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Face makeup

7329 products

Tom Ford, Shade And Illuminate Tanlight Duo Highlighter, Luminosity, Blush Highlighter Compact, 2 Shades, 12 g Tom Ford Tom Ford, Shade And Illuminate Tanlight Duo Highlighter, Luminosity, Blush Highlighter Compact, 2 Shades, 12 g Out of stock Price — for partners → Tom Ford, Soleil De Feu, Glowing, Blush Highlighter Compact, 01, Mirage, 1 Shade, 6 g Tom Ford Tom Ford, Soleil De Feu, Glowing, Blush Highlighter Compact, 01, Mirage, 1 Shade, 6 g Out of stock Price — for partners → Tom Ford, Soleil Neige, Illuminating, Blush Highlighter Compact, 02, Gran Paradis, 1 Shade, 6 g Tom Ford Tom Ford, Soleil Neige, Illuminating, Blush Highlighter Compact, 02, Gran Paradis, 1 Shade, 6 g Out of stock Price — for partners → Estee Lauder, Double Wear Stay-in-Place, Matte, Liquid Foundation, 5N1, Rich Ginger, SPF 10, 30 ml Estee Lauder Estee Lauder, Double Wear Stay-in-Place, Matte, Liquid Foundation, 5N1, Rich Ginger, SPF 10, 30 ml Out of stock Price — for partners → Clinique, Beyond Perfecting, Full Coverage, Natural Finish, Liquid Foundation & Concealer 2-In-1, 10, Honey Wheat, 30 ml Clinique Clinique, Beyond Perfecting, Full Coverage, Natural Finish, Liquid Foundation & Concealer 2-In-1, 10, Honey Wheat, 30 ml Out of stock Price — for partners → MAC, Studio Fix 24H, Liquid Concealer, NC38, 7 ml MAC MAC, Studio Fix 24H, Liquid Concealer, NC38, 7 ml Out of stock Price — for partners → MAC, Pro Longwear, Fragrance Free, Matte Finish, Liquid Concealer, NC35, 9 ml MAC MAC, Pro Longwear, Fragrance Free, Matte Finish, Liquid Concealer, NC35, 9 ml Out of stock Price — for partners → Tom Ford, Love Scene, Blush Powder, 01, Love Scene, 6 g Tom Ford Tom Ford, Love Scene, Blush Powder, 01, Love Scene, 6 g Out of stock Price — for partners → Clinique, Beyond Perfecting, Full Coverage, Natural Finish, Liquid Foundation & Concealer 2-In-1, 575, Cork, 30 ml Clinique Clinique, Beyond Perfecting, Full Coverage, Natural Finish, Liquid Foundation & Concealer 2-In-1, 575, Cork, 30 ml Out of stock Price — for partners → Tom Ford, Shade&Illuminate, Contouring Palette, Intensity, 2 Shades, 01, 15 g Tom Ford Tom Ford, Shade&Illuminate, Contouring Palette, Intensity, 2 Shades, 01, 15 g Out of stock Price — for partners → Tom Ford, Shade&Illuminate, Contouring Palette, Intensity, 2 Shades, 03, 15 g Tom Ford Tom Ford, Shade&Illuminate, Contouring Palette, Intensity, 2 Shades, 03, 15 g Out of stock Price — for partners → MAC, Studio Radiance, Liquid Foundation & Serum 2-In-1, NW25, 30 ml MAC MAC, Studio Radiance, Liquid Foundation & Serum 2-In-1, NW25, 30 ml Out of stock Price — for partners → MAC, Studio Radiance, Radiant, Liquid Foundation & Serum 2-In-1, NC37, 30 ml MAC MAC, Studio Radiance, Radiant, Liquid Foundation & Serum 2-In-1, NC37, 30 ml Out of stock Price — for partners → MAC, Studio Radiance, Liquid Foundation & Serum 2-In-1, NC14, 30 ml MAC MAC, Studio Radiance, Liquid Foundation & Serum 2-In-1, NC14, 30 ml Out of stock Price — for partners → Max Factor, Facefinity All Day Flawless, Matte Finish, Primer, Concealer & Foundation 3-In-1, 88, Praline, SPF 20, 30 ml Max Factor Max Factor, Facefinity All Day Flawless, Matte Finish, Primer, Concealer & Foundation 3-In-1, 88, Praline, SPF 20, 30 ml Out of stock Price — for partners → Clinique, Even Better Glow, Light Reflecting, Liquid Foundation, WN 12, Meringue, SPF 15, 30 ml Clinique Clinique, Even Better Glow, Light Reflecting, Liquid Foundation, WN 12, Meringue, SPF 15, 30 ml Out of stock Price — for partners → Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, WN 38, Stone, SPF 15, 30 ml Clinique Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, WN 38, Stone, SPF 15, 30 ml Out of stock Price — for partners → Revlon, Colorstay, Liquid Foundation, 210, Creme Brulee, SPF 30, 30 ml Revlon Professional Revlon, Colorstay, Liquid Foundation, 210, Creme Brulee, SPF 30, 30 ml Out of stock Price — for partners → Revlon, ColorStay 12h, Liquid Foundation, 240, Medium Beige, SPF 35, 30 ml Revlon Professional Revlon, ColorStay 12h, Liquid Foundation, 240, Medium Beige, SPF 35, 30 ml Out of stock Price — for partners → Revlon, ColorStay 12h, Liquid Foundation, 150, Buff, SPF35, 30 ml Revlon Professional Revlon, ColorStay 12h, Liquid Foundation, 150, Buff, SPF35, 30 ml Out of stock Price — for partners → Revlon, Color Stay, Liquid Foundation, 330, Natural Tan, SPF 30, 30 ml Revlon Professional Revlon, Color Stay, Liquid Foundation, 330, Natural Tan, SPF 30, 30 ml Out of stock Price — for partners → Revlon, Colorstay, Liquid Foundation, 280, Tawny, SPF 35, 30 ml Revlon Professional Revlon, Colorstay, Liquid Foundation, 280, Tawny, SPF 35, 30 ml Out of stock Price — for partners → Revlon, Colorstay, Liquid Foundation, 110, Ivory, SPF 35, 30 ml Revlon Professional Revlon, Colorstay, Liquid Foundation, 110, Ivory, SPF 35, 30 ml Out of stock Price — for partners → Revlon, Colorstay, Liquid Foundation, 440, SPF 35, 30 ml Revlon Professional Revlon, Colorstay, Liquid Foundation, 440, SPF 35, 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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