Eye makeup

3797 products

Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 310-Sable Black 1,2g In stock Price — for partners → Bourjois Bourjois Volume Glamour Soirs De Paris Paleta De Sombras De Ojos Cherry Glamour 1 U In stock Price — for partners → Bourjois Bourjois Volume Glamour Soirs De Paris Paleta De Sombras De Ojos 02-Rose Glamour 1 U In stock Price — for partners → Bourjois Bourjois Volume Glamour Soirs De Paris Paleta De Sombras De Ojos 01-Gold Glamour 1 U In stock Price — for partners → Bourjois Bourjois Max Intensité Máscara De Pestañas 12ml In stock Price — for partners → Bourjois Bourjois Twist Up The Volume Bond Force Mascara Black 8ml In stock Price — for partners → Bourjois Bourjois Max Définition Volume Glamour 01-Noir 10ml In stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 012-Mango Lassi 1,64g In stock Price — for partners → Rimmel London Rimmel London Wonder'ink Delineador De Ojos 05-Honey Heaven 1 U In stock Price — for partners → Rimmel London Rimmel London Wonder Last Sombra De Ojos 007-Rosy Pop 1,64g In stock Price — for partners → Artdeco Artdeco Gorgeus Volume Máscara De Pestañas 10ml In stock Price — for partners → Artdeco Artdeco Lash Hero Mascara De Pestañas 10ml In stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeliner Chamaleon Chrome 1116705e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeliner Chamaleon Chrome 1116706e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeliner Chamaleon Chrome 1116703e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Eyeliner Liq Wing Out Wtp 1116694e In stock Price — for partners → Rimmel London Rimmel London Wonder Volume Thrill Seeker Máscara De Pestañas Extra Black 1 U In stock Price — for partners → Rimmel London Rimmel London Wonder Last Sombra De Ojos 008-Green Grove 1,64g In stock Price — for partners → Rimmel London Rimmel London Wonder Last Sombra De Ojos 004-Funky Gleam 1,64g In stock Price — for partners → Rimmel London Rimmel London Thrill Seeker Megalift Máscara De Pestañas 002-Brown 12,5ml In stock Price — for partners → Bourjois Bourjois Twist Up The Volume Mascara 002-Brown 8ml In stock Price — for partners → Bourjois Bourjois Slim Liner Delineador De Ojos Waterproof 001-Ultra Black 1 U In stock Price — for partners → Artdeco Artdeco Eye Liner Metallic Long Last -D In stock Price — for partners → Bourjois Bourjois Macaron Melt Bronceador y Contorno De Ojos 01-Vanilla Very Light 5g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.