Face makeup

7370 products

Rimmel London Rimmel London The Multi-Tasker Corrector 055-Classic Beige 10ml Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Matte Base En Polvo 006-Rose Vanilla 7g Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Matte Base En Polvo 005-Ivory 7g Out of stock Price — for partners → Rimmel London Rimmel London The Multi-Tasker Corrector 065-Rose Honey 10ml Out of stock Price — for partners → Artdeco Perfect Teint Fdt Oil Free Artdeco Artdeco Perfect Teint Fdt Oil Free Out of stock Price — for partners → Artdeco Perfect Matte Base De Maquillaje Serum 76-Medium Tan 20ml Artdeco Artdeco Perfect Matte Base De Maquillaje Serum 76-Medium Tan 20ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Hidratint Essence 6-Medium-Deep 30ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Hidratint Essence 5-Medium 30ml Out of stock Price — for partners → Garnier Bb Cream Combination To Oily Skin Medium 50ml Garnier Garnier Bb Cream Combination To Oily Skin Medium 50ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Concealers 5 Out of stock Price — for partners → Natura Siberica Renewal Foaming Face Powder 30ml Natura Siberica Natura Siberica Renewal Foaming Face Powder 30ml Out of stock Price — for partners → Bourjois Healthy Mix Radiant Foundation 55,5-Honey 30ml Bourjois Bourjois Healthy Mix Radiant Foundation 55,5-Honey 30ml Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Corrector 24ore Perfect Fluide N3-1 Out of stock Price — for partners → Artdeco Artdeco Natural Skin Foundation Neutral- Natural Tan 25ml Out of stock Price — for partners → Artdeco Light Luminous Foundation Warm-Beig Sand 25ml Artdeco Artdeco Light Luminous Foundation Warm-Beig Sand 25ml Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Corrector 24ore Perfect Fluide N2-1 Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 50 7,8ml Out of stock Price — for partners → Max Factor Max Factor Facefinity 3in1 Primer, Concealer y Foundation 35-Pearl Beige 30ml Out of stock Price — for partners → Wet N Wild Wnw Concealer Incognito 1111900e Wet n Wild Wet N Wild Wnw Concealer Incognito 1111900e Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Concealer Incognito 1111904e Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Concealer Incognito 1111894e Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Blush Color Icon 1115484e Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation 100-Cocoa 30ml Out of stock Price — for partners → T.LeClerc T.leclerc Leclerc Le Pinceau Poudre 01 Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.