Eye makeup

3779 products

Shiseido, Shimmering, Cream Eyeshadow, Vi730, Garnet, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, Vi730, Garnet, 6 g Out of stock Price — for partners → Almay, Velvet Foil, Shimmer, Cream Eyeshadow, 030, Golden Vibes, 10.65 ml Almay Almay, Velvet Foil, Shimmer, Cream Eyeshadow, 030, Golden Vibes, 10.65 ml Out of stock Price — for partners → Almay, Velvet Foil, Metallic, Cream Eyeshadow, 080, Out of the Woods, 10.65 ml Almay Almay, Velvet Foil, Metallic, Cream Eyeshadow, 080, Out of the Woods, 10.65 ml Out of stock Price — for partners → Almay, Velvet Foil, Metallic, Cream Eyeshadow, 050, Violet Eyelet, 10.65 ml Almay Almay, Velvet Foil, Metallic, Cream Eyeshadow, 050, Violet Eyelet, 10.65 ml Out of stock Price — for partners → Almay, Velvet Foil, Metallic, Cream Eyeshadow, 040, Ruby Glam, 10.65 ml Almay Almay, Velvet Foil, Metallic, Cream Eyeshadow, 040, Ruby Glam, 10.65 ml Out of stock Price — for partners → Almay, Velvet Foil, Metallic, Cream Eyeshadow, 020, Cupid Glaze, 10.65 ml Almay Almay, Velvet Foil, Metallic, Cream Eyeshadow, 020, Cupid Glaze, 10.65 ml Out of stock Price — for partners → Smashbox, Always On, Cream Eyeshadow, Suede, 10 ml Smashbox Smashbox, Always On, Cream Eyeshadow, Suede, 10 ml Out of stock Price — for partners → Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C1, 4.5 ml Revolution Pro Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C1, 4.5 ml Out of stock Price — for partners → Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C3, 4.5 ml Revolution Pro Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C3, 4.5 ml Out of stock Price — for partners → Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 8.5, 4.5 ml Makeup Revolution Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 8.5, 4.5 ml Out of stock Price — for partners → Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 7, 4.5 ml Makeup Revolution Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 7, 4.5 ml Out of stock Price — for partners → IsaDora, Light Touch, Highlighting, Under-Eye Concealer Pen, 82, Peach Beige, 2.2 g IsaDora IsaDora, Light Touch, Highlighting, Under-Eye Concealer Pen, 82, Peach Beige, 2.2 g Out of stock Price — for partners → Deborah, Deborah, Blending, Matt, Eyeshadow & Kajal Eyeliner 2-In-1, 10, Brown, 2 g Deborah Deborah, Deborah, Blending, Matt, Eyeshadow & Kajal Eyeliner 2-In-1, 10, Brown, 2 g Out of stock Price — for partners → Deborah, Deborah, Waterproof, Eyeshadow & Kajal Eyeliner 2-In-1, Black Deborah Deborah, Deborah, Waterproof, Eyeshadow & Kajal Eyeliner 2-In-1, Black Out of stock Price — for partners → Revlon, Color Stay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 102, Fig, 0.28 g Revlon Professional Revlon, Color Stay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 102, Fig, 0.28 g Out of stock Price — for partners → Pupa, Multiplay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 74, I Love Brownie, 1.2 g Pupa Pupa, Multiplay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 74, I Love Brownie, 1.2 g Out of stock Price — for partners → Pupa, Multiplay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 22, Pure Silver, 1.2 g Pupa Pupa, Multiplay, Double-Ended, Eyeshadow & Kajal Eyeliner 2-In-1, 22, Pure Silver, 1.2 g Out of stock Price — for partners → Lancome, Ombre Hypnose, Intense Color Payoff, Eyeshadow & Kajal Eyeliner 2-In-1, 04, Geometric Gray, 1.5 g Lancome Lancome, Ombre Hypnose, Intense Color Payoff, Eyeshadow & Kajal Eyeliner 2-In-1, 04, Geometric Gray, 1.5 g Out of stock Price — for partners → Diego Dalla Palma, Milano Makeupstudio, Smoothing, Eye Primer, 110, 3 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeupstudio, Smoothing, Eye Primer, 110, 3 ml Out of stock Price — for partners → Revolution Pro Revolution Pro, Glam Eye, Liquid Eyeshadow, Mesmerize, 3.2 ml Out of stock Price — for partners → Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 30, Night, 6.5 ml Giorgio Armani Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 30, Night, 6.5 ml Out of stock Price — for partners → Huda Beauty, Huda Beauty, Lash Glue, Dark, Waterproof, 7 g Huda Beauty Huda Beauty, Huda Beauty, Lash Glue, Dark, Waterproof, 7 g Out of stock Price — for partners → MAC, Pigment, Loose Glitter Eyeshadow, Green, 4.5 g MAC MAC, Pigment, Loose Glitter Eyeshadow, Green, 4.5 g Out of stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 01, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 01, 20 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.