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Eye makeup

3797 products

Artdeco Artdeco High Performance Eyeshadow Stylo 58-Deep Blue Sea In stock Price — for partners → Bourjois Bourjois Volume Glamour Coup De Coeur 02-Cheeky 8,4g In stock Price — for partners → Rimmel London Rimmel London Rimmel Mascara De Pestañas Kind and Free Clean N 002 Brown Black In stock Price — for partners → T.LECLERC T.leclerc Leclerc Crayon Yeux Waterproof Bleu 05 In stock Price — for partners → Rimmel London Rimmel London Wonder'extension Mascara 002-Brown Black In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 005-Creamy White 1,1g In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 004-Soft Orchard 1,1g In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 003-Grape 1,1g In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 002-Pecan 1,1g In stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Eye Definer 001-Pitch 1,1g In stock Price — for partners → Max Factor Max Factor Masterpiece Mate Liquid Eyeliner 04-Navy 1,7ml In stock Price — for partners → Max Factor Max Factor Masterpiece Mate Liquid Eyeliner 01-Black 1,7ml In stock Price — for partners → Max Factor Max Factor Masterpiece 2 In 1 Lash Wow Volume y Length 001-Black 7ml In stock Price — for partners → T.LECLERC T.leclerc Leclerc Masc Vol Recourb 01 Noir In stock Price — for partners → T.LECLERC T.leclerc Leclerc Eyeliner 01 Noir Precision In stock Price — for partners → MAVALA Mavala Sombra Ojos Cremosa Vert D'eau 01 In stock Price — for partners → Max Factor Max Factor 2000 Calorie Pro Stylist Mascara 001-Black 9ml In stock Price — for partners → MAVALA Mavala Sombra Ojos Cremosa Bronze Doré In stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Face Super Blush N2 In stock Price — for partners → Max Factor Max Factor Masterpiece 2 In 1 Lash Wow Máscara De Pestañas 03-Midnight Black 7ml In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 074-Berry Brown 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 076-Blue Soirée 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 071-All The Way Brown 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 070-Green Comes True 1,2g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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