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Eye makeup

3751 products

Collistar Collistar Infinito Mascara Recarga Brown 1 U In stock Price — for partners → Collistar Collistar Infinito Mascara Recarga Extra Black 1 U In stock Price — for partners → Essence Cosmetics Lash Princess Máscara Efecto Pestañas Black Brown 12ml ESSENCE COSMETICS Essence Cosmetics Lash Princess Máscara Efecto Pestañas Black Brown 12ml In stock Price — for partners → Essence Cosmetics Line It Like A Pro! Eyeliner 01-Black 1,2ml ESSENCE COSMETICS Essence Cosmetics Line It Like A Pro! Eyeliner 01-Black 1,2ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics I Love Extreme Blue Crazy Volume Máscara De Pestañas Volumen 12ml In stock Price — for partners → Chanel Chanel Les Beiges Palette Regard Paleta De Sombras Golden 1 U In stock Price — for partners → Bobbi Brown Bobbi Brown Long-Wear Cream Liner Stick - Rich Chocolate 1,6g In stock Price — for partners → Clinique High Impact Shadow Play Shadow and Definer 1,9 g Clinique Clinique High Impact Shadow Play Shadow and Definer 1,9 g In stock Price — for partners → Guerlain Terracotta Bronze Poudre Mascara Noir g Guerlain Guerlain Terracotta Bronze Poudre Mascara Noir g In stock Price — for partners → Catrice Catrice Glam y Doll Prebase Máscara Pestañas Con Color 10ml In stock Price — for partners → Estée Lauder Futurist Blush Maker Colorete Líquido 05-Afterglow 10ml Estee Lauder Estée Lauder Futurist Blush Maker Colorete Líquido 05-Afterglow 10ml In stock Price — for partners → Estee Lauder Estée Lauder Futurist Blush Maker Colorete Líquido 03-Stolen Glance 10ml In stock Price — for partners → Catrice Catrice Art Couleurs Sombra De Ojos 470-Fairytale Dust 2g In stock Price — for partners → Catrice Catrice Art Couleurs Sombra De Ojos 500-Mystic Mud 2g In stock Price — for partners → Catrice Catrice Art Couleurs Sombra De Ojos 490-Muted Bloom 2g In stock Price — for partners → Catrice Catrice Jelly Drunk'n Diamonds Topper Sombra De Ojos 020-Blossom Lights 2,5g In stock Price — for partners → Catrice Catrice Jelly Drunk'n Diamonds Topper Sombra De Ojos 010-Moonlight Glow 2,5g In stock Price — for partners → Nyx Nyx Epic Inky Stix Eyeliner Cream Gel Waterproof Off-Grid Grey 0,1g In stock Price — for partners → Maybelline Maybelline Tattoo Liner Dip-Ink Eyeliner Black 1 U In stock Price — for partners → Nyx Nyx Epic Inky Stix Delineador De Ojos Wired White 1 U In stock Price — for partners → La Roche Posay Respectissime Soft Eye Pencil Intense Brown 1g La Roche-Posay La Roche Posay Respectissime Soft Eye Pencil Intense Brown 1g In stock Price — for partners → Rimmel London Scandaleyes Reloaded Mascara 002-Brown Black Rimmel London Rimmel London Scandaleyes Reloaded Mascara 002-Brown Black In stock Price — for partners → Catrice Catrice Aloe Vera Sombra De Ojos En Stick 080-Ocean Depth 1,5g In stock Price — for partners → Catrice Catrice Prismatic Shift Sombra De Ojos 020-Berry Blaze 1g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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