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Eye makeup

3911 products

Collistar Collistar Impeccabile Primer Pestañas Longitud y Definición Strawberry Cream 12,5ml In stock Price — for partners → Collistar Impeccabile Delineador De Ojos Burgundy 2,5ml Collistar Collistar Impeccabile Delineador De Ojos Burgundy 2,5ml In stock Price — for partners → Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 020-Fairy Dust 2,8g Catrice Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 020-Fairy Dust 2,8g In stock Price — for partners → Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 010-Hazel Spark 2,8g Catrice Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 010-Hazel Spark 2,8g In stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Glitz Eyeliner Waterproof 04-Shimmer Stitch 1ml In stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Glitz Eyeliner Waterproof 05-Flashy Flare 1ml In stock Price — for partners → NYX Professional Makeup Nyx Epic Ink Liner Glitz Eyeliner Waterproof 03-Bootcut Bling 1ml In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Highlighter Iluminador En Polvo 10-Glaze It Butta 5g In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Highlighter Iluminador En Polvo 25-Butta Than Gold 5g In stock Price — for partners → Catrice Catrice Space Glam Eyeliner Líquido 040-Pink Stardust 1,4ml In stock Price — for partners → Catrice Catrice Drunk'n Diamonds Sombra De Ojos En Barra 030-Bronzed Jelly Bliss 2,5g In stock Price — for partners → Catrice Catrice Art Couleurs Eyeshadow 440-Bronze Bliss 2g In stock Price — for partners → Collistar Collistar Impeccabile Sombra De Ojos Compacta 535-Indigo Shimmer 3g In stock Price — for partners → Collistar Collistar Impeccabile Sombra De Ojos Compacta 525-Ottanio Satin 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 515-Argento Shimmer 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 515-Argento Shimmer 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 510-Caramello Satin 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 510-Caramello Satin 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 505-Bronzo Shimmer 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 505-Bronzo Shimmer 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 435-Chiffon Satin 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 435-Chiffon Satin 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 430-Brunito Shimmer 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 430-Brunito Shimmer 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 425-Champagne Satin 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 425-Champagne Satin 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 415-Mocha Matte 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 415-Mocha Matte 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 410-Greige Matte 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 410-Greige Matte 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 405-Petalo Matte 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 405-Petalo Matte 3g In stock Price — for partners → Collistar Impeccabile Sombra De Ojos Compacta 400-Cipria Matte 3g Collistar Collistar Impeccabile Sombra De Ojos Compacta 400-Cipria Matte 3g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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