Eye makeup

3797 products

Artdeco Artdeco Glittery Eyeshadow Palette N5 In stock Price — for partners → Artdeco Artdeco Glittery Eyeshadow Palette N3 In stock Price — for partners → Artdeco Artdeco Soft Eye Liner Wp N 93 In stock Price — for partners → Rimmel London Rimmel London Shimmer Shock Delineador De Ojos 4-Jungle Flash 1,2g In stock Price — for partners → Rimmel London Scandal'eyes 24H Waterproof Khol Kajal 003 In stock Price — for partners → Rimmel London Rimmel London Soft Khol Kajal Eyeliner Pencil 064 In stock Price — for partners → Artdeco Artdeco Long Lasting Liquid Liner Intense 04 Brown Line 1.5ml In stock Price — for partners → Beter Beter Natural Fiber Blender Eyeshadow Brush Beige In stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico In stock Price — for partners → Max Factor Max Factor Divine Lashes 24h y Waterproof Mascara Black In stock Price — for partners → Artdeco Artdeco Sombra Mono In stock Price — for partners → Artdeco Artdeco Eyeliner Bronze Glam 6 In stock Price — for partners → Artdeco Artdeco Eyeliner Bronze Glam 4 In stock Price — for partners → Artdeco Artdeco Sombra De Ojos Mosaico N 31 In stock Price — for partners → L'Oréal Paris Infaillible Grip 24H Matte Liquid Liner Eye Line 3 ml L´Oréal Paris L'Oréal Paris Infaillible Grip 24H Matte Liquid Liner Eye Line 3 ml In stock Price — for partners → L'Oréal Paris Super Liner Perfect Slim Waterproof Eye Line 0,28 g L´Oréal Paris L'Oréal Paris Super Liner Perfect Slim Waterproof Eye Line 0,28 g In stock Price — for partners → BOURJOIS Paris Liner Feutre Eye Line 0,8 ml BOURJOIS Paris BOURJOIS Paris Liner Feutre Eye Line 0,8 ml In stock Price — for partners → BOURJOIS Paris Liner Feutre Slim Eye Line 0,8 ml BOURJOIS Paris BOURJOIS Paris Liner Feutre Slim Eye Line 0,8 ml In stock Price — for partners → Max Factor Masterpiece High Definition Mascara 5,3 ml Max Factor Max Factor Masterpiece High Definition Mascara 5,3 ml In stock Price — for partners → Sisley So Curl Mascara 7,5 ml Sisley Sisley So Curl Mascara 7,5 ml In stock Price — for partners → L'Oréal Paris Telescopic Lift Mascara 9,9 ml L´Oréal Paris L'Oréal Paris Telescopic Lift Mascara 9,9 ml In stock Price — for partners → Max Factor False Lash Effect Supreme Recharge Mascara 8 ml Max Factor Max Factor False Lash Effect Supreme Recharge Mascara 8 ml In stock Price — for partners → Max Factor False Lash Effect Supreme Recharge Refill Refill Mascara 8 ml Max Factor Max Factor False Lash Effect Supreme Recharge Refill Refill Mascara 8 ml In stock Price — for partners → Rimmel London Thrill Seeker Mascara 8 ml Rimmel London Rimmel London Thrill Seeker Mascara 8 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.