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Face makeup

7324 products

MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Dusk, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Dusk, Refill, 3.2 g In stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Luna, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Luna, Refill, 3.2 g In stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Madly Magenta, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Madly Magenta, Refill, 3.2 g In stock Price — for partners → Max Factor, Miracle Pure, Hyaluronic Acid, Radiant, Liquid Foundation & Serum 2-In-1, Cocoa, 100, SPF 30, 30 ml Max Factor Max Factor, Miracle Pure, Hyaluronic Acid, Radiant, Liquid Foundation & Serum 2-In-1, Cocoa, 100, SPF 30, 30 ml In stock Price — for partners → Nyx, Plump Right Back, Vegan, Plump and moisturize skin, Primer, Concealer & Foundation 3-In-1, No, 30 ml NYX Professional Makeup Nyx, Plump Right Back, Vegan, Plump and moisturize skin, Primer, Concealer & Foundation 3-In-1, No, 30 ml In stock Price — for partners → Nyx, Pro Fix Stick Correcting, Vegan, Correct, Conceal, Brighten, Pencil Concealer, 17, Deep Walnut, 1.6 g NYX Professional Makeup Nyx, Pro Fix Stick Correcting, Vegan, Correct, Conceal, Brighten, Pencil Concealer, 17, Deep Walnut, 1.6 g In stock Price — for partners → Smashbox, Step-By-Step, Illuminating, Contour Stick, 3.5 g Smashbox Smashbox, Step-By-Step, Illuminating, Contour Stick, 3.5 g In stock Price — for partners → Nyx, Wonder Stick Duo, Rich, Contour Stick, 4 g NYX Professional Makeup Nyx, Wonder Stick Duo, Rich, Contour Stick, 4 g In stock Price — for partners → Raw Naturals, Million Dolar, 100% vegan, Cream Bronzer, ml 75 Raw Naturals Raw Naturals, Million Dolar, 100% vegan, Cream Bronzer, ml 75 In stock Price — for partners → Vegan Tan, Bubble Bronzer, Liquid Bronzer, 100 ml Vegan Tan Vegan Tan, Bubble Bronzer, Liquid Bronzer, 100 ml In stock Price — for partners → Sleek MakeUP, Sleek MakeUP, Powder Corrector & Concealer 2-In-1, 03, SPF 15, 4.2 g Sleek MakeUP Sleek MakeUP, Sleek MakeUP, Powder Corrector & Concealer 2-In-1, 03, SPF 15, 4.2 g In stock Price — for partners → Sleek MakeUP, Elixir, Liquid Highlighting Drops, For Shoulders & Decollete, Gold, 8 ml Sleek MakeUP Sleek MakeUP, Elixir, Liquid Highlighting Drops, For Shoulders & Decollete, Gold, 8 ml In stock Price — for partners → Rodial, Banana Lowlighter, Illuminating, Liquid Highlighter, For Face, 1.6 ml RODIAL Rodial, Banana Lowlighter, Illuminating, Liquid Highlighter, For Face, 1.6 ml In stock Price — for partners → Rodial, Lowlighter, Illuminating, Liquid Highlighter, Latte, For Face, 5.5 ml RODIAL Rodial, Lowlighter, Illuminating, Liquid Highlighter, Latte, For Face, 5.5 ml In stock Price — for partners → Rodial, Lowlighter, Illuminating, Liquid Highlighter, Peach, For Face, 1.6 ml RODIAL Rodial, Lowlighter, Illuminating, Liquid Highlighter, Peach, For Face, 1.6 ml In stock Price — for partners → Makeup Revolution, Ultra, Blush Palette, Sugar And Spice, 13 g Makeup Revolution Makeup Revolution, Ultra, Blush Palette, Sugar And Spice, 13 g In stock Price — for partners → Max Factor, Facefinity All Day Flawless, Vegan, Matte, Primer, Concealer & Foundation 3-In-1, 33, Crystal Beige, SPF 20, 30 ml Max Factor Max Factor, Facefinity All Day Flawless, Vegan, Matte, Primer, Concealer & Foundation 3-In-1, 33, Crystal Beige, SPF 20, 30 ml In stock Price — for partners → Ziaja BB Tlusta/miesz NATURALNY 50ml Ziaja Ziaja BB Tlusta/miesz NATURALNY 50ml In stock Price — for partners → Ziaja BB Cream Oily and Mixed Skin SPF15 50 Ml Bb крем за жени Light Ziaja Ziaja BB Cream Oily and Mixed Skin SPF15 50 Ml Bb крем за жени Light In stock Price — for partners → ZIAJA BB Active Cream for Imperfections Mixed Skin Tanned Shade - 50ml Ziaja ZIAJA BB Active Cream for Imperfections Mixed Skin Tanned Shade - 50ml In stock Price — for partners → Bb Cream Normal Dry & Sensitive Skin - Dark/Peach Tone 50 Ml Ziaja Bb Cream Normal Dry & Sensitive Skin - Dark/Peach Tone 50 Ml In stock Price — for partners → Ziaja BB Cream BB Cream for Normal to Dry Skin Shade Light 50 Ml Ziaja Ziaja BB Cream BB Cream for Normal to Dry Skin Shade Light 50 Ml In stock Price — for partners → Pola Cosmetics CC Cream 30 G Light Pola Cosmetics Pola Cosmetics CC Cream 30 G Light In stock Price — for partners → NIVEA Luminous 630 Anti Spot Brightening CC Cream SPF 30 Shade Medium 40 Ml Nivea NIVEA Luminous 630 Anti Spot Brightening CC Cream SPF 30 Shade Medium 40 Ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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