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Eye makeup

3911 products

Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner In stock Price — for partners → Christian Dior Diorshow Mono N 884 In stock Price — for partners → Christian Dior Diorshow Mono N 633 In stock Price — for partners → Christian Dior Diorshow Mono N 628 In stock Price — for partners → Diorshow Mono N 616 Christian Dior Diorshow Mono N 616 In stock Price — for partners → Christian Dior Diorshow Mono N 481 In stock Price — for partners → Christian Dior Diorshow Stylo N646 In stock Price — for partners → Christian Dior Diorshow Stylo N556 In stock Price — for partners → Christian Dior Diorshow Stylo N296 In stock Price — for partners → Clinique Clinique All About Shadow Soft Matte Aa-French Vanilla 2,2g In stock Price — for partners → Chanel Noir Allure Máscara De Pestañas 10-Noir 6g Chanel Chanel Noir Allure Máscara De Pestañas 10-Noir 6g In stock Price — for partners → Maybelline Mayb Eyeliner Smokey g Penc Tattoo Lin Maybelline Maybelline Mayb Eyeliner Smokey g Penc Tattoo Lin In stock Price — for partners → Nars Climax Mini Máscara De Pestañas 2,5g NARS Nars Climax Mini Máscara De Pestañas 2,5g In stock Price — for partners → NYX Professional Makeup Nyx Jumbo Eye Pencil Frosting 5g In stock Price — for partners → Guerlain Guer Ojos Ombres X4 Shad Guerlain Guerlain Guer Ojos Ombres X4 Shad In stock Price — for partners → NYX Professional Makeup Nyx Jumbo Eye Pencil Eggplant 5g In stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush Beige For Days 6g In stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush Strike A Rose 6g In stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush Pink Me Up 6g In stock Price — for partners → Bareminerals Bareminerals Gen Nude Powder Blush Call My Blush 6g In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Blush 05-Feeling Butta 5g In stock Price — for partners → Revlon Professional Revlon Colorstay Multi-Liner 02-Dallying 1 U In stock Price — for partners → Essence Essence Cosmetics Bright Eyes! Stick Para Ojos 02-Warm Honey 5,5g In stock Price — for partners → Revlon Professional Revlon Colorstay Sharp Line Eye Liner Waterproof Black 1,2ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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