Face makeup

7370 products

Shiseido Synchro Skin Self Refreshing Foundation Spf30 420 30ml Shiseido Shiseido Synchro Skin Self Refreshing Foundation Spf30 420 30ml Out of stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 5n-Ambra 30ml Out of stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 4n-Sabbia 30ml Out of stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 3g-Naturale Dorato 30ml Out of stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium Deep 455 Neutral 7,5ml Out of stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium Deep 450 Cool 7,5ml Out of stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium Deep 400 Neutral 7,5ml Out of stock Price — for partners → Chanel Joues Contraste Intense Rose Radiant 8g Chanel Chanel Joues Contraste Intense Rose Radiant 8g Out of stock Price — for partners → Dior Forever Skin Glow Stick 8n Christian Dior Dior Forever Skin Glow Stick 8n Out of stock Price — for partners → Dior Forever Skin Glow Stick 7n Christian Dior Dior Forever Skin Glow Stick 7n Out of stock Price — for partners → Dior Forever Skin Glow Stick 6n Christian Dior Dior Forever Skin Glow Stick 6n Out of stock Price — for partners → Dior Forever Skin Glow Stick 5n Christian Dior Dior Forever Skin Glow Stick 5n Out of stock Price — for partners → NYX Professional Makeup Nyx Bare With Me Concealer Serum 5,7-Light Tan 9,6ml Out of stock Price — for partners → NYX Professional Makeup Nyx Bare With Me Blur 06-Soft Beige 30ml Out of stock Price — for partners → NYX Professional Makeup Nyx Bare With Me Blur 01-Pale 30ml Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Multi-Use Face Stick Flan 2,7g Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Multi-Use Face Stick Blueberry Muffin 2,7g Out of stock Price — for partners → NYX Professional Makeup Nyx Wonder Stick Dual Face Lift Medium Tan 8g Out of stock Price — for partners → NYX Professional Makeup Nyx Wonder Stick Blush Depp Magenta and Ginger 4g Out of stock Price — for partners → NYX Professional Makeup Nyx Wonder Stick Blush 1-Light Peach N Baby Pink 4g Out of stock Price — for partners → NYX Professional Makeup Nyx Wonder Stick Blush 05-Bright Amber and Fuchia 4g Out of stock Price — for partners → Gosh Gosh Hydramatt Base De Maquillaje Spf15 01-Medium Dark Red 30ml Out of stock Price — for partners → Gosh Gosh Hydramatt Base De Maquillaje Spf15 008-Medium Red 30ml Out of stock Price — for partners → Gosh Gosh Hydramatt Base De Maquillaje Spf15 006-Medium Light - Red 30ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.