Face makeup

7321 products

Laura Mercier, Flawless Fusion, Liquid Concealer, 3W, Medium, 7 ml LAURA MERCIER Laura Mercier, Flawless Fusion, Liquid Concealer, 3W, Medium, 7 ml Out of stock Price — for partners → Laura Mercier, Flawless Fusion, Liquid Concealer, 5N, 7 ml LAURA MERCIER Laura Mercier, Flawless Fusion, Liquid Concealer, 5N, 7 ml Out of stock Price — for partners → Gosh, Gosh, Vegan, High Coverage, Liquid Concealer, 005, Tawny, 6 ml Gosh Gosh, Gosh, Vegan, High Coverage, Liquid Concealer, 005, Tawny, 6 ml Out of stock Price — for partners → Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 3N, Medium, 10 ml Estee Lauder Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 3N, Medium, 10 ml Out of stock Price — for partners → Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 1N, Light, 10 ml Estee Lauder Estee Lauder, Double Wear Radiant, Correcting & Highlighting, Liquid Concealer, 1N, Light, 10 ml Out of stock Price — for partners → Elizabeth Arden, Ceramide Lift & Firm, Liquid Concealer, 04, Medium, 5.5 ml Elizabeth Arden Elizabeth Arden, Ceramide Lift & Firm, Liquid Concealer, 04, Medium, 5.5 ml Out of stock Price — for partners → Set Duo, Clarins, Kit Pores & Matite, Natural, Instant Mattification, Makeup Powder, 2 pcs, 70 pcs Clarins Set Duo, Clarins, Kit Pores & Matite, Natural, Instant Mattification, Makeup Powder, 2 pcs, 70 pcs Out of stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 1, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 1, 6.5 ml Out of stock Price — for partners → Rodial, Glass, Illuminating, Liquid Concealer, 3, 6.5 ml RODIAL Rodial, Glass, Illuminating, Liquid Concealer, 3, 6.5 ml Out of stock Price — for partners → Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C4, 4.5 ml Revolution Pro Revolution Pro, Ultimate Radiant, Correcting & Highlighting, Under-Eye Concealer Pen, C4, 4.5 ml Out of stock Price — for partners → Revlon, Revlon, Blush Powder, 004, Rosy Rendezvous, 5 g Revlon Professional Revlon, Revlon, Blush Powder, 004, Rosy Rendezvous, 5 g Out of stock Price — for partners → Pupa, Like A Doll, Illuminating, Blush Powder, 203, Terra Di Sienna, 3 g Pupa Milano Pupa, Like A Doll, Illuminating, Blush Powder, 203, Terra Di Sienna, 3 g Out of stock Price — for partners → Pupa, Like A Doll, Illuminating, Blush Powder, 106, 3.5 g Pupa Milano Pupa, Like A Doll, Illuminating, Blush Powder, 106, 3.5 g Out of stock Price — for partners → Pupa, Extreme , Matt, Blush Powder, 002, Pop Brown, 4 g Pupa Milano Pupa, Extreme , Matt, Blush Powder, 002, Pop Brown, 4 g Out of stock Price — for partners → MAC, Powder Blush, Blush Powder, Coppertone, 6 g MAC MAC, Powder Blush, Blush Powder, Coppertone, 6 g Out of stock Price — for partners → MAC, Pro, Blush Powder, Refill, Azalea, 6 g MAC MAC, Pro, Blush Powder, Refill, Azalea, 6 g Out of stock Price — for partners → MAC, Pro, Blush Powder, Refill, Fever, 6 g MAC MAC, Pro, Blush Powder, Refill, Fever, 6 g Out of stock Price — for partners → MAC, Pro, Blush Powder, Refill, Devil, 6 g MAC MAC, Pro, Blush Powder, Refill, Devil, 6 g Out of stock Price — for partners → Lancome, Cushion, Blush Powder, 022, Rose Givree, 7 g Lancome Lancome, Cushion, Blush Powder, 022, Rose Givree, 7 g Out of stock Price — for partners → Lancome, Blush In Capitals, Blush Powder, 01, Je M'appelle Rose, 12 g Lancome Lancome, Blush In Capitals, Blush Powder, 01, Je M'appelle Rose, 12 g Out of stock Price — for partners → Kat Von D, Everlasting, Blush, Blush Powder, Poppy, 6.2 g Kat Von D Kat Von D, Everlasting, Blush, Blush Powder, Poppy, 6.2 g Out of stock Price — for partners → Kat Von D, Everlasting, Blush Powder, Refill, Honeysuckle, 6.2 g Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Honeysuckle, 6.2 g Out of stock Price — for partners → Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Peony, 6.2 g Out of stock Price — for partners → Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Rosebud, 6.2 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.