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Eye makeup

3913 products

Couleur Caramel Maquillaje Gel Mascara De Pestañas 61 Blonde 1un COULEUR CARAMEL Couleur Caramel Maquillaje Gel Mascara De Pestañas 61 Blonde 1un In stock Price — for partners → Eurostil Perfect Look Perfilador De Ojos Azul 1un EUROSTIL Eurostil Perfect Look Perfilador De Ojos Azul 1un In stock Price — for partners → Beter Beter Lapiz Kajal Verde-Jade 12 Cm In stock Price — for partners → Artdeco Sombra De Ojos 71a-Pearly Magic Blue 0,8g Artdeco Artdeco Sombra De Ojos 71a-Pearly Magic Blue 0,8g In stock Price — for partners → Beter Pencil Profiler Eyes Kajal Black Beter Beter Pencil Profiler Eyes Kajal Black In stock Price — for partners → Beter Aplicador De Sombras Doble Espuma Beter Beter Aplicador De Sombras Doble Espuma In stock Price — for partners → Artdeco Kajal Perfilador De Ojos N07 1un Artdeco Artdeco Kajal Perfilador De Ojos N07 1un In stock Price — for partners → Wet N Wild Color Icon Kohl Liner Pencil Simma Brown Now Wet n Wild Wet N Wild Color Icon Kohl Liner Pencil Simma Brown Now In stock Price — for partners → Artdeco Eyeshadow Pearl 73 Pearly Blue Sky Artdeco Artdeco Eyeshadow Pearl 73 Pearly Blue Sky In stock Price — for partners → Artdeco Soft Eye Liner Waterproof 23 Cobalt Blue Artdeco Artdeco Soft Eye Liner Waterproof 23 Cobalt Blue In stock Price — for partners → Artdeco Kajal Liner 04 Forest Brown 1,1g Artdeco Artdeco Kajal Liner 04 Forest Brown 1,1g In stock Price — for partners → Artdeco Eyeshadow Pearl 10 Pearly White Artdeco Artdeco Eyeshadow Pearl 10 Pearly White In stock Price — for partners → Artdeco Kajal Liner 02 Black 1,1g Artdeco Artdeco Kajal Liner 02 Black 1,1g In stock Price — for partners → Disney Frozen II Lip Gloss Palette Disney Disney Frozen II Lip Gloss Palette In stock Price — for partners → Bourjois Bourjois Little Round Pot Mono Eyeshadow 11 Pink Parfait In stock Price — for partners → Couleur Caramel Maquillaje Mascara De Pestañas 29 Brunettes 1un COULEUR CARAMEL Couleur Caramel Maquillaje Mascara De Pestañas 29 Brunettes 1un In stock Price — for partners → Bourjois Twist Matic Kajal 02 Brown Woud Bourjois Bourjois Twist Matic Kajal 02 Brown Woud In stock Price — for partners → Bourjois Twist Matic Kajal 01 Charkhol Bourjois Bourjois Twist Matic Kajal 01 Charkhol In stock Price — for partners → Bourjois Twist Matic Kajal 03 Henna Dorable Bourjois Bourjois Twist Matic Kajal 03 Henna Dorable In stock Price — for partners → DEBORAH MILANO Mascara 24Ore Absolute Volume Black Deborah Milano DEBORAH MILANO Mascara 24Ore Absolute Volume Black In stock Price — for partners → Bourjois Volume Reveal Mascara Ultra Black Bourjois Bourjois Volume Reveal Mascara Ultra Black In stock Price — for partners → Artdeco Soft Eye Liner Waterproof 45 Cornflower Blue Artdeco Artdeco Soft Eye Liner Waterproof 45 Cornflower Blue In stock Price — for partners → Eveline Eyeliner Pencil Perfectly Underlined Black Eveline Cosmetics Eveline Eyeliner Pencil Perfectly Underlined Black In stock Price — for partners → Artdeco Eyeshadow Applicator Artdeco Artdeco Eyeshadow Applicator In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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