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Eye makeup

3779 products

MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Liquid Eyeliner Waterproof 2g In stock Price — for partners → Ardell Ardell Magnetic Megahold Liner y Lash 110 2 U In stock Price — for partners → Clarins Ombre 4-Colour Eyeshadow Palette 07 Bronze Gradation Clarins Clarins Ombre 4-Colour Eyeshadow Palette 07 Bronze Gradation In stock Price — for partners → Nyx Nyx Epic Smoke Liner 5-Fired Up In stock Price — for partners → Clarins Clr Masc Wonder Perfect 5d Clarins Clarins Clr Masc Wonder Perfect 5d In stock Price — for partners → Nars Voyageur Eyeshadow Palette Hibiscu NARS Nars Voyageur Eyeshadow Palette Hibiscu In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Smoke y Brighten Kajal Eyeliner Duo Marine-Sky Blue In stock Price — for partners → Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner In stock Price — for partners → Nurana Perfilador Ojos Khol Kajal N01 Negro NURANA Nurana Perfilador Ojos Khol Kajal N01 Negro In stock Price — for partners → Nurana Perfilador Ojos Automático N01 Negro NURANA Nurana Perfilador Ojos Automático N01 Negro In stock Price — for partners → Essence Kajal Eye Pencil 04 White ESSENCE COSMETICS Essence Kajal Eye Pencil 04 White In stock Price — for partners → Gosh Catchy Eyes Mascara 001 Black 8ml Gosh Gosh Catchy Eyes Mascara 001 Black 8ml In stock Price — for partners → Mía Cosmetics Eyeshadow Palette Doré 10,5g MÍA COSMETICS Mía Cosmetics Eyeshadow Palette Doré 10,5g In stock Price — for partners → Stendhal Pur Luxe Mascara 100 Noir 8.5ml STENDHAL Stendhal Pur Luxe Mascara 100 Noir 8.5ml In stock Price — for partners → Catrice 20H Ultra Precision Eye Liner 0,08 g Catrice Catrice 20H Ultra Precision Eye Liner 0,08 g In stock Price — for partners → Catrice 20H Ultra Precision Eye Liner 0,08 g Catrice Catrice 20H Ultra Precision Eye Liner 0,08 g In stock Price — for partners → Nyx Jumbo Eye Pencil Iced Mocha 5g Nyx Nyx Jumbo Eye Pencil Iced Mocha 5g In stock Price — for partners → Sensai Lash Lengtheber 38c 10ml Sensai Sensai Lash Lengtheber 38c 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Don't Stop Believing In… Minipaleta De Sombras De Ojos Multi-Color 5g In stock Price — for partners → Essence Cosmetics Liquid Ink Eyeliner Waterproof 3ml ESSENCE COSMETICS Essence Cosmetics Liquid Ink Eyeliner Waterproof 3ml In stock Price — for partners → Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 12-I Have A Green 0,28g ESSENCE COSMETICS Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 12-I Have A Green 0,28g In stock Price — for partners → Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 35-Sparkling Brown 0,28g ESSENCE COSMETICS Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 35-Sparkling Brown 0,28g In stock Price — for partners → Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 34-Sparkling Black 0,28g ESSENCE COSMETICS Essence Cosmetics Long-Lasting Lápiz De Ojos 18h Waterproof 34-Sparkling Black 0,28g In stock Price — for partners → Essence Cosmetics Kajal Lápiz De Ojos 08-Teddy 1g ESSENCE COSMETICS Essence Cosmetics Kajal Lápiz De Ojos 08-Teddy 1g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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