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Face makeup

7370 products

NYX Professional Makeup Nyx Buttermelt Blush Butta Together 5g Out of stock Price — for partners → Nyx Can't Stop Won't Stop Mattifying Powder Light Medium NYX Professional Makeup Nyx Can't Stop Won't Stop Mattifying Powder Light Medium Out of stock Price — for partners → Christian Dior, Forever Couture, Illuminating, Blush Highlighter Compact, 001, Golden Cruise, 1 Shade, 6 g Christian Dior Christian Dior, Forever Couture, Illuminating, Blush Highlighter Compact, 001, Golden Cruise, 1 Shade, 6 g Out of stock Price — for partners → Inika Organic Lip & Cheek Cream - organic multi-use cream 3,5 g Inika Organic Inika Organic Lip & Cheek Cream - organic multi-use cream 3,5 g Out of stock Price — for partners → Inika Organic Baked Mineral Bronzer 8 g Inika Organic Inika Organic Baked Mineral Bronzer 8 g Out of stock Price — for partners → Artdeco Camouflage Cream 4,5 g Artdeco Artdeco Camouflage Cream 4,5 g Out of stock Price — for partners → Manasi Beauty Evolution Strobelighter Highlighter 13 g MANASI 7 Manasi Beauty Evolution Strobelighter Highlighter 13 g Out of stock Price — for partners → Inika Organic Serum Foundation - Lightweight caring foundation 25 ml Inika Organic Inika Organic Serum Foundation - Lightweight caring foundation 25 ml Out of stock Price — for partners → Inika Organic Baked Contour Duo 5 g Inika Organic Inika Organic Baked Contour Duo 5 g Out of stock Price — for partners → Inika Organic Serum Foundation - Lightweight caring foundation 25 ml Inika Organic Inika Organic Serum Foundation - Lightweight caring foundation 25 ml Out of stock Price — for partners → Guerlain Parure Gold Skin Control Compact 4N Refill 10g Guerlain Guerlain Parure Gold Skin Control Compact 4N Refill 10g Out of stock Price — for partners → Givenchy Prisme Libre Blush N°02 Taffetas Rosè Givenchy Givenchy Prisme Libre Blush N°02 Taffetas Rosè Out of stock Price — for partners → L´Oréal Infallible 32H Fresh Wear SPF25 Make-up 30 ml 30ml L'Oréal Paris L´Oréal Infallible 32H Fresh Wear SPF25 Make-up 30 ml 30ml Out of stock Price — for partners → Sisley Phyto-Teint Ultra Eclat Free Longlasting Foundation 3N Apricot 30ml Sisley Sisley Phyto-Teint Ultra Eclat Free Longlasting Foundation 3N Apricot 30ml Out of stock Price — for partners → Sisley Phyto Teint Nude Water Infused Second Skin Foundation 2N Ivory Beige 30ml Sisley Sisley Phyto Teint Nude Water Infused Second Skin Foundation 2N Ivory Beige 30ml Out of stock Price — for partners → Sisley Phyto Teint Nude Water Infused Second Skin Foundation 1W Cream 30ml Sisley Sisley Phyto Teint Nude Water Infused Second Skin Foundation 1W Cream 30ml Out of stock Price — for partners → Sisley Le Teint Anti-Aging Foundation 4,R Spice 30ml Sisley Sisley Le Teint Anti-Aging Foundation 4,R Spice 30ml Out of stock Price — for partners → Sisley Le Teint Anti Aging Foundation OC Vanilla 30ml Sisley Sisley Le Teint Anti Aging Foundation OC Vanilla 30ml Out of stock Price — for partners → Sisley Phyto Hydra Teint Beautifying Tinted Moisturizer Spf15 1,5 Beige 40ml Sisley Sisley Phyto Hydra Teint Beautifying Tinted Moisturizer Spf15 1,5 Beige 40ml Out of stock Price — for partners → Sisley Phyto Hydra Teint Beautifying Tinted Moisturizer Spf15 0,5 Opal 40ml Sisley Sisley Phyto Hydra Teint Beautifying Tinted Moisturizer Spf15 0,5 Opal 40ml Out of stock Price — for partners → Lancome Teint Idole Ultra Wear Care & Glow Spf15 335W 30ml Lancome Lancome Teint Idole Ultra Wear Care & Glow Spf15 335W 30ml Out of stock Price — for partners → Collistar Mediterranea Sun Compact Foundation Spf15 03 Capri Refill 10,5g Collistar Collistar Mediterranea Sun Compact Foundation Spf15 03 Capri Refill 10,5g Out of stock Price — for partners → Collistar Mediterranea Sun Compact Foundation Spf15 02 Ischia Refill 10,5g Collistar Collistar Mediterranea Sun Compact Foundation Spf15 02 Ischia Refill 10,5g Out of stock Price — for partners → Yves Saint Laurent All Hours Glow Foundation Mn4 25ml Yves Saint Laurent Yves Saint Laurent All Hours Glow Foundation Mn4 25ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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