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Eye makeup

3911 products

Sisley Ombree Eqluat Liquid Eyeshadow 3 Pink Gold 6,5ml Sisley Sisley Ombree Eqluat Liquid Eyeshadow 3 Pink Gold 6,5ml In stock Price — for partners → Sisley Phyto - Eye Twist 8 Black Diamond 1,5g Sisley Sisley Phyto - Eye Twist 8 Black Diamond 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 6 Marine 1,5g Sisley Sisley Phyto - Eye Twist 6 Marine 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 14 Black Rose 1,5g Sisley Sisley Phyto - Eye Twist 14 Black Rose 1,5g In stock Price — for partners → Mac Eye Shadow Glitter Single Compact Let’S Roll 1g MAC Mac Eye Shadow Glitter Single Compact Let’S Roll 1g In stock Price — for partners → Mac Eye Shadow Glitter Single Compact Fairy Dust 1g MAC Mac Eye Shadow Glitter Single Compact Fairy Dust 1g In stock Price — for partners → Yves Saint Laurent Lines Liberated Waterproof Eye-Pencil 05 Primastic Black 1,2g Yves Saint Laurent Yves Saint Laurent Lines Liberated Waterproof Eye-Pencil 05 Primastic Black 1,2g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 2 Matte Tonka 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 2 Matte Tonka 0,3g In stock Price — for partners → Lancome Crayon Khol Brun 02 28 Lancome Lancome Crayon Khol Brun 02 28 In stock Price — for partners → Clarins Mascara Wonder Perfect 4D Waterproof 01 Black Clarins Clarins Mascara Wonder Perfect 4D Waterproof 01 Black In stock Price — for partners → Makeup Revolution 5D Whip Lift Mascara - Lengthening mascara 12 ml 0ml Makeup Revolution Makeup Revolution 5D Whip Lift Mascara - Lengthening mascara 12 ml 0ml In stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g In stock Price — for partners → Clinique Quickliner For Eyes 02 Smoky 0,3g Clinique Clinique Quickliner For Eyes 02 Smoky 0,3g In stock Price — for partners → Clinique Clinique All About Shadow Super Shimmer 24-Angel Eyes 2,2g In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 04-Viola Imperiale Matte 1 U In stock Price — for partners → Mía Cosmetics Eyeliner Silver Grey 0,2g MÍA COSMETICS Mía Cosmetics Eyeliner Silver Grey 0,2g In stock Price — for partners → Artdeco Iconic Eyeshadow Palette Garden Of Delights 1 U Artdeco Artdeco Iconic Eyeshadow Palette Garden Of Delights 1 U In stock Price — for partners → Gucci L'Obscur Volume Mascara Mascara 7,5 ml Gucci Gucci L'Obscur Volume Mascara Mascara 7,5 ml In stock Price — for partners → Bobbi Brown Smokey Eye Mascara Mascara 3 ml Bobbi Brown Bobbi Brown Smokey Eye Mascara Mascara 3 ml In stock Price — for partners → Bobbi Brown Smokey Eye Mascara Mascara 6 ml Bobbi Brown Bobbi Brown Smokey Eye Mascara Mascara 6 ml In stock Price — for partners → Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Bobbi Brown Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g In stock Price — for partners → Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Bobbi Brown Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g In stock Price — for partners → Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Bobbi Brown Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g In stock Price — for partners → Lavera Soft Eyeliner 1,14 g Lavera Lavera Soft Eyeliner 1,14 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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