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Face makeup

7370 products

Collistar Impeccabile Concealer Stick 24H 4ml 5 Refill - Amber Collistar Collistar Impeccabile Concealer Stick 24H 4ml 5 Refill - Amber Out of stock Price — for partners → Dior Forever Foundation Spf20 9N Neutral 30ml Christian Dior Dior Forever Foundation Spf20 9N Neutral 30ml Out of stock Price — for partners → Dior Forever Foundation Spf20 8N Neutral 30ml Christian Dior Dior Forever Foundation Spf20 8N Neutral 30ml Out of stock Price — for partners → Dior Forever Foundation Spf20 6N Neutral 30ml Christian Dior Dior Forever Foundation Spf20 6N Neutral 30ml Out of stock Price — for partners → Dior Forever Foundation Spf20 6,5N Neutral 30ml Christian Dior Dior Forever Foundation Spf20 6,5N Neutral 30ml Out of stock Price — for partners → Clinique Even Better Glow Light Reflecting Makeup Spf15 Wn122 Clove 30ml Clinique Clinique Even Better Glow Light Reflecting Makeup Spf15 Wn122 Clove 30ml Out of stock Price — for partners → Collistar Maxi Blush Effect Silk 01 Sabbia 9g Collistar Collistar Maxi Blush Effect Silk 01 Sabbia 9g Out of stock Price — for partners → Clinique Clinique Even Better Clinical Serum Foundation Spf 20 Wn 114 Golden 30ml Out of stock Price — for partners → Givenchy Givenchy Prisme Libre Loose Powder N°02 Satin Blanc Out of stock Price — for partners → Cle de Peau Beaute Radiant Cream Foundation 21 ml Cle de Peau Beaute Cle de Peau Beaute Radiant Cream Foundation 21 ml Out of stock Price — for partners → Revlon Colorstay Combination Oily Skin SPF15 Makeup 30 ml Revlon Professional Revlon Colorstay Combination Oily Skin SPF15 Makeup 30 ml Out of stock Price — for partners → Shiseido Synchro Skin Self-Refreshing SPF30 Makeup 30 ml Shiseido Shiseido Synchro Skin Self-Refreshing SPF30 Makeup 30 ml Out of stock Price — for partners → Rimmel London Kind & Free Skin Tint Foundation Makeup 30 ml Rimmel London Rimmel London Kind & Free Skin Tint Foundation Makeup 30 ml Out of stock Price — for partners → NYX Professional Makeup Nyx Can't Stop Won't Stop Full Coverage Foundation Chestnut 30ml Out of stock Price — for partners → Artdeco Artdeco Natural Skin Foundation Neutral- Neutral Sand 25ml Out of stock Price — for partners → Sleek MakeUP Sleek In Your Tone Longwear Concealer 5c-Med 7ml Out of stock Price — for partners → Pupa Wonder Me 3 in 1 Concealer - Multifunkční korektor 7,5 ml Pupa Milano Pupa Wonder Me 3 in 1 Concealer - Multifunkční korektor 7,5 ml Out of stock Price — for partners → Pupa Wonder Me 3 in 1 Concealer - Multifunkční korektor 7,5 ml Pupa Milano Pupa Wonder Me 3 in 1 Concealer - Multifunkční korektor 7,5 ml Out of stock Price — for partners → Pupa Wonder Me Blush 4 g Pupa Milano Pupa Wonder Me Blush 4 g Out of stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 6,5n 30ml Out of stock Price — for partners → Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml 0ml Pupa Milano Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml 0ml Out of stock Price — for partners → Pupa Wonder Me Glow Compact Face Highlighter - Rozjasňovač 7,5 g 0ml Pupa Milano Pupa Wonder Me Glow Compact Face Highlighter - Rozjasňovač 7,5 g 0ml Out of stock Price — for partners → Collistar Impeccabile Maxi Blush 08 Henné 8g Refill Collistar Collistar Impeccabile Maxi Blush 08 Henné 8g Refill Out of stock Price — for partners → L´Oréal Pleť -voltage correctors True Match (The One Concealer) 6.8 ml 0ml L'Oréal Paris L´Oréal Pleť -voltage correctors True Match (The One Concealer) 6.8 ml 0ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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