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Eye makeup

3913 products

Essence Cosmetics Monocroma Mate Sombra De Ojos 01-Soft Beige 2g Essence Essence Cosmetics Monocroma Mate Sombra De Ojos 01-Soft Beige 2g In stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos Robotic Red 1 U In stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos Kinetic Kopper 1 U In stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos Violet Volt 1 U In stock Price — for partners → Catrice Hyper Liner Pincel Delineador 010 0,52ml Catrice Catrice Hyper Liner Pincel Delineador 010 0,52ml In stock Price — for partners → Catrice The Deep Velvet Paleta De Sombra De Ojos 9g Catrice Catrice The Deep Velvet Paleta De Sombra De Ojos 9g In stock Price — for partners → Catrice Prismatic Shift Sombra De Ojos 030-Midnight Wave 1g Catrice Catrice Prismatic Shift Sombra De Ojos 030-Midnight Wave 1g In stock Price — for partners → Catrice Prismatic Shift Sombra De Ojos 010-Pink Horizon 1g Catrice Catrice Prismatic Shift Sombra De Ojos 010-Pink Horizon 1g In stock Price — for partners → Essence Cosmetics Monocroma Glitter Sombra De Ojos 02-Rosy Sparkle 2g Essence Essence Cosmetics Monocroma Glitter Sombra De Ojos 02-Rosy Sparkle 2g In stock Price — for partners → Essence Cosmetics Monocroma Glitter Sombra De Ojos 01-Frosted Shine 2g Essence Essence Cosmetics Monocroma Glitter Sombra De Ojos 01-Frosted Shine 2g In stock Price — for partners → Maybelline Sculpting Stix Eyeliner 016-Black Blur 0,7g Maybelline Maybelline Sculpting Stix Eyeliner 016-Black Blur 0,7g In stock Price — for partners → Essence Cosmetics Lash With Out Limits Máscara De Pestañas Marrón 05 13ml Essence Essence Cosmetics Lash With Out Limits Máscara De Pestañas Marrón 05 13ml In stock Price — for partners → Essence Cosmetics What The Length! Mascara Pestañas Lengthening Waterproof 02 10ml Essence Essence Cosmetics What The Length! Mascara Pestañas Lengthening Waterproof 02 10ml In stock Price — for partners → Essence Cosmetics What The Length! Mascara Pestañas Extreme Lengthening 01-Black 10ml Essence Essence Cosmetics What The Length! Mascara Pestañas Extreme Lengthening 01-Black 10ml In stock Price — for partners → Essence Cosmetics Monocroma Perlado Sombra De Ojos 03-Bronzed Espresso 2g Essence Essence Cosmetics Monocroma Perlado Sombra De Ojos 03-Bronzed Espresso 2g In stock Price — for partners → Essence Cosmetics Monocroma Perlado Sombra De Ojos 02-Silky Taupe 2g Essence Essence Cosmetics Monocroma Perlado Sombra De Ojos 02-Silky Taupe 2g In stock Price — for partners → Essence Cosmetics Monocroma Perlado Sombra De Ojos 01-Golden Glow 2g Essence Essence Cosmetics Monocroma Perlado Sombra De Ojos 01-Golden Glow 2g In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 208-Starstruck 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 206-Ufglo 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 205-In Your Orbit 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 203-Spaced Out 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 202-Glimmerverse 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 201-On Cloud Shine 3ml In stock Price — for partners → Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml Clinique Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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