Eye makeup

3779 products

Set of False Eyelashes Nanolash Fantasy 5 Pieces Nanolash Set of False Eyelashes Nanolash Fantasy 5 Pieces Out of stock Price — for partners → Set of False Eyelashes Nanolash Divine 5 Pieces Nanolash Set of False Eyelashes Nanolash Divine 5 Pieces Out of stock Price — for partners → Max Factor Wild Shadow Pot Cream Eyeshadow 08 Cryptic Rust Max Factor Max Factor Wild Shadow Pot Cream Eyeshadow 08 Cryptic Rust Out of stock Price — for partners → L'oréal Paris Infaillible Grip 36H Gel Automatic Eyeliner 01 Intense Black 1 Pcs L´Oréal Paris L'oréal Paris Infaillible Grip 36H Gel Automatic Eyeliner 01 Intense Black 1 Pcs Out of stock Price — for partners → L'oréal Paris Infaillible Grip 36H Automatic Gel Eyeliner 05 Blue Jersey 1 Pcs L´Oréal Paris L'oréal Paris Infaillible Grip 36H Automatic Gel Eyeliner 05 Blue Jersey 1 Pcs Out of stock Price — for partners → The Organic Pharmacy Black Eyeliner 5 Ml The Organic Pharmacy The Organic Pharmacy Black Eyeliner 5 Ml Out of stock Price — for partners → Eveline Precision Liquid Eyeliner 2000 Procent Black 4 Ml Eveline Eveline Precision Liquid Eyeliner 2000 Procent Black 4 Ml Out of stock Price — for partners → Eveline Celebrities Brown Eyeliner 6 Ml Eveline Eveline Celebrities Brown Eyeliner 6 Ml Out of stock Price — for partners → L’oréal Paris Air Volume Mega Mascara Volume Mascara Shade Black 9 Ml L´Oréal Paris L’oréal Paris Air Volume Mega Mascara Volume Mascara Shade Black 9 Ml Out of stock Price — for partners → Eveline Big Volume Black Mascara 10 Ml Eveline Eveline Big Volume Black Mascara 10 Ml Out of stock Price — for partners → Eveline Cosmetics Eyeliner Long Lasting Eye Pencil with Sharpener Black Color 1 G Eveline Eveline Cosmetics Eyeliner Long Lasting Eye Pencil with Sharpener Black Color 1 G Out of stock Price — for partners → Eveline Magnetic Look Ultra Volume Black Mascara 10 Ml Eveline Eveline Magnetic Look Ultra Volume Black Mascara 10 Ml Out of stock Price — for partners → Dermacol Mega Lashes Volume & Care Intense Black Extreme Volume Mascara 11,5 Ml Dermacol Dermacol Mega Lashes Volume & Care Intense Black Extreme Volume Mascara 11,5 Ml Out of stock Price — for partners → Maybelline Hyper Easy Black 0.6 g. Maybelline Maybelline Hyper Easy Black 0.6 g. Out of stock Price — for partners → Ardell Naked Clusters - 421-Black Ardell Ardell Naked Clusters - 421-Black Out of stock Price — for partners → Ardell Naked Lash Ardell Ardell Naked Lash Out of stock Price — for partners → Ardell Naked Lash Ardell Ardell Naked Lash Out of stock Price — for partners → Rimmel Scandal Eyes Exaggerate Eye Pencil 0.35 G 001 Intense Black Rimmel London Rimmel Scandal Eyes Exaggerate Eye Pencil 0.35 G 001 Intense Black Out of stock Price — for partners → Debenhams Colour X-Pert Mini Palette 7G in Hazy Sands Max Factor Debenhams Colour X-Pert Mini Palette 7G in Hazy Sands Out of stock Price — for partners → Essence Lash Princess False Lash Effect Mascara Black 12 Ml Essence Essence Lash Princess False Lash Effect Mascara Black 12 Ml Out of stock Price — for partners → Clarins Ombre 4 Couleurs Eyeshadow - # 03 Flame Gradation 4.2g/0.1oz Clarins Clarins Ombre 4 Couleurs Eyeshadow - # 03 Flame Gradation 4.2g/0.1oz Out of stock Price — for partners → Pupa Vamp! Compact Eyeshadow 1.5 G Rose Gold 402 - Wet & Dry Pupa Pupa Vamp! Compact Eyeshadow 1.5 G Rose Gold 402 - Wet & Dry Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 207 Seductive Bronze - Fusion Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 207 Seductive Bronze - Fusion Out of stock Price — for partners → Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 206 Sparkling Gold - Top Coat Pupa Pupa Vamp (Compact Eyeshadow) 1.5 G - Shade: 206 Sparkling Gold - Top Coat Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.