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Eye makeup

3911 products

Dermacol Trio Palette - eyeshadow palette 4,2 g Dermacol Dermacol Trio Palette - eyeshadow palette 4,2 g In stock Price — for partners → Dior Diorshow 24H Wear Buildable Volume Mascara 10 ml Christian Dior Dior Diorshow 24H Wear Buildable Volume Mascara 10 ml In stock Price — for partners → MAC Veluxe Pearl Small Eyeshadow 1,3 g MAC MAC Veluxe Pearl Small Eyeshadow 1,3 g In stock Price — for partners → Sisley Phyto-Khol Star Waterproof Stylo Liner - Waterproof eyeliner 0.3 g Sisley Sisley Phyto-Khol Star Waterproof Stylo Liner - Waterproof eyeliner 0.3 g In stock Price — for partners → Yves Saint Laurent Lash Clash Waterproof Mascara 9 ml Yves Saint Laurent Yves Saint Laurent Lash Clash Waterproof Mascara 9 ml In stock Price — for partners → Armani Vertigo Lift Mascara - Prodlužující řasenka 10 ml Giorgio Armani Armani Vertigo Lift Mascara - Prodlužující řasenka 10 ml In stock Price — for partners → Estee Lauder The Essential Eyeshadow Quad 4 g Estee Lauder Estee Lauder The Essential Eyeshadow Quad 4 g In stock Price — for partners → Estee Lauder The Essential Eyeshadow Quad 4 g Estee Lauder Estee Lauder The Essential Eyeshadow Quad 4 g In stock Price — for partners → Lancome Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml Lancome Lancome Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml In stock Price — for partners → Lancome Le Stylo Waterproof Eyeliner 0,35 g Lancome Lancome Le Stylo Waterproof Eyeliner 0,35 g In stock Price — for partners → Lancome CILS BOOSTER XL - base under mascara 5.0g Lancome Lancome CILS BOOSTER XL - base under mascara 5.0g In stock Price — for partners → Lancome Hypnose Drama Waterproof Mascara (01 Black) - mascara for maximum volume lashes Lancome Lancome Hypnose Drama Waterproof Mascara (01 Black) - mascara for maximum volume lashes In stock Price — for partners → Catrice Highly pigmented eye shadow Art Couleurs 2 g Catrice Catrice Highly pigmented eye shadow Art Couleurs 2 g In stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g In stock Price — for partners → MAC (Eye Kohl) Cream (Eye Kohl) 1.45 g MAC MAC (Eye Kohl) Cream (Eye Kohl) 1.45 g In stock Price — for partners → MAC Mini (Eye Shadow) 1.5 g MAC MAC Mini (Eye Shadow) 1.5 g In stock Price — for partners → MAC Pro Longwear Paint Pot Eye Shadow MAC MAC Pro Longwear Paint Pot Eye Shadow In stock Price — for partners → MAC MacStack Elevated Mascara 12 ml MAC MAC MacStack Elevated Mascara 12 ml In stock Price — for partners → MAC Chrome Single Eye Shadow 1 g MAC MAC Chrome Single Eye Shadow 1 g In stock Price — for partners → Artdeco False Lashes Artdeco Artdeco False Lashes In stock Price — for partners → Artdeco Smokey Eyes Brush Artdeco Artdeco Smokey Eyes Brush In stock Price — for partners → MAC MAC Glitter Single Eye Shadow - Třpytivé oční stíny 1 g In stock Price — for partners → MAC Glitter Single Eye Shadow - Třpytivé oční stíny 1 g MAC MAC Glitter Single Eye Shadow - Třpytivé oční stíny 1 g In stock Price — for partners → Eveline Cosmetics Connect In Colour Eye Shadow Palette - Eyeshadow palette 6.25 g 0.0g Eveline Cosmetics Eveline Cosmetics Connect In Colour Eye Shadow Palette - Eyeshadow palette 6.25 g 0.0g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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