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Eye makeup

3779 products

Essence Kajal Pencil, 04 White Essence Essence Kajal Pencil, 04 White Out of stock Price — for partners → Zmile Cosmetics Glam Palette 64g - 0.0g ZMILE COSMETICS Zmile Cosmetics Glam Palette 64g - 0.0g Out of stock Price — for partners → Yves Saint Laurent, Mascara, YSL Duo Mascara Volume Effet NoirRadical Yves Saint Laurent Yves Saint Laurent, Mascara, YSL Duo Mascara Volume Effet NoirRadical Out of stock Price — for partners → Urban Decay Naked Chill Happy Palette 1U Urban Decay Urban Decay Naked Chill Happy Palette 1U Out of stock Price — for partners → Debenhams 7 Deadly Sins - Pride in Black Sosu Debenhams 7 Deadly Sins - Pride in Black Out of stock Price — for partners → Smashbox Always Sharp Waterproof Liner - Violetta - 0.01oz - Ulta Beauty Smashbox Smashbox Always Sharp Waterproof Liner - Violetta - 0.01oz - Ulta Beauty Out of stock Price — for partners → Sisley Phyto Kohl Pencil - Silver Sisley Sisley Phyto Kohl Pencil - Silver Out of stock Price — for partners → Sisley Phyto Kohl Pencil - Brown Sisley Sisley Phyto Kohl Pencil - Brown Out of stock Price — for partners → Les Phyto-Ombres Eyeshadow - 33 Metallic Jean by Sisley for Women - 0.05 Oz Eye Shadow Sisley Les Phyto-Ombres Eyeshadow - 33 Metallic Jean by Sisley for Women - 0.05 Oz Eye Shadow Out of stock Price — for partners → Sisley Les Phyto-Ombres - Pink Sisley Sisley Les Phyto-Ombres - Pink Out of stock Price — for partners → Sisley Les Phyto-Ombres - Green Sisley Sisley Les Phyto-Ombres - Green Out of stock Price — for partners → Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige Out of stock Price — for partners → Shiseido by Shiseido Perfect Eyes Duo: ControlledChaos Black Pulse Mascara 11.5ml + Kajal Inkartist Black 0.8g -2pcs for WOMEN Shiseido Shiseido by Shiseido Perfect Eyes Duo: ControlledChaos Black Pulse Mascara 11.5ml + Kajal Inkartist Black 0.8g -2pcs for WOMEN Out of stock Price — for partners → Rom&nd Better Than Palette 01 Pampasgarden 8 G Rom&nd Rom&nd Better Than Palette 01 Pampasgarden 8 G Out of stock Price — for partners → Rom&nd Han All Fix Mascara V01 Volume Black 7 G Rom&nd Rom&nd Han All Fix Mascara V01 Volume Black 7 G Out of stock Price — for partners → Romand - Better Than Eyes Music Series - 6.5g - 02. Dry Buckwheat Flower Rom&nd Romand - Better Than Eyes Music Series - 6.5g - 02. Dry Buckwheat Flower Out of stock Price — for partners → Sensitive Lash Set Revitalash Sensitive Lash Set Out of stock Price — for partners → DUO Under Lash Glue & Seal – Clear Eyelash Adhesive with Gentle Removal, Easy 1 Day Wear, Strong Hold Eyelash Glue for DIY Lash Clusters Ardell DUO Under Lash Glue & Seal – Clear Eyelash Adhesive with Gentle Removal, Easy 1 Day Wear, Strong Hold Eyelash Glue for DIY Lash Clusters Out of stock Price — for partners → Ardell Pro Lash Curler Eyelash Curler Ardell Ardell Pro Lash Curler Eyelash Curler Out of stock Price — for partners → Ardell Adhesive Lashtite Clear - 0.125oz Ardell Ardell Adhesive Lashtite Clear - 0.125oz Out of stock Price — for partners → Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz Ardell Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz Out of stock Price — for partners → Ardell - LashGrip Brush on Lash Adhesive 67595 Ardell Ardell - LashGrip Brush on Lash Adhesive 67595 Out of stock Price — for partners → Ardell Naked Clusters False Eyelashes - No 438 Ardell Ardell Naked Clusters False Eyelashes - No 438 Out of stock Price — for partners → Ardell Individual False Lashes Short Flare Black 56 Pcs Ardell Ardell Individual False Lashes Short Flare Black 56 Pcs Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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