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Face makeup

7329 products

Artdeco Bronzing Powder V26 Artdeco Artdeco Bronzing Powder V26 Out of stock Price — for partners → Artdeco Diamond Beauty Ilumin Powder 8 Artdeco Artdeco Diamond Beauty Ilumin Powder 8 Out of stock Price — for partners → Novexpert Pro-Melanin The Caramel Cream BB Cream 30 ml Novexpert Novexpert Pro-Melanin The Caramel Cream BB Cream 30 ml Out of stock Price — for partners → Clarins BB Skin Detox Fluid SPF25 BB Cream 45 ml Clarins Clarins BB Skin Detox Fluid SPF25 BB Cream 45 ml Out of stock Price — for partners → Cantabria Labs, Heliocare 360º Color, Sun Protection, Compact Powder, Bronze, 10 g Cantabria Labs Cantabria Labs, Heliocare 360º Color, Sun Protection, Compact Powder, Bronze, 10 g Out of stock Price — for partners → Shiseido Shiseido, Radiant Lifting, Radiant, Liquid Foundation, 310, Nude, SPF 30, 30 ml Out of stock Price — for partners → Makeup Revolution, Blush Reloaded Pink Lady, Matte, Blush Compact Powder, Pink Lady, 5.5 g Makeup Revolution Makeup Revolution, Blush Reloaded Pink Lady, Matte, Blush Compact Powder, Pink Lady, 5.5 g Out of stock Price — for partners → Makeup Revolution, Blush Icon, Blush Palette, Hot Pink Flag, 6.3 g Makeup Revolution Makeup Revolution, Blush Icon, Blush Palette, Hot Pink Flag, 6.3 g Out of stock Price — for partners → Makeup Revolution, Bronze Icon, Cream Bronzer, Divine Fair, 2.8 g Makeup Revolution Makeup Revolution, Bronze Icon, Cream Bronzer, Divine Fair, 2.8 g Out of stock Price — for partners → Makeup Revolution, Blush Icon, Matte, Blush Highlighter Palette, Aura Points Rose, 11.5 g Makeup Revolution Makeup Revolution, Blush Icon, Matte, Blush Highlighter Palette, Aura Points Rose, 11.5 g Out of stock Price — for partners → Clarins, Skin Illusion, Matte, Liquid Foundation, 105.5W, 30 ml Clarins Clarins, Skin Illusion, Matte, Liquid Foundation, 105.5W, 30 ml Out of stock Price — for partners → Clarins, Skin Illusion Velvet Foundation, Matte, Liquid Foundation, 105.5W, 30 ml Clarins Clarins, Skin Illusion Velvet Foundation, Matte, Liquid Foundation, 105.5W, 30 ml Out of stock Price — for partners → Clarins, Skin Illusion, Luminous, Liquid Foundation, 100.4N, 30 ml Clarins Clarins, Skin Illusion, Luminous, Liquid Foundation, 100.4N, 30 ml Out of stock Price — for partners → Clarins, Skin Illusion, Full Coverage, Liquid Foundation, 103N, 30 ml Clarins Clarins, Skin Illusion, Full Coverage, Liquid Foundation, 103N, 30 ml Out of stock Price — for partners → Clarins, Skin Illusion, Hydrating, Tinted Moisturizer, 01, SPF 25, 40 ml Clarins Clarins, Skin Illusion, Hydrating, Tinted Moisturizer, 01, SPF 25, 40 ml Out of stock Price — for partners → Lumene Lumene, CC Color Correcting Cream, Liquid Foundation, 2, Medium, 20 SPF, 30 ml Out of stock Price — for partners → Terrazen, Perfect Finish Cushion, Radiant Finish, Cream Foundation, 23, SPF 50+, 15 g Terrazen Terrazen, Perfect Finish Cushion, Radiant Finish, Cream Foundation, 23, SPF 50+, 15 g Out of stock Price — for partners → Terrazen, Perfect Finish Cushion, Radiant Finish, Cream Foundation, 21, Light Beige, SPF 50+, 15 g Terrazen Terrazen, Perfect Finish Cushion, Radiant Finish, Cream Foundation, 21, Light Beige, SPF 50+, 15 g Out of stock Price — for partners → Lumene Lumene, CC Color Correcting Cream, Cream Foundation, 0.5, Light, 20 SPF, 30 ml Out of stock Price — for partners → Tom Ford, Soleil, Cream Blush, Z09, 3 g Tom Ford Tom Ford, Soleil, Cream Blush, Z09, 3 g Out of stock Price — for partners → MAC, Studio Fix Sculpt And Shape, Blush Highlighter Palette, Light Medium, 6 pcs, 14.4 g MAC MAC, Studio Fix Sculpt And Shape, Blush Highlighter Palette, Light Medium, 6 pcs, 14.4 g Out of stock Price — for partners → Clinique, Stay-Matte, Matte, Compact Powder, 25, Stay Honey, 7.6 g Clinique Clinique, Stay-Matte, Matte, Compact Powder, 25, Stay Honey, 7.6 g Out of stock Price — for partners → MAC, Studio Radiance, Serum Foundation, NC30, 30 ml MAC MAC, Studio Radiance, Serum Foundation, NC30, 30 ml Out of stock Price — for partners → Byredo, Byredo, Sculpting, Multi Face Brush, 31 Byredo Byredo, Byredo, Sculpting, Multi Face Brush, 31 Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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