Face makeup wholesale | B2B

EUROSTIL Eurostil Maquillaje Fluido Cepillo Cosmetico 1un Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Face Compact Powder 2022 N1 1x3 Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Bronze Lover N 3 Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation N102-Chocolate 30ml Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation W95-Hazelnut 30ml Out of stock Price — for partners →

Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 06-Golden 84g Out of stock Price — for partners → Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 05-Sand 84g Out of stock Price — for partners →

Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 031-Warm Porcelain 84g Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Serum Foundation Base De Maquillaje 55n-Deep Beige 30ml Out of stock Price — for partners →

Bourjois Bourjois Healthy Mix Serum Foundation Base De Maquillaje 52w-Vanilla 30ml Out of stock Price — for partners →

Bourjois Bourjois Healthy Mix Serum Corrector Líquido 53-Golden Beige 11ml Out of stock Price — for partners →

Bourjois Bourjois Healthy Mix Serum Foundation Base De Maquillaje 54n-Beige 30ml Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Face Super Blush N3 Out of stock Price — for partners →

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

Primers — smooth skin texture, minimise pores and extend makeup wear time.

Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.

Concealers and correctors — spot coverage for dark circles, redness and pigmentation.

Powders — loose and pressed, used to set foundation and control shine.

Blush, bronzer and highlighter — contouring and dimension products.

Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.

Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.

Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.

Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Face makeup