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Eye makeup

3751 products

Dior Mono Couleur Couture Eye Shadow 2 g Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g In stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L´Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g In stock Price — for partners → Sisley So Curl Mascara 7 ml Sisley Sisley So Curl Mascara 7 ml In stock Price — for partners → Dermacol Glow Blush - Tvářenka 7,2 g Dermacol Dermacol Glow Blush - Tvářenka 7,2 g In stock Price — for partners → Dermacol Glow Blush - Tvářenka 7,2 g Dermacol Dermacol Glow Blush - Tvářenka 7,2 g In stock Price — for partners → Dermacol Glow Blush - Tvářenka 7,2 g Dermacol Dermacol Glow Blush - Tvářenka 7,2 g In stock Price — for partners → Dermacol Glow Blush - Tvářenka 7,2 g Dermacol Dermacol Glow Blush - Tvářenka 7,2 g In stock Price — for partners → Dermacol Glow Blush - Tvářenka 7,2 g Dermacol Dermacol Glow Blush - Tvářenka 7,2 g In stock Price — for partners → Maybelline Lash Sensational Sky High Mascara - Extension and volume mascara 7.2 ml Maybelline Maybelline Lash Sensational Sky High Mascara - Extension and volume mascara 7.2 ml In stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g In stock Price — for partners → Dermacol Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g Dermacol Dermacol Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g In stock Price — for partners → Dior Overvolume Waterproof Mascara - Voděodolná řasenka 7,4 ml Christian Dior Dior Overvolume Waterproof Mascara - Voděodolná řasenka 7,4 ml In stock Price — for partners → Dior Overvolume Mascara - Objemová řasenka 7,4 ml Christian Dior Dior Overvolume Mascara - Objemová řasenka 7,4 ml In stock Price — for partners → BrushArt Eyeliner & Eyeshadow Brush - Štětec na oční stíny a linku BrushArt BrushArt Eyeliner & Eyeshadow Brush - Štětec na oční stíny a linku In stock Price — for partners → BrushArt Concealer & Foundation Brush - Štětec na make-up a korektor BrushArt BrushArt Concealer & Foundation Brush - Štětec na make-up a korektor In stock Price — for partners → BrushArt Blush & Powder Brush - Štětec na tvářenku a pudr BrushArt BrushArt Blush & Powder Brush - Štětec na tvářenku a pudr In stock Price — for partners → Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml Giorgio Armani Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml In stock Price — for partners → L´Oréal Telescopic Waterproof Mascara - Voděodolná řasenka 7,7 ml L´Oréal Paris L´Oréal Telescopic Waterproof Mascara - Voděodolná řasenka 7,7 ml In stock Price — for partners → Dior Mono Couleur Couture Eye Shadow 2 g Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g In stock Price — for partners → Dior Forever Skin Correct - Highly concealing concealer 11 ml Christian Dior Dior Forever Skin Correct - Highly concealing concealer 11 ml In stock Price — for partners → Dior Forever Skin Correct - Highly concealing concealer 11 ml Christian Dior Dior Forever Skin Correct - Highly concealing concealer 11 ml In stock Price — for partners → Dior Forever Skin Correct - Highly concealing concealer 11 ml Christian Dior Dior Forever Skin Correct - Highly concealing concealer 11 ml In stock Price — for partners → Collistar Collistar Impeccabile Delineador De Ojos Extra Black 2,5ml In stock Price — for partners → Shiseido Pop Powdergel Eye Shadow 17 Shiseido Shiseido Pop Powdergel Eye Shadow 17 In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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