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Eye makeup

3913 products

Essence Cosmetics Monocroma Perlado Sombra De Ojos 01-Golden Glow 2g Essence Essence Cosmetics Monocroma Perlado Sombra De Ojos 01-Golden Glow 2g In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 208-Starstruck 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 206-Ufglo 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 205-In Your Orbit 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 203-Spaced Out 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 202-Glimmerverse 3ml In stock Price — for partners → Revlon Professional Revlon Glimmer Liquid Shadow 201-On Cloud Shine 3ml In stock Price — for partners → Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml Clinique Clinique Mascara Pestañas High Impact 01 Mini Labial Balsamo Desmaquillante Take The Day Off 15ml In stock Price — for partners → Essence Cosmetics I Love Extreme Crazy Volume Máscara Pestañas Waterproof 12ml Essence Essence Cosmetics I Love Extreme Crazy Volume Máscara Pestañas Waterproof 12ml In stock Price — for partners → Chanel Le Liner De Chanel Liquid Eyeliner 516-Rouge Noir 2,5ml In stock Price — for partners → Chanel Le Liner De Chanel Liquid Eyeliner 514-Ustra Brun 2,5ml In stock Price — for partners → Chanel Le Liner De Chanel Liquid Eyeliner 512-Noir Profond 2,5ml In stock Price — for partners → Ardell Ardell Individuals Double Up Knotted Double Flares Short Black 56 U In stock Price — for partners → Clinique Clq Masc High Impact Hi-Fi Wtp Clinique Clinique Clq Masc High Impact Hi-Fi Wtp In stock Price — for partners → Gosh Boombastic Volume Mascara 001 Extreme Black 13ml Gosh Gosh Boombastic Volume Mascara 001 Extreme Black 13ml In stock Price — for partners → Gosh 24h Pro Liner Eyeliner 002 Carbon Black Gosh Gosh 24h Pro Liner Eyeliner 002 Carbon Black In stock Price — for partners → Gosh Metal Eyes Waterproof Eyeliner 002 Moonstone Gosh Gosh Metal Eyes Waterproof Eyeliner 002 Moonstone In stock Price — for partners → Gosh Velvet Touch Eyeliner Waterproof Truly Brown Gosh Gosh Velvet Touch Eyeliner Waterproof Truly Brown In stock Price — for partners → Gosh Velvet Touch Eyeliner Waterproof 022 Carbon Black Gosh Gosh Velvet Touch Eyeliner Waterproof 022 Carbon Black In stock Price — for partners → Catrice Kohl Eyeliner Black Catrice Catrice Kohl Eyeliner Black In stock Price — for partners → Sleek Lifeproof 12h Wear Khol Eyeliner Misinformation Sleek MakeUP Sleek Lifeproof 12h Wear Khol Eyeliner Misinformation In stock Price — for partners → Bareminerals Lashtopia Mega Volume Mineral Based Mascara 12ml Bareminerals Bareminerals Lashtopia Mega Volume Mineral Based Mascara 12ml In stock Price — for partners → Gosh Gosh Matte Eye Liner 005-Mole 1,2g In stock Price — for partners → RefectoCil Refectocil Eyelash Lifter 1 U In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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