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Face makeup

7324 products

Debenhams Instant Anti Age Eraser Eye Concealer in Neutralizer Maybelline Debenhams Instant Anti Age Eraser Eye Concealer in Neutralizer In stock Price — for partners → Max Factor Facefinity Highlighter Nude Beam 001 8g Max Factor Max Factor Facefinity Highlighter Nude Beam 001 8g In stock Price — for partners → Bourjois Little Round Pot Blush 16 Rose Coups 2.5 g. Bourjois Bourjois Little Round Pot Blush 16 Rose Coups 2.5 g. In stock Price — for partners → Essence Cosmetics Cover Stick 20-Matt Sand 6g Essence Essence Cosmetics Cover Stick 20-Matt Sand 6g In stock Price — for partners → Catrice Sun Lover Glow Bronzer Color 010 Sun - Kissed Bronze 8 G Catrice Catrice Sun Lover Glow Bronzer Color 010 Sun - Kissed Bronze 8 G In stock Price — for partners → Sun Glow (Matte Bronzing Powder) 9.5 G - Shade: 030 Catrice Sun Glow (Matte Bronzing Powder) 9.5 G - Shade: 030 In stock Price — for partners → Catrice HD Liquid Coverage Foundation (Various Shades) - Light Beige 10 Catrice Catrice HD Liquid Coverage Foundation (Various Shades) - Light Beige 10 In stock Price — for partners → Debenhams Mask Fit Red Mini Cushion SPF40 PA++ 4.5g in 23n Sand Tirtir Debenhams Mask Fit Red Mini Cushion SPF40 PA++ 4.5g in 23n Sand In stock Price — for partners → Sensilis Photocorrection D-pigment Maquillaje Compacto SPF50+ 01 Natural 10 Gr Sensilis Sensilis Photocorrection D-pigment Maquillaje Compacto SPF50+ 01 Natural 10 Gr In stock Price — for partners → Debenhams Miracle Pure Skin Reset Serum Foundation 30Ml in Light Max Factor Debenhams Miracle Pure Skin Reset Serum Foundation 30Ml in Light In stock Price — for partners → Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige Estee Lauder Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige In stock Price — for partners → Revlon Colorstay Foundation Combination/Oily Skin 350 30 Ml Revlon Professional Revlon Colorstay Foundation Combination/Oily Skin 350 30 Ml In stock Price — for partners → Max Factor Facefinity All Day Flawless Flexi-Hold 3in1 Primer Concealer Foundation SPF20 85 30ml Max Factor Max Factor Facefinity All Day Flawless Flexi-Hold 3in1 Primer Concealer Foundation SPF20 85 30ml In stock Price — for partners → Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF30 30ml - #045 Warm Almond Max Factor Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF30 30ml - #045 Warm Almond In stock Price — for partners → Debenhams Creme Puff Powder in Tempting Touch Max Factor Debenhams Creme Puff Powder in Tempting Touch In stock Price — for partners → DIOR Dior Backstage Rosy Glow Blush - Beige Christian Dior DIOR Dior Backstage Rosy Glow Blush - Beige In stock Price — for partners → Revlon Colorstay Makeup Foundation Normal/Dry 30ml 320 Revlon Professional Revlon Colorstay Makeup Foundation Normal/Dry 30ml 320 In stock Price — for partners → GIVENCHY Prisme Libre Skin-Caring Glow Foundation - Brown Givenchy GIVENCHY Prisme Libre Skin-Caring Glow Foundation - Brown In stock Price — for partners → DIOR Dior Forever Hydra Nude Foundation Christian Dior DIOR Dior Forever Hydra Nude Foundation In stock Price — for partners → Vichy Liftactiv Flexiteint Rejuvenating Foundation Lifting Effect Color 45 Doré 30 Ml Vichy Vichy Liftactiv Flexiteint Rejuvenating Foundation Lifting Effect Color 45 Doré 30 Ml In stock Price — for partners → DIOR Dior Forever Skin Perfect Foundation Stick - Beige Christian Dior DIOR Dior Forever Skin Perfect Foundation Stick - Beige In stock Price — for partners → DIOR Forever Natural Foundation Refill - Nude Christian Dior DIOR Forever Natural Foundation Refill - Nude In stock Price — for partners → Sisley Phyto-Teint Perfection - Beige Sisley Sisley Phyto-Teint Perfection - Beige In stock Price — for partners → DIOR Dior Forever Skin Contour - Brown Christian Dior DIOR Dior Forever Skin Contour - Brown In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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