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Face makeup

7324 products

The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, Dark, 7.5 ml theBalm The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, Dark, 7.5 ml In stock Price — for partners → The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, After Dark, 7.5 ml theBalm The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, After Dark, 7.5 ml In stock Price — for partners → Makeup Revolution, Super Matte, Powder Concealer, Vanilla, 6 g Makeup Revolution Makeup Revolution, Super Matte, Powder Concealer, Vanilla, 6 g In stock Price — for partners → Sleek MakeUP, Strobing Souffle, Illuminating, Highlighter Cream, Smoky Quartz, 4.5 ml Sleek MakeUP Sleek MakeUP, Strobing Souffle, Illuminating, Highlighter Cream, Smoky Quartz, 4.5 ml In stock Price — for partners → Rodial, Blush Drops, Radiant Finish, Liquid Blush, Apricot Sorbet, 15 ml RODIAL Rodial, Blush Drops, Radiant Finish, Liquid Blush, Apricot Sorbet, 15 ml In stock Price — for partners → Rodial, Blush Drops, Illuminating, Liquid Blush, Sunset Kiss, 15 ml RODIAL Rodial, Blush Drops, Illuminating, Liquid Blush, Sunset Kiss, 15 ml In stock Price — for partners → Rodial, Blush Drops, Radiant Finish, Liquid Blush, Frosted Pink, 15 ml RODIAL Rodial, Blush Drops, Radiant Finish, Liquid Blush, Frosted Pink, 15 ml In stock Price — for partners → Rodial, Blush Drops, Radiant Finish, Liquid Blush, Apricot Sorbet, 15 ml RODIAL Rodial, Blush Drops, Radiant Finish, Liquid Blush, Apricot Sorbet, 15 ml In stock Price — for partners → Makeup Revolution, Eye Chrome, Liquid Blush, Desire, 2.2 ml Makeup Revolution Makeup Revolution, Eye Chrome, Liquid Blush, Desire, 2.2 ml In stock Price — for partners → I Heart Revolution, Tasty Watermelon, Liquid Blush, Pop, 13 ml I Heart Revolution I Heart Revolution, Tasty Watermelon, Liquid Blush, Pop, 13 ml In stock Price — for partners → I Heart Revolution, Tasty Watermelon, Liquid Blush, Flushed, 13 ml I Heart Revolution I Heart Revolution, Tasty Watermelon, Liquid Blush, Flushed, 13 ml In stock Price — for partners → I Heart Revolution, Tasty Watermelon, Liquid Blush, Juicy, 13 ml I Heart Revolution I Heart Revolution, Tasty Watermelon, Liquid Blush, Juicy, 13 ml In stock Price — for partners → Gosh, Blush Up, Radiant, Liquid Blush, 001, Peach, 14 ml Gosh Gosh, Blush Up, Radiant, Liquid Blush, 001, Peach, 14 ml In stock Price — for partners → Gosh, Blush Up, Radiant, Liquid Blush, 002, Rose, 14 ml Gosh Gosh, Blush Up, Radiant, Liquid Blush, 002, Rose, 14 ml In stock Price — for partners → Nudestix, Nudies All Over, Glow, Blush Stick, Hey Honey, 8 g Nudestix Nudestix, Nudies All Over, Glow, Blush Stick, Hey Honey, 8 g In stock Price — for partners → Max Factor, Miracle Sheer, Blush Stick, 006, Deep Bronze, 8 g Max Factor Max Factor, Miracle Sheer, Blush Stick, 006, Deep Bronze, 8 g In stock Price — for partners → Rodial, Glass, Bronzing, Loose Highlighter Powder, 3 g RODIAL Rodial, Glass, Bronzing, Loose Highlighter Powder, 3 g In stock Price — for partners → Makeup Revolution, Pearl Lights, Loose Highlighter Powder, Savannah Nights, 25 g Makeup Revolution Makeup Revolution, Pearl Lights, Loose Highlighter Powder, Savannah Nights, 25 g In stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Dusk, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Dusk, Refill, 3.2 g In stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Luna, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Luna, Refill, 3.2 g In stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Madly Magenta, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Madly Magenta, Refill, 3.2 g In stock Price — for partners → Max Factor, Miracle Pure, Hyaluronic Acid, Radiant, Liquid Foundation & Serum 2-In-1, Cocoa, 100, SPF 30, 30 ml Max Factor Max Factor, Miracle Pure, Hyaluronic Acid, Radiant, Liquid Foundation & Serum 2-In-1, Cocoa, 100, SPF 30, 30 ml In stock Price — for partners → Nyx, Plump Right Back, Vegan, Plump and moisturize skin, Primer, Concealer & Foundation 3-In-1, No, 30 ml NYX Professional Makeup Nyx, Plump Right Back, Vegan, Plump and moisturize skin, Primer, Concealer & Foundation 3-In-1, No, 30 ml In stock Price — for partners → Nyx, Pro Fix Stick Correcting, Vegan, Correct, Conceal, Brighten, Pencil Concealer, 17, Deep Walnut, 1.6 g NYX Professional Makeup Nyx, Pro Fix Stick Correcting, Vegan, Correct, Conceal, Brighten, Pencil Concealer, 17, Deep Walnut, 1.6 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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