price — for partners → Maybelline Automatic Tattoo Liner Gel Pencil 0.73 G 050 Burgundy Break Maybelline Maybelline Automatic Tattoo Liner Gel Pencil 0.73 G 050 Burgundy Break Out of stock Price — for partners → Debenhams Firework Mascara in Electro Black Maybelline Debenhams Firework Mascara in Electro Black Out of stock Price — for partners → Star Lit Powder - Old Silver - Size 1.2g - Make up for Ever Make Up For Ever Star Lit Powder - Old Silver - Size 1.2g - Make up for Ever Out of stock Price — for partners → Artist Eyeshadow - GRACEFUL GREY - Size 2g - Make up for Ever Make Up For Ever Artist Eyeshadow - GRACEFUL GREY - Size 2g - Make up for Ever Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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