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Eye makeup

3913 products

Artdeco Long Lasting Liquid Liner Intense 08 Green 1.5ml Artdeco Artdeco Long Lasting Liquid Liner Intense 08 Green 1.5ml In stock Price — for partners → Bourjois Mascara Volumen Glamour Big Lashes Oui Bourjois Bourjois Mascara Volumen Glamour Big Lashes Oui In stock Price — for partners → Artdeco Long Lasting Liquid Liner Intense 12 Blue Line 1.5ml Artdeco Artdeco Long Lasting Liquid Liner Intense 12 Blue Line 1.5ml In stock Price — for partners → Max Factor Masc M Factor Fle Azul Max Factor Max Factor Masc M Factor Fle Azul In stock Price — for partners → Max Factor Masterpiece Max High Definition Mascara 01-Rich Black Max Factor Max Factor Masterpiece Max High Definition Mascara 01-Rich Black In stock Price — for partners → Bourjois Volume Glamour Coup The Theatre Mascara Black 10ml Bourjois Bourjois Volume Glamour Coup The Theatre Mascara Black 10ml In stock Price — for partners → Artdeco High Performance Eyeshadow Stylo 25 Seashell Artdeco Artdeco High Performance Eyeshadow Stylo 25 Seashell In stock Price — for partners → Bourjois Little Round Pot Eyeshadow 15-A'mordoré 1,2g Bourjois Bourjois Little Round Pot Eyeshadow 15-A'mordoré 1,2g In stock Price — for partners → Artdeco Sombra De Ojos Mosaico Artdeco Artdeco Sombra De Ojos Mosaico In stock Price — for partners → Wet N Wild Wnw Eyeshadow 10 Palette 1114075e Wet n Wild Wet N Wild Wnw Eyeshadow 10 Palette 1114075e In stock Price — for partners → COULEUR CARAMEL Couleur Caramel Matt Sombra De Ojos 152 Sweet Purple 1ml In stock Price — for partners → Max Factor Facefinity Blush 50 Max Factor Max Factor Facefinity Blush 50 In stock Price — for partners → Couleur Caramel Caramel Sombra De Ojos N008 Beige Jaune 1un COULEUR CARAMEL Couleur Caramel Caramel Sombra De Ojos N008 Beige Jaune 1un In stock Price — for partners → Couleur Caramel Caramel Sombra De Ojos N008 Beige Jaune Recarga 1un COULEUR CARAMEL Couleur Caramel Caramel Sombra De Ojos N008 Beige Jaune Recarga 1un In stock Price — for partners → Max Factor Miracle Pure Blush 03-Vintage Peony Max Factor Max Factor Miracle Pure Blush 03-Vintage Peony In stock Price — for partners → Rimmel London Kind y Free Lash Loader Máscara De Pestañas 02-Black Brown 9,5ml Rimmel London Rimmel London Kind y Free Lash Loader Máscara De Pestañas 02-Black Brown 9,5ml In stock Price — for partners → Bourjois Twist Up The Volume Mascara 03-Ultra Blue 8ml Bourjois Bourjois Twist Up The Volume Mascara 03-Ultra Blue 8ml In stock Price — for partners → Artdeco Artdeco Colorete Blush Couture Oi25 In stock Price — for partners → Rimmel London Rimmel London Shimmer Shock Delineador De Ojos 5-Electric Breeze 1,2g In stock Price — for partners → Artdeco High Performance Eyeshadow Stylo 58-Deep Blue Sea Artdeco Artdeco High Performance Eyeshadow Stylo 58-Deep Blue Sea In stock Price — for partners → Bourjois Volume Glamour Coup De Coeur 03-Cute Bourjois Bourjois Volume Glamour Coup De Coeur 03-Cute In stock Price — for partners → Couleur Caramel Sunkissed Sombra De Ojos 156 Cuivre Rouge 2,5g COULEUR CARAMEL Couleur Caramel Sunkissed Sombra De Ojos 156 Cuivre Rouge 2,5g In stock Price — for partners → T.LeClerc T.leclerc Leclerc Crayon Yeux Waterproof Bleu 05 In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 005-Creamy White 1,1g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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