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Eye makeup

3913 products

Makeup Revolution, Dip Liquid Eyeliner, Intense, Liquid Eyeliner, Black, 5 ml Makeup Revolution Makeup Revolution, Dip Liquid Eyeliner, Intense, Liquid Eyeliner, Black, 5 ml In stock Price — for partners → Makeup Revolution, Naked Palette, Matte, Liquid Eyeliner, Brown, Mocha, 5 ml Makeup Revolution Makeup Revolution, Naked Palette, Matte, Liquid Eyeliner, Brown, Mocha, 5 ml In stock Price — for partners → Makeup Revolution, Fierce Eyeliner, Liquid Eyeliner, Black, 0.5 ml Makeup Revolution Makeup Revolution, Fierce Eyeliner, Liquid Eyeliner, Black, 0.5 ml In stock Price — for partners → Clarins, Waterproof Eye Pencil, Gel Pencil Eyeliner, 06, Smoked Wood, 0.29 g Clarins Clarins, Waterproof Eye Pencil, Gel Pencil Eyeliner, 06, Smoked Wood, 0.29 g In stock Price — for partners → Clarins, Graphic Ink, Liquid Eyeliner, 01, Black, 0.4 ml Clarins Clarins, Graphic Ink, Liquid Eyeliner, 01, Black, 0.4 ml In stock Price — for partners → Yves Saint Laurent, Lash Clash Extreme Volume, Mascara, Not Specified, 01 Black, 8 Yves Saint Laurent Yves Saint Laurent, Lash Clash Extreme Volume, Mascara, Not Specified, 01 Black, 8 In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Discotheque, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Discotheque, Refill, 1.5 g In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Joie De Glitz, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Joie De Glitz, Refill, 1.5 g In stock Price — for partners → Tom Ford, Eye Color Quad, Eyeshadow Palette, 43, Ambrosia, 4 Shades, 8 g Tom Ford Tom Ford, Eye Color Quad, Eyeshadow Palette, 43, Ambrosia, 4 Shades, 8 g In stock Price — for partners → MAC, Pro Palette, Eyeshadow Palette, Soft Brown, Refill, 1, 1.5 g MAC MAC, Pro Palette, Eyeshadow Palette, Soft Brown, Refill, 1, 1.5 g In stock Price — for partners → Rimmel London, Jelly, Loose Glitter Eyeshadow, 500, Purple Rain, 11 ml Rimmel London Rimmel London, Jelly, Loose Glitter Eyeshadow, 500, Purple Rain, 11 ml In stock Price — for partners → Tom Ford, Eye Color Quad, Eyeshadow Palette, 41, Peach Dawn, 4 Shades, 6 g Tom Ford Tom Ford, Eye Color Quad, Eyeshadow Palette, 41, Peach Dawn, 4 Shades, 6 g In stock Price — for partners → Tom Ford, Color Quad, Eyeshadow Palette, 04, Honeymoon, 4 Shades, 6 g Tom Ford Tom Ford, Color Quad, Eyeshadow Palette, 04, Honeymoon, 4 Shades, 6 g In stock Price — for partners → Byredo, Byredo, Eyeshadow Palette, Metal Boots in the Snow, 5 Shades, 8 g Byredo Byredo, Byredo, Eyeshadow Palette, Metal Boots in the Snow, 5 Shades, 8 g In stock Price — for partners → Tom Ford, Extreme, Extreme Volume, Mascara, 01, Raven, 8 ml Tom Ford Tom Ford, Extreme, Extreme Volume, Mascara, 01, Raven, 8 ml In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Yes To Sequins, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Yes To Sequins, Refill, 1.5 g In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Emerald Cut, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Emerald Cut, Refill, 1.5 g In stock Price — for partners → Christian Dior Diorshow 5 Couleurs Longwear Creamy Powder Eyeshadow Palette - # 183 Plum Tutu 7g|0.24oz Christian Dior Christian Dior Diorshow 5 Couleurs Longwear Creamy Powder Eyeshadow Palette - # 183 Plum Tutu 7g|0.24oz In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 743, Rose Tulle, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 743, Rose Tulle, 5 Shades, 7 g In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 649, Nude Dress, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 649, Nude Dress, 5 Shades, 7 g In stock Price — for partners → Christian Dior, Diorshow, Waterproof, Mascara, 090, Noir, 11.5 ml Christian Dior Christian Dior, Diorshow, Waterproof, Mascara, 090, Noir, 11.5 ml In stock Price — for partners → Nyx, Pro Fix Stick Correcting, Under-Eye Concealer Pen, 0.6, Brick Red, 10 g NYX Professional Makeup Nyx, Pro Fix Stick Correcting, Under-Eye Concealer Pen, 0.6, Brick Red, 10 g In stock Price — for partners → Max Factor, Kohl Kajal, Kohl Kajal Eyeliner, 003, Toffee, 0.35 g Max Factor Max Factor, Kohl Kajal, Kohl Kajal Eyeliner, 003, Toffee, 0.35 g In stock Price — for partners → La Perla, Volumizing, Volumizing, Mascara, 102, Rich Brown, 7.2 ml LA PERLA La Perla, Volumizing, Volumizing, Mascara, 102, Rich Brown, 7.2 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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