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Eye makeup

3913 products

Diego Dalla Palma, Milano Makeupstudio, Smoothing, Eye Primer, 110, 3 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeupstudio, Smoothing, Eye Primer, 110, 3 ml Out of stock Price — for partners → Revolution Pro, Glam Eye, Liquid Eyeshadow, Mesmerize, 3.2 ml Revolution Pro Revolution Pro, Glam Eye, Liquid Eyeshadow, Mesmerize, 3.2 ml Out of stock Price — for partners → Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 30, Night, 6.5 ml Giorgio Armani Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 30, Night, 6.5 ml Out of stock Price — for partners → Beauty Blvd, Molten Metal Melisant, Liquid Eyeshadow, Melisant, 4.5 ml BeautyBLVD Beauty Blvd, Molten Metal Melisant, Liquid Eyeshadow, Melisant, 4.5 ml Out of stock Price — for partners → Huda Beauty, Huda Beauty, Lash Glue, Dark, Waterproof, 7 g Huda Beauty Huda Beauty, Huda Beauty, Lash Glue, Dark, Waterproof, 7 g Out of stock Price — for partners → MAC, Pigment, Loose Glitter Eyeshadow, Green, 4.5 g MAC MAC, Pigment, Loose Glitter Eyeshadow, Green, 4.5 g Out of stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 01, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 01, 20 g Out of stock Price — for partners → Lancome, Smoky Eye, Double-Ended, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 03, Leather Gold, 0.5 g Lancome Lancome, Smoky Eye, Double-Ended, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 03, Leather Gold, 0.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 405, White Snow, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 405, White Snow, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 404, Celestial, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 404, Celestial, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 403, Eccentric Blue, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 403, Eccentric Blue, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 402, Seductive Sapphire, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 402, Seductive Sapphire, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 401, Lost In Space, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 401, Lost In Space, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 400, Midnight Blue, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 400, Midnight Blue, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 302, Secret Garden, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 302, Secret Garden, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 301, Ultimate Malachite, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 301, Ultimate Malachite, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 300, Mysterious Green, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 300, Mysterious Green, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 204, Sunny Taupe, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 204, Sunny Taupe, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 201, Hot Chestnut, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 201, Hot Chestnut, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 200, Spicy Ginger, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 200, Spicy Ginger, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 104, Irreverent Violet, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 104, Irreverent Violet, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 100, Iconic Black, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Kohl Kajal Eyeliner, 100, Iconic Black, 0.35 g Out of stock Price — for partners → Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 30, 1.1 g Nouba Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 30, 1.1 g Out of stock Price — for partners → MAC MAC, Eye Khol, Kohl Kajal Eyeliner, Prunella, 1.36 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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