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Eye makeup

3911 products

Clinique Clinique All About Shadow Quad 05-On Safari 4,8g In stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml 0ml Pupa Milano Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml 0ml In stock Price — for partners → Pupa True Eyes Eye Liner Pencil 1,4 g Pupa Milano Pupa True Eyes Eye Liner Pencil 1,4 g In stock Price — for partners → Dior Mono Couleur Couture Eye Shadow 2 g Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g In stock Price — for partners → Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml Giorgio Armani Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml In stock Price — for partners → Sleek I-Divine Eyeshadow Palette Level Up Sleek MakeUP Sleek I-Divine Eyeshadow Palette Level Up In stock Price — for partners → Sleek I-Divine Eyeshadow Palette Grounded Sleek MakeUP Sleek I-Divine Eyeshadow Palette Grounded In stock Price — for partners → Clinique Clinique All About Shadow Soft Matte Sunset Glow 2,2g In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 01-Nero Eclisse Matte 1 U In stock Price — for partners → Nyx Jumbo Eye Pencil Black Bean 5g NYX Professional Makeup Nyx Jumbo Eye Pencil Black Bean 5g In stock Price — for partners → Manasi Eye Glow Colour - natural brightening eyeshadow 5 g MANASI 7 Manasi Eye Glow Colour - natural brightening eyeshadow 5 g In stock Price — for partners → Clinique Quickliner For Eyes Intense 02 Intense Plum Clinique Clinique Quickliner For Eyes Intense 02 Intense Plum In stock Price — for partners → Givenchy Khol Couture Wp 04 Givenchy Givenchy Khol Couture Wp 04 In stock Price — for partners → Givenchy Khol Couture Wp 02 Givenchy Givenchy Khol Couture Wp 02 In stock Price — for partners → Artdeco Volume Sensation Mascara 15 ml Artdeco Artdeco Volume Sensation Mascara 15 ml In stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g In stock Price — for partners → Sisley Sisley Phyto Noir Mascara Deep Black 7ml In stock Price — for partners → Sisley So Intense Mascara Thickening Fortifying 01 Deep Black 7,5ml Sisley Sisley So Intense Mascara Thickening Fortifying 01 Deep Black 7,5ml In stock Price — for partners → Sisley Phyto Cernes Eclat Eye Concealer With Botanical Extracts 05 15ml Sisley Sisley Phyto Cernes Eclat Eye Concealer With Botanical Extracts 05 15ml In stock Price — for partners → Lancome Idole Tint Liquid Eyeshadow 03 Sand Storm 7ml Lancome Lancome Idole Tint Liquid Eyeshadow 03 Sand Storm 7ml In stock Price — for partners → Bobbi Brown Essential Eye Shadow Trios - golden Hour 4,4g Bobbi Brown Bobbi Brown Essential Eye Shadow Trios - golden Hour 4,4g In stock Price — for partners → Sisley Phyto - Eye Twist 4 Steel 1,5g Sisley Sisley Phyto - Eye Twist 4 Steel 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 17 Rose Bronze 1,5g Sisley Sisley Phyto - Eye Twist 17 Rose Bronze 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 1 Topaze 1,5g Sisley Sisley Phyto - Eye Twist 1 Topaze 1,5g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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