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Face makeup

7324 products

Bourjois Little Round Pot Blush 34 Rose Dor. Bourjois Bourjois Little Round Pot Blush 34 Rose Dor. In stock Price — for partners → Artdeco Concealer (camouflage Cream) 4.5 G - Shade: 8 Apricot Beige Artdeco Artdeco Concealer (camouflage Cream) 4.5 G - Shade: 8 Apricot Beige In stock Price — for partners → Max Factor Facefinity All Day Flawless 3 in 1 Foundation 30ml - SPF20 Natural 50 Max Factor Max Factor Facefinity All Day Flawless 3 in 1 Foundation 30ml - SPF20 Natural 50 In stock Price — for partners → Makeup Revolution Super Dewy Skin-tan Moisturizing Cream 55ml Makeup Revolution Makeup Revolution Super Dewy Skin-tan Moisturizing Cream 55ml In stock Price — for partners → Dermacol Compact Powder with Lace Relief 8 G - Shades: 3 Dermacol Dermacol Compact Powder with Lace Relief 8 G - Shades: 3 In stock Price — for partners → Bourjois Always Fabulous 24H Extreme Resist Concealer - 100 Ivory 6 Ml Bourjois Bourjois Always Fabulous 24H Extreme Resist Concealer - 100 Ivory 6 Ml In stock Price — for partners → Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1w | Size: 30ml L'Oréal Paris Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1w | Size: 30ml In stock Price — for partners → Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1n | Size: 30ml L'Oréal Paris Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1n | Size: 30ml In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 9g (Various Shades) - Amber Shiseido Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 9g (Various Shades) - Amber In stock Price — for partners → Debenhams Fit Me Matte & Poreless Full Coverage Matte Blendable Normal to Oily Skin Foundation in Fair Porcelain Maybelline Debenhams Fit Me Matte & Poreless Full Coverage Matte Blendable Normal to Oily Skin Foundation in Fair Porcelain In stock Price — for partners → Debenhams True Match Nude Plumping Tinted Serum, 1% Hyaluronic Acid in Medium L'Oréal Paris Debenhams True Match Nude Plumping Tinted Serum, 1% Hyaluronic Acid in Medium In stock Price — for partners → Chanel Les Beiges Water-Fresh Tint 30 Ml Chanel Chanel Les Beiges Water-Fresh Tint 30 Ml In stock Price — for partners → CHANEL LES BEIGES WATER-FRESH TINT Water-Fresh Tint with Micro-Droplet Pigments Chanel CHANEL LES BEIGES WATER-FRESH TINT Water-Fresh Tint with Micro-Droplet Pigments In stock Price — for partners → Clarins Tinted Oleo-Serum Foundation 30ml - Beige Clarins Clarins Tinted Oleo-Serum Foundation 30ml - Beige In stock Price — for partners → Clarins Tinted Oleo-Serum Foundation 30ml - Beige Clarins Clarins Tinted Oleo-Serum Foundation 30ml - Beige In stock Price — for partners → Clarins Tinted Oleo-Serum Foundation 30ml - Beige Clarins Clarins Tinted Oleo-Serum Foundation 30ml - Beige In stock Price — for partners → Clarins Tinted Oleo-Serum 02.5 30ml Clarins Clarins Tinted Oleo-Serum 02.5 30ml In stock Price — for partners → Clarins Tinted Oleo-Serum Foundation 30ml - Beige Clarins Clarins Tinted Oleo-Serum Foundation 30ml - Beige In stock Price — for partners → Clarins Tinted Oleo-Serum Foundation 30ml - Beige Clarins Clarins Tinted Oleo-Serum Foundation 30ml - Beige In stock Price — for partners → Manasi 7 Tinted Beauty Potion Dewy Finish 6ml MANASI 7 Manasi 7 Tinted Beauty Potion Dewy Finish 6ml In stock Price — for partners → Debenhams Fit Me Matte & Poreless Full Coverage Matte Blendable Normal to Oily Skin Foundation in Light Beige Maybelline Debenhams Fit Me Matte & Poreless Full Coverage Matte Blendable Normal to Oily Skin Foundation in Light Beige In stock Price — for partners → Bourjois Bj Corrector Always Fabulous Sculptor Bourjois Bourjois Bj Corrector Always Fabulous Sculptor In stock Price — for partners → Bourjois HealthyMix Clean & Vegan Radiant Foundation 55N Deep Beige 30 Ml Bourjois Bourjois HealthyMix Clean & Vegan Radiant Foundation 55N Deep Beige 30 Ml In stock Price — for partners → Debenhams Infaillible 24H More Than Concealer in Cashmere | Size: 11ml L'Oréal Paris Debenhams Infaillible 24H More Than Concealer in Cashmere | Size: 11ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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