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Face makeup

7324 products

Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 5N, Deep, 10 ml Estee Lauder Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 5N, Deep, 10 ml In stock Price — for partners → Clinique, Even Better All-Over, Colour Correcting, Liquid Concealer, Peach, 6 ml Clinique Clinique, Even Better All-Over, Colour Correcting, Liquid Concealer, Peach, 6 ml In stock Price — for partners → Clinique, Even Better All-Over, Color Correcting, Liquid Concealer, Apricot, 6 ml Clinique Clinique, Even Better All-Over, Color Correcting, Liquid Concealer, Apricot, 6 ml In stock Price — for partners → Estee Lauder, Perfecting, Oil-Free, Shine Control, Makeup Powder, Deep, 10 g Estee Lauder Estee Lauder, Perfecting, Oil-Free, Shine Control, Makeup Powder, Deep, 10 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Makeup Powder, 02, Dark, 8 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Makeup Powder, 02, Dark, 8 g In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Concealer, 401, Tan, 5.8 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Concealer, 401, Tan, 5.8 ml In stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 5, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 5, 6.5 ml In stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 4, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 4, 6.5 ml In stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 1, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 1, 6.5 ml In stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 3, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 3, 6.5 ml In stock Price — for partners → Revolution Pro, Ultimate Radiant, Correcting, Under-Eye Concealer Pen, Orange, 4.5 ml Revolution Pro Revolution Pro, Ultimate Radiant, Correcting, Under-Eye Concealer Pen, Orange, 4.5 ml In stock Price — for partners → Kat Von D, Everlasting, Blush Powder, Refill, Foxglove, 6.2 g Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Foxglove, 6.2 g In stock Price — for partners → Kat Von D, Shade & Light, Contouring, Blush Powder, 4.5 g Kat Von D Kat Von D, Shade & Light, Contouring, Blush Powder, 4.5 g In stock Price — for partners → Gosh, I'm Blushing, Glow, Blush Powder, 002, Amour, 5.5 g Gosh Gosh, I'm Blushing, Glow, Blush Powder, 002, Amour, 5.5 g In stock Price — for partners → Set Duo, Cle de Peau Beaute, Blush Duo, Blush Powder, 104, Refill, 2 pcs, 6 g Cle de Peau Beaute Set Duo, Cle de Peau Beaute, Blush Duo, Blush Powder, 104, Refill, 2 pcs, 6 g In stock Price — for partners → Yves Rocher, Zero Defaut, Makeup Powder, 1.4 g Yves Rocher Yves Rocher, Zero Defaut, Makeup Powder, 1.4 g In stock Price — for partners → Clinique, Beyond Perfecting, Full Coverage, Liquid Foundation & Concealer 2-In-1, 01, Linen, 30 ml Clinique Clinique, Beyond Perfecting, Full Coverage, Liquid Foundation & Concealer 2-In-1, 01, Linen, 30 ml In stock Price — for partners → Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 24, Golden, 30 ml Clinique Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 24, Golden, 30 ml In stock Price — for partners → Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 23, Ginger, 30 ml Clinique Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 23, Ginger, 30 ml In stock Price — for partners → Tom Ford, Tom Ford, Illuminating, Highlighter Stick, 05, Naked Bisque, 3.2 ml Tom Ford Tom Ford, Tom Ford, Illuminating, Highlighter Stick, 05, Naked Bisque, 3.2 ml In stock Price — for partners → Max Factor, CC, Corrector & Brightener, Highlighter Stick, 3 g Max Factor Max Factor, CC, Corrector & Brightener, Highlighter Stick, 3 g In stock Price — for partners → Deborah, Radiance Creator, Highlighter Stick, 02, Medium, 3 g Deborah Milano Deborah, Radiance Creator, Highlighter Stick, 02, Medium, 3 g In stock Price — for partners → Smashbox, Halo Healthy Glow, Illuminating, Highlighter Palette, Golden Pearl, 5 g Smashbox Smashbox, Halo Healthy Glow, Illuminating, Highlighter Palette, Golden Pearl, 5 g In stock Price — for partners → Smashbox, Halo Healthy Glow, Illuminating, Highlighter Palette, Golden Bronze, 5 g Smashbox Smashbox, Halo Healthy Glow, Illuminating, Highlighter Palette, Golden Bronze, 5 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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