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Face makeup

7324 products

I0144468 0.282 Oz Wonder Me Natural Sculpt - 001 Light Skin Pupa Milano I0144468 0.282 Oz Wonder Me Natural Sculpt - 001 Light Skin In stock Price — for partners → Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige Estee Lauder Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige In stock Price — for partners → Dermacol Magic Glow Illuminating Cream 3 Ml 2 Dermacol Dermacol Magic Glow Illuminating Cream 3 Ml 2 In stock Price — for partners → Make-up Cover 209 Dermacol Dermacol Make-up Cover 209 Dermacol In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 9g (Various Shades) - Alabaster Shiseido Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 9g (Various Shades) - Alabaster In stock Price — for partners → Max Factor Facefinity All Day Flawless 3-in-1 Foundation - #040 Light Ivory Max Factor Max Factor Facefinity All Day Flawless 3-in-1 Foundation - #040 Light Ivory In stock Price — for partners → Purito SEOUL - Wonder Releaf Centella BB Cream SPF 30 PA++++ - 30ml - #13 Neutral Ivory Purito Purito SEOUL - Wonder Releaf Centella BB Cream SPF 30 PA++++ - 30ml - #13 Neutral Ivory In stock Price — for partners → Benefit Glow-La-La Highlight Powder - Pink Benefit Benefit Glow-La-La Highlight Powder - Pink In stock Price — for partners → Benefit Glow-La-La Highlight Powder - Gold Benefit Benefit Glow-La-La Highlight Powder - Gold In stock Price — for partners → Revlon Professional Colorstay Make-up 24h SPF 20 Normal/Dry Skin 330 Natural Tan Revlon Professional Revlon Professional Colorstay Make-up 24h SPF 20 Normal/Dry Skin 330 Natural Tan In stock Price — for partners → Revlon Colorstay Foundation Combination/Oily Skin 180 30 Ml Revlon Professional Revlon Colorstay Foundation Combination/Oily Skin 180 30 Ml In stock Price — for partners → Debenhams Facefinity Re-Usable Compact Foundation in Ivory Max Factor Debenhams Facefinity Re-Usable Compact Foundation in Ivory In stock Price — for partners → Artdeco Camouflage Cream 11 Porcelain 4.5 G Artdeco Artdeco Camouflage Cream 11 Porcelain 4.5 G In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 330 - BAMBOO Shiseido Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 330 - BAMBOO In stock Price — for partners → Shiseido Synchro Skin Radiance Lifting Foundation SPF 30 30ml - 510 Suede Shiseido Shiseido Synchro Skin Radiance Lifting Foundation SPF 30 30ml - 510 Suede In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation - Beige Shiseido Shiseido Synchro Skin Self-Refreshing Foundation - Beige In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 230 - ALDER Shiseido Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 230 - ALDER In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 220 - LINEN Shiseido Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 220 - LINEN In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 240 - QUARTZ Shiseido Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 240 - QUARTZ In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 160 - SHELL Shiseido Shiseido Synchro Skin Self-Refreshing Foundation SPF30 - Base Facial Líquida 30ml 160 - SHELL In stock Price — for partners → Yves Saint Laurent YSL ALL HOURS HYPER LUMINIZE - Nude Yves Saint Laurent Yves Saint Laurent YSL ALL HOURS HYPER LUMINIZE - Nude In stock Price — for partners → Yves Saint Laurent YSL ALL HOURS HYPER LUMINIZE - Nude Yves Saint Laurent Yves Saint Laurent YSL ALL HOURS HYPER LUMINIZE - Nude In stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21c Cool Ivory Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21c Cool Ivory In stock Price — for partners → Debenhams Mask Fit Aura Cushion 18G in 21W Natural Ivory Tirtir Debenhams Mask Fit Aura Cushion 18G in 21W Natural Ivory In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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