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Eye makeup

3797 products

Lancôme Idole Lash Mascara 8 ml Lancome Lancôme Idole Lash Mascara 8 ml In stock Price — for partners → BOURJOIS Paris Healthy Mix Lengthen & Lift Mascara Mascara 7 ml BOURJOIS Paris BOURJOIS Paris Healthy Mix Lengthen & Lift Mascara Mascara 7 ml In stock Price — for partners → BOURJOIS Paris Volume Glamour Push Up Mascara 7 ml BOURJOIS Paris BOURJOIS Paris Volume Glamour Push Up Mascara 7 ml In stock Price — for partners → Lancôme Hypnose Drama Mascara 8 ml Lancome Lancôme Hypnose Drama Mascara 8 ml In stock Price — for partners → Artdeco Amazing Effect Mascara 6 ml Artdeco Artdeco Amazing Effect Mascara 6 ml In stock Price — for partners → L'Oréal Paris Panorama Mascara 10,5 ml L´Oréal Paris L'Oréal Paris Panorama Mascara 10,5 ml In stock Price — for partners → Shiseido ControlledChaos MascaraInk Mascara 11,5 ml Shiseido Shiseido ControlledChaos MascaraInk Mascara 11,5 ml In stock Price — for partners → Clinique Lash Power Mascara 6 ml Clinique Clinique Lash Power Mascara 6 ml In stock Price — for partners → Makeup Revolution, Icon Palette, Eyeshadow Palette, Cherry, 12, 8.4 g Makeup Revolution Makeup Revolution, Icon Palette, Eyeshadow Palette, Cherry, 12, 8.4 g In stock Price — for partners → Makeup Revolution, Forever Flawless Affinity Palette, Eyeshadow Palette, Affinity, 18 Makeup Revolution Makeup Revolution, Forever Flawless Affinity Palette, Eyeshadow Palette, Affinity, 18 In stock Price — for partners → Makeup Revolution, Forever Flawless Allure Palette, Eyeshadow Palette, 18, 19.8 g Makeup Revolution Makeup Revolution, Forever Flawless Allure Palette, Eyeshadow Palette, 18, 19.8 g In stock Price — for partners → Makeup Revolution, Pro Ultimate, Eyeshadow Palette, Hidden Jewels, 4 Shades, 0.8 g Makeup Revolution Makeup Revolution, Pro Ultimate, Eyeshadow Palette, Hidden Jewels, 4 Shades, 0.8 g In stock Price — for partners → Makeup Revolution, Big Lash Fierce, Volume, Mascara, Brown, 9 g Makeup Revolution Makeup Revolution, Big Lash Fierce, Volume, Mascara, Brown, 9 g In stock Price — for partners → Makeup Revolution, Big Lash Fierce, Volume, Mascara, Black, 9 g Makeup Revolution Makeup Revolution, Big Lash Fierce, Volume, Mascara, Black, 9 g In stock Price — for partners → Makeup Revolution, Big Lash Fierce, Volume, Mascara, Burgundy, 9 g Makeup Revolution Makeup Revolution, Big Lash Fierce, Volume, Mascara, Burgundy, 9 g In stock Price — for partners → Makeup Revolution, Big Lash Fierce, Volumizing, Mascara, Black, 9 g Makeup Revolution Makeup Revolution, Big Lash Fierce, Volumizing, Mascara, Black, 9 g In stock Price — for partners → Makeup Revolution, Fierce Eyeliner, Felt tip, Matte, Liquid Eyeliner, Brown, 0.5 ml Makeup Revolution Makeup Revolution, Fierce Eyeliner, Felt tip, Matte, Liquid Eyeliner, Brown, 0.5 ml In stock Price — for partners → Makeup Revolution, Dip Liquid Eyeliner, Intense, Liquid Eyeliner, Black, 5 ml Makeup Revolution Makeup Revolution, Dip Liquid Eyeliner, Intense, Liquid Eyeliner, Black, 5 ml In stock Price — for partners → Makeup Revolution, Naked Palette, Matte, Liquid Eyeliner, Brown, Mocha, 5 ml Makeup Revolution Makeup Revolution, Naked Palette, Matte, Liquid Eyeliner, Brown, Mocha, 5 ml In stock Price — for partners → Makeup Revolution, Fierce Eyeliner, Liquid Eyeliner, Black, 0.5 ml Makeup Revolution Makeup Revolution, Fierce Eyeliner, Liquid Eyeliner, Black, 0.5 ml In stock Price — for partners → Clarins, Waterproof Eye Pencil, Gel Pencil Eyeliner, 06, Smoked Wood, 0.29 g Clarins Clarins, Waterproof Eye Pencil, Gel Pencil Eyeliner, 06, Smoked Wood, 0.29 g In stock Price — for partners → Clarins, Graphic Ink, Liquid Eyeliner, 01, Black, 0.4 ml Clarins Clarins, Graphic Ink, Liquid Eyeliner, 01, Black, 0.4 ml In stock Price — for partners → Yves Saint Laurent, Lash Clash Extreme Volume, Mascara, Not Specified, 01 Black, 8 Yves Saint Laurent Yves Saint Laurent, Lash Clash Extreme Volume, Mascara, Not Specified, 01 Black, 8 In stock Price — for partners → MAC Cosmetics MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Discotheque, Refill, 1.5 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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