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Face makeup

7324 products

Sensai Total Finish Powder Makeup Refill 11g TF102 Sensai Sensai Total Finish Powder Makeup Refill 11g TF102 In stock Price — for partners → Rom&nd See-Through Veillighter 01 Sunkissed Veil 3,5 G Rom&nd Rom&nd See-Through Veillighter 01 Sunkissed Veil 3,5 G In stock Price — for partners → Rom&nd Better Than Cheek N01 Nutty Nude 4 G Rom&nd Rom&nd Better Than Cheek N01 Nutty Nude 4 G In stock Price — for partners → Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 009 Bougie Girl Rimmel London Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 009 Bougie Girl In stock Price — for partners → Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 005 Iconic as Usual Rimmel London Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 005 Iconic as Usual In stock Price — for partners → Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 001 Not a Basic B Rimmel London Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 001 Not a Basic B In stock Price — for partners → Debenhams Multi Tasker 3 in 1 Bronzing Stick 4.5G in Tan Rimmel London Debenhams Multi Tasker 3 in 1 Bronzing Stick 4.5G in Tan In stock Price — for partners → Debenhams Multi Tasker 3 in 1 Bronzing Stick 4.5G in Medium Rimmel London Debenhams Multi Tasker 3 in 1 Bronzing Stick 4.5G in Medium In stock Price — for partners → Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Light Rimmel London Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Light In stock Price — for partners → Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Ivory Rimmel London Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Ivory In stock Price — for partners → Rimmel London Kind & Free GLOW IT up Moisturising Skin Tint 30ml (Various Shades) - 200 Soft Beige Rimmel London Rimmel London Kind & Free GLOW IT up Moisturising Skin Tint 30ml (Various Shades) - 200 Soft Beige In stock Price — for partners → Debenhams Kind & Free Glow It up Moisturising Skin Tint 30Ml in 103 True Ivory Rimmel London Debenhams Kind & Free Glow It up Moisturising Skin Tint 30Ml in 103 True Ivory In stock Price — for partners → Rimmel London Kind & Free GLOW IT up Moisturising Skin Tint 30ml (Various Shades) - 082 Golden Ivory Rimmel London Rimmel London Kind & Free GLOW IT up Moisturising Skin Tint 30ml (Various Shades) - 082 Golden Ivory In stock Price — for partners → Debenhams Kind & Free Blur It Out Mattifying Skin Tint 30Ml in 103 True Ivory Rimmel London Debenhams Kind & Free Blur It Out Mattifying Skin Tint 30Ml in 103 True Ivory In stock Price — for partners → Dermacol Neon Mania Cream Blush Shade 3 Nude 5.2 G Dermacol Dermacol Neon Mania Cream Blush Shade 3 Nude 5.2 G In stock Price — for partners → Dermacol Neon Mania Cream Blush Shade 2 Coral 5.2 G Dermacol Dermacol Neon Mania Cream Blush Shade 2 Coral 5.2 G In stock Price — for partners → Dermacol Neon Mania Cream Blush Shade 1 Pink 5.2 G Dermacol Dermacol Neon Mania Cream Blush Shade 1 Pink 5.2 G In stock Price — for partners → Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1_5w | Size: 30ml L'Oréal Paris Debenhams True Match Liquid Foundation with SPF and Hyaluronic Acid in 1_5w | Size: 30ml In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 33w Ginger Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 33w Ginger In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 33c Hazel Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 33c Hazel In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 17w French Vanilla Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 17w French Vanilla In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 29n Natural Beige Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 29n Natural Beige In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 27n Camel Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 27n Camel In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 25n Mocha Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 25n Mocha In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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