Eye makeup

3797 products

Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 077-Kaki'n'gold 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 063-Sea Blue Soon 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 057-Up y Brown 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 055-Ultra Black Glitter 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 54-Ultra Black 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 052-Disco Ball 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 050-Loving Green 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 075-Gris Anthracite 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 046-Bleu Neon 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterprof 078-Let's Bronze 1,2g In stock Price — for partners → Bourjois Bourjois Contour Clubbing Delineador De Ojos Waterproof 041-Black Party 1,2g In stock Price — for partners → Rimmel London Rimmel London Wonder'last Sombra De Ojos En Barra 006-Mermaid Blush 1,64g In stock Price — for partners → Bourjois Bourjois Volume Glamour Mascara Lift y Stretch 01-Black 12ml In stock Price — for partners → Wet N Wild Wnw Masc Mega Volum So Defin 1116145e Wet n Wild Wet N Wild Wnw Masc Mega Volum So Defin 1116145e In stock Price — for partners → Wet N Wild Wnw Eyeliner Liq Prof Megal Brw 1116146e Wet n Wild Wet N Wild Wnw Eyeliner Liq Prof Megal Brw 1116146e In stock Price — for partners → Artdeco Iconic Eyeshadow Palette Pretty In Sunshine 1 U Artdeco Artdeco Iconic Eyeshadow Palette Pretty In Sunshine 1 U In stock Price — for partners → Wet N Wild Wnw Eyeliner Liq Prof Megal Ubl 1111509e Wet n Wild Wet N Wild Wnw Eyeliner Liq Prof Megal Ubl 1111509e In stock Price — for partners → Wet N Wild Wnw Eyeshadow 5 Pan Palette 1116148e Wet n Wild Wet N Wild Wnw Eyeshadow 5 Pan Palette 1116148e In stock Price — for partners → Rimmel London Rimmel London Kind y Free Lash Loader Máscara De Pestañas 01-Black 9,5ml In stock Price — for partners → Artdeco Artdeco Eye Liner Mineral Styler In stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 190-Sweet Fig 1,2g In stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 520-Pretty Turquoise 1,2g In stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 510-Ocean Blue 1,2g In stock Price — for partners → Max Factor Max Factor Masterpiece Wow Liner Gel Eyeliner Waterproof 500-Dark Navy 1,2g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.