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Eye makeup

3913 products

Artdeco Eyeshadow Double Applicator Transparent Artdeco Artdeco Eyeshadow Double Applicator Transparent In stock Price — for partners → Artdeco Eyeshadow Double Applicator Artdeco Artdeco Eyeshadow Double Applicator In stock Price — for partners → Artdeco High Precision Liquid Liner 01 Black Artdeco Artdeco High Precision Liquid Liner 01 Black In stock Price — for partners → Artdeco Eyeshadow Matt 554 Matt Natural Vainilla Artdeco Artdeco Eyeshadow Matt 554 Matt Natural Vainilla In stock Price — for partners → Artdeco Khol Eye Liner Long Lasting 01 Black Artdeco Artdeco Khol Eye Liner Long Lasting 01 Black In stock Price — for partners → Rimmel Soft Khol Kajal Eye Liner Pencil 061 Jet Black Rimmel London Rimmel Soft Khol Kajal Eye Liner Pencil 061 Jet Black In stock Price — for partners → Rimmel Soft Khol Kajal Eyeliner Pencil 071 Pure White Rimmel London Rimmel Soft Khol Kajal Eyeliner Pencil 071 Pure White In stock Price — for partners → Rimmel Soft Khol Kajal Eyeliner Pencil 011 Sable Brown Rimmel London Rimmel Soft Khol Kajal Eyeliner Pencil 011 Sable Brown In stock Price — for partners → Bourjois Khol and Contour Xl Lápiz De Ojos 001 Noir Issime Bourjois Bourjois Khol and Contour Xl Lápiz De Ojos 001 Noir Issime In stock Price — for partners → Bourjois Khol And Contour 002 Ultra Black Bourjois Bourjois Khol And Contour 002 Ultra Black In stock Price — for partners → Max Factor Khol Eye Liner Pencil 20 Black Max Factor Max Factor Khol Eye Liner Pencil 20 Black In stock Price — for partners → Max Factor Khol Eye Liner Pencil 10 White Max Factor Max Factor Khol Eye Liner Pencil 10 White In stock Price — for partners → DEBORAH MILANO Eyeliner 08 Deborah Milano DEBORAH MILANO Eyeliner 08 In stock Price — for partners → Rimmel Magnif'eyes Eye Contouring Palette Nude Edition 001 Rimmel London Rimmel Magnif'eyes Eye Contouring Palette Nude Edition 001 In stock Price — for partners → DEBORAH MILANO Eyeliner Formula Pura 03 Deborah Milano DEBORAH MILANO Eyeliner Formula Pura 03 In stock Price — for partners → DEBORAH MILANO Mascara Love My Lashes Deborah Milano DEBORAH MILANO Mascara Love My Lashes In stock Price — for partners → DEBORAH MILANO Eyeliner 01 Deborah Milano DEBORAH MILANO Eyeliner 01 In stock Price — for partners → Max Factor Khol Kajal Liner Automatic Pencil 002 Azure Max Factor Max Factor Khol Kajal Liner Automatic Pencil 002 Azure In stock Price — for partners → Rimmel London Scandaleyes Wow Wings Mascara 001 Black 12ml Rimmel London Rimmel London Scandaleyes Wow Wings Mascara 001 Black 12ml In stock Price — for partners → Rimmel London Wonder Swipe 2 In 1 Glitter Eyeliner To Eyeshadow 002 Instafamous 1.7ml Rimmel London Rimmel London Wonder Swipe 2 In 1 Glitter Eyeliner To Eyeshadow 002 Instafamous 1.7ml In stock Price — for partners → Wet N Wild Megalength Waterproof Mascara E158 Very Black Wet n Wild Wet N Wild Megalength Waterproof Mascara E158 Very Black In stock Price — for partners → Artdeco Long Lasting Liquid Liner Intense 08 Green 1.5ml Artdeco Artdeco Long Lasting Liquid Liner Intense 08 Green 1.5ml In stock Price — for partners → Bourjois Mascara Volumen Glamour Big Lashes Oui Bourjois Bourjois Mascara Volumen Glamour Big Lashes Oui In stock Price — for partners → Artdeco Long Lasting Liquid Liner Intense 12 Blue Line 1.5ml Artdeco Artdeco Long Lasting Liquid Liner Intense 12 Blue Line 1.5ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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