Eye makeup

3940 products

Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 100, Iconic Black, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 100, Iconic Black, 0.35 g Out of stock Price — for partners → Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 30, 1.1 g Nouba Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 30, 1.1 g Out of stock Price — for partners → MAC MAC, Eye Khol, Kohl Kajal Eyeliner, Prunella, 1.36 g Out of stock Price — for partners → L'Oreal Paris, La Palette Nude, Eyeshadow Palette, 02, Nude Rose, 10 Shades, 7 g L'Oréal Paris L'Oreal Paris, La Palette Nude, Eyeshadow Palette, 02, Nude Rose, 10 Shades, 7 g Out of stock Price — for partners → Essence the Nude Edition Eyeshadow Palette 10 10g Essence Essence the Nude Edition Eyeshadow Palette 10 10g Out of stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1.2 G Artdeco Artdeco Soft Eye Liner Waterproof 1.2 G Out of stock Price — for partners → Maybelline Tattoo Liner Gel Eyeliner Pencil Maybelline Maybelline Tattoo Liner Gel Eyeliner Pencil Out of stock Price — for partners → SMOOTH Eyeshadow #85 Artdeco SMOOTH Eyeshadow #85 Out of stock Price — for partners → Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shade: 37 Warm Auburn Artdeco Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shade: 37 Warm Auburn Out of stock Price — for partners → Maybelline lash sensational full fan effect mascara - 06 burgundy brown whether during the lunch break or on a date - one glance can sometimes. Maybelline Maybelline lash sensational full fan effect mascara - 06 burgundy brown whether during the lunch break or on a date - one glance can sometimes. Out of stock Price — for partners → Debenhams Scandal'eyes Precision Micro Eyeliner 1.10Ml in Black Rimmel London Debenhams Scandal'eyes Precision Micro Eyeliner 1.10Ml in Black Out of stock Price — for partners → Max Factor Excessive Intensity Eyeliner- 04 Excessive Charcoal 1 Ml Max Factor Max Factor Excessive Intensity Eyeliner- 04 Excessive Charcoal 1 Ml Out of stock Price — for partners → Eyeshadow Bourjois Little Round Pot - 02 1.2g Bourjois Eyeshadow Bourjois Little Round Pot - 02 1.2g Out of stock Price — for partners → Ardell Grip It Glue for False Eyelashes Colour Clear 7 G Ardell Ardell Grip It Glue for False Eyelashes Colour Clear 7 G Out of stock Price — for partners → Debenhams Naked Clusters 437 in Black Ardell Debenhams Naked Clusters 437 in Black Out of stock Price — for partners → False Eyelashes Faux Mink Demi Wispies 4 Pairs Multipack Black Medium Volume Long Length Invisiband Lightweight Silky Soft Faux Mink Eyelashes Ardell False Eyelashes Faux Mink Demi Wispies 4 Pairs Multipack Black Medium Volume Long Length Invisiband Lightweight Silky Soft Faux Mink Eyelashes Out of stock Price — for partners → Ardell Naked Lashes - #428 Ardell Ardell Naked Lashes - #428 Out of stock Price — for partners → Pupa Vamp Cień 1.5g 306 Bon Ton Blue Wet& Dry Pupa Milano Pupa Vamp Cień 1.5g 306 Bon Ton Blue Wet& Dry Out of stock Price — for partners → Pupa Cień Vamp WetDry 104 Deep Plum 1g Pupa Milano Pupa Cień Vamp WetDry 104 Deep Plum 1g Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade:208 Ballerina Pink - Wet & Dry Pupa Milano Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade:208 Ballerina Pink - Wet & Dry Out of stock Price — for partners → Pupa Vamp Eyeshadow Palette 5.2g 004 Vibrant Plum Pupa Milano Pupa Vamp Eyeshadow Palette 5.2g 004 Vibrant Plum Out of stock Price — for partners → Make up Stories Compact Palette - 003 Matt Attitude by Pupa Milano for Women - 0.469 Oz Eye Shadow Pupa Milano Make up Stories Compact Palette - 003 Matt Attitude by Pupa Milano for Women - 0.469 Oz Eye Shadow Out of stock Price — for partners → Catrice Highlighting Eyeshadow 010 Catrice Catrice Highlighting Eyeshadow 010 Out of stock Price — for partners → Nars - Light Reflecting Eye Brightener NARS Nars - Light Reflecting Eye Brightener Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.