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Eye makeup

3797 products

Catrice Catrice Tubing Stay In Place Máscara De Pestañas Voluminizadora 020-Panda-Proof Brown 11ml In stock Price — for partners → Catrice Catrice Glam y Doll Sculpt y Volume Máscara De Pestañas 010 10ml In stock Price — for partners → L´Oréal Professionnel L'oreal Professionnel Panorama Mascara De Pestaña Brown 10,5ml In stock Price — for partners → La Roche-Posay La Roche Posay Toleriane Mascara Waterproof Noir 7.6ml In stock Price — for partners → BELCILS Belcils Pencil Eyes Brown Texture Cream In stock Price — for partners → TALIKA Talika Lipocils Mascara Black 8.5ml In stock Price — for partners → TALIKA Talika Lipocils Liner Eyeliner Eyelash Growth Black In stock Price — for partners → BELCILS Belcils Black Precision Mask 12ml In stock Price — for partners → BELCILS Belcils Pencil Eyes Black Texture Cream In stock Price — for partners → BELCILS Belcils Pencil Eyes Blue Texture Cream In stock Price — for partners → BELCILS Belcils Corrector Dark circles Bar 4g In stock Price — for partners → DEBORAH MILANO Eyeliner 24Ore Waterproof 01 DEBORAH MILANO DEBORAH MILANO Eyeliner 24Ore Waterproof 01 In stock Price — for partners → DEBORAH MILANO Eyeliner 24Ore 265 DEBORAH MILANO DEBORAH MILANO Eyeliner 24Ore 265 In stock Price — for partners → DEBORAH MILANO Eyeliner 24Ore 261 DEBORAH MILANO DEBORAH MILANO Eyeliner 24Ore 261 In stock Price — for partners → DEBORAH MILANO Eyeliner 24Ore Waterproof 07 DEBORAH MILANO DEBORAH MILANO Eyeliner 24Ore Waterproof 07 In stock Price — for partners → DEBORAH MILANO Eyeliner 24Ore 253 DEBORAH MILANO DEBORAH MILANO Eyeliner 24Ore 253 In stock Price — for partners → Bourjois Bourjois Volume Glamour Push Up Mascara Ultra Black In stock Price — for partners → Rimmel London Rimmel Wonder'full Mascara With Argan Oil 003 Extreme Black In stock Price — for partners → DEBORAH MILANO Deborah Milano Double Effect Mascara Black In stock Price — for partners → Artdeco Twist Mascara Artdeco Artdeco Twist Mascara In stock Price — for partners → Beter Beter Lapiz Kajal Verde-Jade 12 Cm In stock Price — for partners → Artdeco Artdeco Sombra De Ojos 71a-Pearly Magic Blue 0,8g In stock Price — for partners → Beter Beter Pencil Profiler Eyes Kajal Black In stock Price — for partners → Avène Avéne Couvrance High Definition Eye Pencil Sensitive Eyes Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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